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Hi, I'm Jordan Nichols, an Art Director based in Columbus, OH, with over 8 years of experience specializing in motion design, video editing, and visual storytelling. I've had the opportunity to lead creative projects for top brands like Bath & Body Works, Cardinal Health, and Lane Bryant, improving engagement and brand recognition through innovative digital assets and campaign execution. I take pride in my ability to develop scalable design toolkits and hands-on digital content that accelerates production and elevates brand presence. Moving from Graphic Designer to Art Director in under eight years, I enjoy mentoring fellow creatives and driving visual storytelling that connects with audiences across multiple channels.…Hi, I'm Jordan Nichols, an Art Director based in Columbus, OH, with over 8 years of experience specializing in motion design, video editing, and visual storytelling. I've had the opportunity to lead creative projects for top brands like Bath & Body Works, Cardinal Health, and Lane Bryant, improving engagement and brand recognition through innovative digital assets and campaign execution. I take pride in my ability to develop scalable design toolkits and hands-on digital content that accelerates production and elevates brand presence. Moving from Graphic Designer to Art Director in under eight years, I enjoy mentoring fellow creatives and driving visual storytelling that connects with audiences across multiple channels.

Jordan Nichols

Art Director, Graphic Designer, Motion Graphic Designer, +2

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Hi, I'm Jordan Nichols, an Art Director based in Columbus, OH, with over 8 years of experience specializing in motion design, video editing, and visual storytelling. I've had the opportunity to lead creative projects for top brands like Bath & Body Works, Cardinal Health, and Lane Bryant, improving engagement and brand recognition through innovative digital assets and campaign execution. I take pride in my ability to develop scalable design toolkits and hands-on digital content that accelerates production and elevates brand presence. Moving from Graphic Designer to Art Director in under eight years, I enjoy mentoring fellow creatives and driving visual storytelling that connects with audiences across multiple channels.…Hi, I'm Jordan Nichols, an Art Director based in Columbus, OH, with over 8 years of experience specializing in motion design, video editing, and visual storytelling. I've had the opportunity to lead creative projects for top brands like Bath & Body Works, Cardinal Health, and Lane Bryant, improving engagement and brand recognition through innovative digital assets and campaign execution. I take pride in my ability to develop scalable design toolkits and hands-on digital content that accelerates production and elevates brand presence. Moving from Graphic Designer to Art Director in under eight years, I enjoy mentoring fellow creatives and driving visual storytelling that connects with audiences across multiple channels.

Available to hire

Hi, I’m Jordan Nichols, an Art Director based in Columbus, OH, with over 8 years of experience specializing in motion design, video editing, and visual storytelling. I’ve had the opportunity to lead creative projects for top brands like Bath & Body Works, Cardinal Health, and Lane Bryant, improving engagement and brand recognition through innovative digital assets and campaign execution.

I take pride in my ability to develop scalable design toolkits and hands-on digital content that accelerates production and elevates brand presence. Moving from Graphic Designer to Art Director in under eight years, I enjoy mentoring fellow creatives and driving visual storytelling that connects with audiences across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Art Director, Edgepark at Cardinal Health

July 31, 2025 - August 22, 2025

As Art Director, I developed and standardized scalable design toolkits and templates that accelerated production timelines by 50% and reduced design errors by 15% across Edgepark’s medical supply channels. I led design and animation for over 8 multi-format campaigns across web, product launches, events, and social media, increasing brand engagement by 10% and driving a 4% lift in lead generation. Additionally, I produced digital advertising assets, achieving an average 4% clickthrough rate through A/B testing.

Lead Graphic Designer, Content Marketing at Cardinal Health

August 31, 2024 - August 21, 2025

Directed concept development and hands-on execution of digital assets including motion graphics and videos for SmartGown EDGE, improving online engagement by 15% in one quarter. Managed visual design and branding for 5+ major healthcare product launches, ensuring cohesive presence across social media and internal communication, improving brand recognition. Mentored junior creatives in motion workflows, design systems, and brand standards.

Sr. Graphic Designer at Lane Bryant

February 28, 2023 - August 22, 2025

Conceptualized and designed over 80 static and motion graphic assets monthly for Lane Bryant and Cacique, achieving an average click-through rate 12% above benchmarks. Led creative direction for launching Lane Bryant’s TikTok channel, generating a 30% increase in brand engagement with younger demographics. Produced narrative-driven social campaign assets through original video content capture and editing at photoshoots and events.

Graphic Designer at Bath & Body Works

January 31, 2022 - August 22, 2025

Conceptualized and delivered engaging event presentations including the Bath & Body Works standalone announcement, earning positive feedback from senior leadership. Created impactful animated graphics for company-wide initiatives that achieved 90% employee engagement on internal communications, reinforcing brand messaging across departments.

Graphic Designer at Kreber Marketing

February 1, 2021 - August 22, 2025

Supported account teams by developing clear and concise scope-of-work documents, improving client satisfaction scores by 8%. Conceptualized visual strategies and delivered engaging video and motion graphic content for 10+ clients in fashion, retail, and automotive sectors, enhancing campaign effectiveness by 20%.

Graphic Designer at Sportsmen’s Alliance

August 31, 2018 - August 21, 2025

Managed a complete brand overhaul including logo refresh and visual guidelines that increased brand recognition scores by 25%. Led integrated marketing campaigns spanning digital, print, and event platforms in collaboration with agencies and sponsors.