I am a creative and proactive Social Media Manager with over five years of experience in developing and executing high-impact digital strategies for brands engaging audiences of over 500,000 followers. I thrive on digital storytelling and have a proven track record of growing engagement, creating compelling content, and transforming audiences into active supporters. My skills include content planning, analytics, SEO optimisation, and managing paid social campaigns. I excel at leveraging audience insights and platform algorithms to deliver measurable results and am eager to bring strategic creativity and unique decision-making abilities to a dynamic role where I can help a brand scale its digital presence.

Jack Gibson

I am a creative and proactive Social Media Manager with over five years of experience in developing and executing high-impact digital strategies for brands engaging audiences of over 500,000 followers. I thrive on digital storytelling and have a proven track record of growing engagement, creating compelling content, and transforming audiences into active supporters. My skills include content planning, analytics, SEO optimisation, and managing paid social campaigns. I excel at leveraging audience insights and platform algorithms to deliver measurable results and am eager to bring strategic creativity and unique decision-making abilities to a dynamic role where I can help a brand scale its digital presence.

Available to hire

I am a creative and proactive Social Media Manager with over five years of experience in developing and executing high-impact digital strategies for brands engaging audiences of over 500,000 followers. I thrive on digital storytelling and have a proven track record of growing engagement, creating compelling content, and transforming audiences into active supporters.

My skills include content planning, analytics, SEO optimisation, and managing paid social campaigns. I excel at leveraging audience insights and platform algorithms to deliver measurable results and am eager to bring strategic creativity and unique decision-making abilities to a dynamic role where I can help a brand scale its digital presence.

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Work Experience

Social Media Manager at Merseyside Dogs Home
June 1, 2023 - August 22, 2025
Managed all social media channels including Facebook, Instagram, TikTok, and YouTube to build awareness and community engagement for animal welfare campaigns. Developed and executed strategies promoting dog adoptions and public awareness, increasing supporter engagement and rehoming success. Produced engaging static and video content using Photoshop, Canva, and other editing tools tailored to each platform. Monitored analytics to evaluate performance and refine strategies. Responded empathetically to supporter inquiries to foster strong community relationships. Covered events creating compelling content highlighting the organisation’s mission.
Social Media Coordinator at Valnet Inc
March 1, 2020 - Present
Managed multiple Facebook pages with follower counts between 250,000 and 500,000. Created and scheduled multiple daily posts tailored to diverse audiences. Successfully grew all pages from launch to high-performing assets contributing significantly to company revenue. Maintained fast and effective communication with followers across major platforms. Developed and implemented monthly social media strategies in coordination with management, consistently meeting company goals.
Social Media Editor at GRV Media
November 1, 2024 - August 22, 2025
Managed high-profile football-related social media pages primarily focused on Premier League teams. Designed and posted daily original content using Photoshop and social media tools such as Sprout Social. Boosted follower count and engagement through consistent organic content. Researched breaking news and trends to produce engaging fan-focused posts rapidly. Created timely and unique graphics covering match updates, breaking news, and club developments.

Education

BA (Hons) International Journalism at Liverpool John Moores University
September 1, 2016 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services