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I am a Senior UX/Product Designer with over 4 years of experience driving revenue and leading design efforts for B2B, SaaS, AI, and Fintech products. I excel at shaping product vision, defining strategic roadmaps, and leading end-to-end initiatives from discovery to launch. As a systems thinker, I specialize in simplifying complex problems, aligning stakeholder buy-in, and delivering experiences that drive customer acquisition. Throughout my career, I have increased revenue, elevated profit margins, mentored junior designers, and implemented user-centric solutions leveraging AI-powered systems and design systems. I am passionate about facilitating workshops, boosting accessibility compliance, and creating user journeys that enhance satisfaction and retention, all while collaborating closely with cross-functional teams including product managers, engineers, and analysts.…I am a Senior UX/Product Designer with over 4 years of experience driving revenue and leading design efforts for B2B, SaaS, AI, and Fintech products. I excel at shaping product vision, defining strategic roadmaps, and leading end-to-end initiatives from discovery to launch. As a systems thinker, I specialize in simplifying complex problems, aligning stakeholder buy-in, and delivering experiences that drive customer acquisition. Throughout my career, I have increased revenue, elevated profit margins, mentored junior designers, and implemented user-centric solutions leveraging AI-powered systems and design systems. I am passionate about facilitating workshops, boosting accessibility compliance, and creating user journeys that enhance satisfaction and retention, all while collaborating closely with cross-functional teams including product managers, engineers, and analysts.

Gretchen Guasp

UX Designer, Product Designer, Graphic Designer, +2

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I am a Senior UX/Product Designer with over 4 years of experience driving revenue and leading design efforts for B2B, SaaS, AI, and Fintech products. I excel at shaping product vision, defining strategic roadmaps, and leading end-to-end initiatives from discovery to launch. As a systems thinker, I specialize in simplifying complex problems, aligning stakeholder buy-in, and delivering experiences that drive customer acquisition. Throughout my career, I have increased revenue, elevated profit margins, mentored junior designers, and implemented user-centric solutions leveraging AI-powered systems and design systems. I am passionate about facilitating workshops, boosting accessibility compliance, and creating user journeys that enhance satisfaction and retention, all while collaborating closely with cross-functional teams including product managers, engineers, and analysts.…I am a Senior UX/Product Designer with over 4 years of experience driving revenue and leading design efforts for B2B, SaaS, AI, and Fintech products. I excel at shaping product vision, defining strategic roadmaps, and leading end-to-end initiatives from discovery to launch. As a systems thinker, I specialize in simplifying complex problems, aligning stakeholder buy-in, and delivering experiences that drive customer acquisition. Throughout my career, I have increased revenue, elevated profit margins, mentored junior designers, and implemented user-centric solutions leveraging AI-powered systems and design systems. I am passionate about facilitating workshops, boosting accessibility compliance, and creating user journeys that enhance satisfaction and retention, all while collaborating closely with cross-functional teams including product managers, engineers, and analysts.

Available to hire

I am a Senior UX/Product Designer with over 4 years of experience driving revenue and leading design efforts for B2B, SaaS, AI, and Fintech products. I excel at shaping product vision, defining strategic roadmaps, and leading end-to-end initiatives from discovery to launch. As a systems thinker, I specialize in simplifying complex problems, aligning stakeholder buy-in, and delivering experiences that drive customer acquisition.

Throughout my career, I have increased revenue, elevated profit margins, mentored junior designers, and implemented user-centric solutions leveraging AI-powered systems and design systems. I am passionate about facilitating workshops, boosting accessibility compliance, and creating user journeys that enhance satisfaction and retention, all while collaborating closely with cross-functional teams including product managers, engineers, and analysts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior UX/Product Designer at Sage

May 1, 2025 - August 22, 2025

Led design efforts that increased revenue by 75% and acquired over 10 new clients by creating, testing, and launching an invoicing feature for a B2B SaaS product using user feedback. Elevated profit margins by 15% through a company-wide shift to user-centric solutions, replacing legacy document template generators with adaptable AI-powered systems, promoting competitive differentiation. Mentored junior designers and collaborated with product managers, engineers, and analysts by running design workshops that sped up delivery by 25%. Developed an AI-powered task list that adapts to users’ business needs, guiding them through company formation processes with personalized steps, increasing customer retention and task completion rates by over 20%. Created and maintained a Material UI design system with design tokens and 20+ components that improved accessibility compliance by over 50%. Facilitated user and stakeholder interviews to identify pain points and deliver a legal document e-sign

UX Designer at Elavon, Inc. - Subsidiary of U.S. Bank

August 1, 2024 - August 22, 2025

Presented design rationale to engineering teams and leadership to align with user and business goals, resulting in fintech product features such as Buy Now, Pay Later (BNPL) generating over $400K in revenue. Increased profits by 50% in 6 months by leading product solutions for a fintech application including fraud detection and chargeback tools with actionable recommendations and recurring billing setup. Reduced customer acquisition cost by over $200K within 3 months by redesigning user onboarding with updated UX patterns, new UI components, and enhanced navigation. Resolved over 40 web accessibility issues and boosted WCAG compliance by 70% for 2 products by implementing and maintaining a Material UI design system with accessible components. Implemented and tested AI chatbot UX improvements to address screen reader and voice interaction issues, reducing fallback rate by 11% using agent-driven interaction best practices.

Digital Product Content Associate at BOLD, LLC

January 1, 2022 - August 22, 2025

Redesigned checkout and subscription workflows using generative research, user testing, and analytics, reducing drop-off by 10% and increasing revenue by over $100K. Crafted AI-powered interactive templates, visual design assets, and content such as blogs and how-tos backed by research data, increasing subscription renewals by 20% and user engagement by 30%. Developed and maintained content guidelines, design systems, and style guides for 5 digital products to ensure faster iteration processes, reducing time-to-market for new features by 17%.