I am a detail-oriented digital marketing professional with experience in SEO, PPC advertising, content writing, website content management, and social media marketing. I enjoy creating impactful content, optimizing digital assets, and using data-driven approaches to improve online performance. I am eager to continue developing my skills through writing-focused digital marketing roles and hands-on industry experience. I am a motivated, creative, and adaptable team player who enjoys learning new tools and delivering effective marketing solutions.

Tharushi Jayaweera

I am a detail-oriented digital marketing professional with experience in SEO, PPC advertising, content writing, website content management, and social media marketing. I enjoy creating impactful content, optimizing digital assets, and using data-driven approaches to improve online performance. I am eager to continue developing my skills through writing-focused digital marketing roles and hands-on industry experience. I am a motivated, creative, and adaptable team player who enjoys learning new tools and delivering effective marketing solutions.

Available to hire

I am a detail-oriented digital marketing professional with experience in SEO, PPC advertising, content writing, website content management, and social media marketing. I enjoy creating impactful content, optimizing digital assets, and using data-driven approaches to improve online performance.

I am eager to continue developing my skills through writing-focused digital marketing roles and hands-on industry experience. I am a motivated, creative, and adaptable team player who enjoys learning new tools and delivering effective marketing solutions.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Sinhala, Sinhalese
Fluent
Japanese
Intermediate

Work Experience

Digital Marketing Trainee at IFS (LK)
October 1, 2025 - October 1, 2026
Create and manage website content in Sitecore, including customer stories, product, industry, partner, listicle, and gated or non-gated asset pages. Manage the Customer Marketing References Library and maintain customer stories, press releases, case studies, and related content. Use AI tools such as Writer and Copilot to develop and refine content. Conduct monthly YouTube audits using Profound, optimizing video titles, descriptions, and metadata. Organize and manage digital marketing assets in the Content Hub/DAM.
Digital Marketing Intern at e Marketing Eye (LK)
August 31, 2025 - August 22, 2025
Handled onsite SEO by generating and updating sitemaps with Screaming Frog, developing keyword mapping structures, and writing SEO-optimized image alt tags. Performed technical site audits with SEMrush to identify and resolve issues. Conducted local listing audits for platforms such as Google, Bing, and Apple Maps. Managed off-site SEO by creating and sharing content like blogs and infographics scripts to external sites, and researched directories and backlinks using SEMrush. Created and managed ad copy for social media and banner ads across allocated projects via Facebook Ads Manager. Managed daily PPC budget tracking using Google Ads and Google Analytics. Conducted rate parity checks and prepared comparison reports for Cinnamon and CLLIX Hotels.
Digital Marketing Intern at eMarketingEye (LK)
February 1, 2025 - August 1, 2025
Generated and updated XML sitemaps using Screaming Frog, developed keyword mapping structures, and wrote SEO-optimized image alt tags. Performed technical site audits with SEMrush and conducted local listing audits for Google, Bing, and Apple Maps. Managed SEO reports using Performance-eYe and AWR Cloud, submitted blogs and infographic scripts to external websites, and researched directories and backlinks. Created PPC ad copy for social media and banner ads using Facebook Ads Manager, tracked PPC budgets with Google Ads and Google Analytics, and prepared rate parity comparison reports for Cinnamon and CLLIX Hotels.

Education

BSc. in Creative Multimedia at National School of Business Management
January 1, 2022 - August 22, 2025
GCE Advanced Level (A/L) at Lyceum International School
January 1, 2021 - December 31, 2021
GCE Ordinary Level (O/L) at Lyceum International School
January 1, 2019 - December 31, 2019
N5 Level at Japanese NAT Exam
January 1, 2023 - August 22, 2025
BSc in Creative Multimedia at National School of Business Management
January 1, 2022 - January 1, 2025
GCE Ordinary Level and GCE Advanced Level at Lyceum International School
January 1, 2019 - January 1, 2021
BSc. in Creative Multimedia at National School of Business Management
January 1, 2022 - January 1, 2025
GCE Ordinary Level and GCE Advanced Level at Lyceum International School
January 1, 2019 - January 1, 2021
Elocution Speech and Drama - Honors [100] at Trinity College London
January 11, 2030 - August 25, 2026
Elocution Speech and Drama - Honors [100] at Institute of Western Music and Speech
January 1, 2010 - January 1, 2012
BSc in Creative Multimedia at National School of Business Management
January 1, 2022 - January 1, 2025
GCE Advanced Level at Lyceum International School
January 1, 2021 - December 31, 2021
GCE Ordinary Level at Lyceum International School
January 1, 2019 - December 31, 2019

Qualifications

Japanese NAT Exam - N5 Level
January 1, 2023 - August 22, 2025
Elocution Speech and Drama - Honors [100]
January 1, 2010 - December 31, 2012
Japanese NAT Exam - N5 Level
January 1, 2023 - August 25, 2026
Elocution Speech and Drama - Honors [100], Trinity College London
January 11, 2030 - August 25, 2026
Elocution Speech and Drama - Honors [100], Institute of Western Music and Speech
January 1, 2010 - January 1, 2012
Japanese NAT Exam - N5 Level
January 1, 2023 - August 25, 2026
Trinity College London Elocution Speech and Drama - Honors [100]
January 11, 2030 - August 25, 2026
Institute of Western Music and Speech Elocution Speech and Drama - Honors [100]
January 1, 2010 - August 25, 2026
Japanese NAT Exam - N5 Level
January 1, 2023 - August 25, 2026
Trinity College London Elocution Speech and Drama - Honors [100]
January 11, 2030 - August 25, 2026
Institute of Western Music and Speech Elocution Speech and Drama - Honors [100]
January 1, 2010 - December 31, 2012

Industry Experience

Education, Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Computers & Electronics

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more