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Hi, I’m Mía Lizárraga, a passionate communications professional with a Bachelor of Arts in Communication Arts and a minor in Marketing. I graduated cum laude from the University of the Incarnate Word in San Antonio, Texas. I specialize in crafting unique, trend-driven content strategies for various social media platforms that effectively elevate brand awareness and engagement. I thrive on partnering with clients to translate brand strategies into highly shareable and thumb-stopping content. I enjoy analyzing data to optimize reach and engagement while staying ahead of cultural trends to produce fresh and impactful marketing content. I’m fluent in English and Spanish, bringing a bilingual approach to my creative projects.…Hi, I’m Mía Lizárraga, a passionate communications professional with a Bachelor of Arts in Communication Arts and a minor in Marketing. I graduated cum laude from the University of the Incarnate Word in San Antonio, Texas. I specialize in crafting unique, trend-driven content strategies for various social media platforms that effectively elevate brand awareness and engagement. I thrive on partnering with clients to translate brand strategies into highly shareable and thumb-stopping content. I enjoy analyzing data to optimize reach and engagement while staying ahead of cultural trends to produce fresh and impactful marketing content. I’m fluent in English and Spanish, bringing a bilingual approach to my creative projects.

Mía Lizárraga

Content Creator, Social Media Manager, Marketing Strategist, +2

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Hi, I’m Mía Lizárraga, a passionate communications professional with a Bachelor of Arts in Communication Arts and a minor in Marketing. I graduated cum laude from the University of the Incarnate Word in San Antonio, Texas. I specialize in crafting unique, trend-driven content strategies for various social media platforms that effectively elevate brand awareness and engagement. I thrive on partnering with clients to translate brand strategies into highly shareable and thumb-stopping content. I enjoy analyzing data to optimize reach and engagement while staying ahead of cultural trends to produce fresh and impactful marketing content. I’m fluent in English and Spanish, bringing a bilingual approach to my creative projects.…Hi, I’m Mía Lizárraga, a passionate communications professional with a Bachelor of Arts in Communication Arts and a minor in Marketing. I graduated cum laude from the University of the Incarnate Word in San Antonio, Texas. I specialize in crafting unique, trend-driven content strategies for various social media platforms that effectively elevate brand awareness and engagement. I thrive on partnering with clients to translate brand strategies into highly shareable and thumb-stopping content. I enjoy analyzing data to optimize reach and engagement while staying ahead of cultural trends to produce fresh and impactful marketing content. I’m fluent in English and Spanish, bringing a bilingual approach to my creative projects.

Available to hire

Hi, I’m Mía Lizárraga, a passionate communications professional with a Bachelor of Arts in Communication Arts and a minor in Marketing. I graduated cum laude from the University of the Incarnate Word in San Antonio, Texas. I specialize in crafting unique, trend-driven content strategies for various social media platforms that effectively elevate brand awareness and engagement.

I thrive on partnering with clients to translate brand strategies into highly shareable and thumb-stopping content. I enjoy analyzing data to optimize reach and engagement while staying ahead of cultural trends to produce fresh and impactful marketing content. I’m fluent in English and Spanish, bringing a bilingual approach to my creative projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Urban Forestry Marketing Specialist at City of San Antonio, San Antonio, Texas

December 1, 2024 - August 22, 2025

Identified and curated relationships with key influencers and community partners to expand reach and support campaign integrations. Created a library of high-performing visual content to support ongoing marketing initiatives.

Content Creator at Twenty Something SA, San Antonio, Texas

November 1, 2023 - August 22, 2025

Monitored cultural moments and trending topics to create timely, shareable content resonating with the target demographic. Produced viral-ready content including Reels, graphics, and feed posts optimized for Instagram algorithm performance.

Social Media Coordinator at Full of Grace Marketing, San Antonio, Texas

November 1, 2023 - Present

Execute content strategies across Instagram, TikTok, and Facebook for three distinct brand accounts maintaining unique content identities and leveraging platform-native trends. Partner with clients to translate brand strategy into highly shareable creative content that drives brand awareness and link-out activity. Analyze content performance weekly to adapt tactics maximizing reach, engagement, and share of voice across multiple brand portfolios. Lead weekly trend mapping and cultural monitoring to inform real-time content creation resulting in increased engagement and follower growth. Delivered exceptional growth across platforms including a 1,127% LinkedIn follower increase and 113.7% Instagram growth in under two years, with a successful TikTok launch reaching 234 followers since January 2025. Expanded video content strategy through YouTube Shorts implementation, generating 74 new subscribers and 83.9 hours of watch time, a 57% increase over the previous 90-day period.

KUIW Program Director at University of the Incarnate Word, San Antonio, Texas

May 1, 2023 - August 22, 2025

Managed a student-run radio station and curated visuals and content to share on Instagram via @uiw_comm. Engaged local and recording artists to promote their music and interview them on air.