Tharushi Jayaweera

Create and manage website content in Sitecore, including customer stories, product, industry, partner, listicle, and gated or non-gated asset pages. Manage the Customer Marketing References Library and maintain customer stories, press releases, case studies, and related content. Use AI tools such as Writer and Copilot to develop and refine content. Conduct monthly YouTube audits using Profound, optimizing video titles, descriptions, and metadata. Organize and manage digital marketing assets in the Content Hub/DAM.

Handled onsite SEO by generating and updating sitemaps with Screaming Frog, developing keyword mapping structures, and writing SEO-optimized image alt tags. Performed technical site audits with SEMrush to identify and resolve issues. Conducted local listing audits for platforms such as Google, Bing, and Apple Maps. Managed off-site SEO by creating and sharing content like blogs and infographics scripts to external sites, and researched directories and backlinks using SEMrush. Created and managed ad copy for social media and banner ads across allocated projects via Facebook Ads Manager. Managed daily PPC budget tracking using Google Ads and Google Analytics. Conducted rate parity checks and prepared comparison reports for Cinnamon and CLLIX Hotels.

Generated and updated XML sitemaps using Screaming Frog, developed keyword mapping structures, and wrote SEO-optimized image alt tags. Performed technical site audits with SEMrush and conducted local listing audits for Google, Bing, and Apple Maps. Managed SEO reports using Performance-eYe and AWR Cloud, submitted blogs and infographic scripts to external websites, and researched directories and backlinks. Created PPC ad copy for social media and banner ads using Facebook Ads Manager, tracked PPC budgets with Google Ads and Google Analytics, and prepared rate parity comparison reports for Cinnamon and CLLIX Hotels.