Hi, I'm Lara Bošnjak, a dynamic marketing professional with a strong background in international business and extensive experience leading brand strategies and innovations in the consumer goods sector. I thrive on driving results through strategic direction, team leadership, and developing meaningful campaigns that resonate with diverse markets. I am passionate about creating impactful marketing solutions that align with company growth and brand presence. With a Master's degree in International Business and hands-on experience working at Unilever in Prague, I've led marketing initiatives across multiple countries in the Middle East and Eastern Europe. I excel in managing full P&L ownership, launching innovative products, and leveraging new media platforms to engage audiences in fresh and creative ways.

Lara Bošnjak

Hi, I'm Lara Bošnjak, a dynamic marketing professional with a strong background in international business and extensive experience leading brand strategies and innovations in the consumer goods sector. I thrive on driving results through strategic direction, team leadership, and developing meaningful campaigns that resonate with diverse markets. I am passionate about creating impactful marketing solutions that align with company growth and brand presence. With a Master's degree in International Business and hands-on experience working at Unilever in Prague, I've led marketing initiatives across multiple countries in the Middle East and Eastern Europe. I excel in managing full P&L ownership, launching innovative products, and leveraging new media platforms to engage audiences in fresh and creative ways.

Available to hire

Hi, I’m Lara Bošnjak, a dynamic marketing professional with a strong background in international business and extensive experience leading brand strategies and innovations in the consumer goods sector. I thrive on driving results through strategic direction, team leadership, and developing meaningful campaigns that resonate with diverse markets. I am passionate about creating impactful marketing solutions that align with company growth and brand presence.

With a Master’s degree in International Business and hands-on experience working at Unilever in Prague, I’ve led marketing initiatives across multiple countries in the Middle East and Eastern Europe. I excel in managing full P&L ownership, launching innovative products, and leveraging new media platforms to engage audiences in fresh and creative ways.

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Language

Czech
Fluent
Croatian
Fluent
English
Fluent

Work Experience

Laundry Marketing Lead MEE (CZ, SK, HU, SLO, CRO, BiH) at Unilever
March 1, 2024 - Present
Serving as a key member of the extended CZSK Board of Directors, driving strategic direction and decision-making. Leading the marketing strategy and innovation pipeline for the Laundry category across MEE. Managing full P&L ownership. Approving business cases and budget forecasts, ensuring alignment with regional growth targets. Managing and developing a high-performing team of 3 Senior Brand Managers.
Senior Brand Manager CZSK (Savo & Domestos) at Unilever
March 1, 2024 - August 22, 2025
Directed marketing strategy and full P&L responsibility for Savo, the second-largest brand within Unilever CZSK. Successfully launched the most significant innovation for Domestos in 5 years, boosting brand presence and market share. Developed and executed the 50th anniversary campaign for Savo, including the creation of three local TV assets. Led a Brand Manager, supporting their development and growth within the team.
Category Brand Manager for Hair Care and Oral Care CZSK at Unilever
January 1, 2022 - August 22, 2025
Spearheaded marketing strategy, P&L management, and portfolio development for five iconic Unilever brands (Toni&Guy, Tresemmé, Timotei, Dove Haircare, and Signal). Pioneered Unilever’s first foray into TikTok within CZSK, collaborating with influencers to engage younger audiences.
DTC Project Manager CZSK at Unilever
January 1, 2021 - August 22, 2025
Led a team of 2 direct reports to successfully launch Unilever’s first internal e-commerce platform for employees in CZSK, securing Board approval. Achieved highest performance rating for the project’s impact and execution.
Customer & Channel Development Manager CZSK at Unilever
September 1, 2020 - August 22, 2025
Selected for the prestigious Unilever Future Leaders Program from over 400 applicants. Led market execution for Savo, the No. 1 disinfection brand in CZSK during the COVID-19 crisis. Responsible for execution of Seventh Generation, Cif, and Sunlight brands.
Sales Department Support at Denwel, spol. s r.o.
March 1, 2019 - August 22, 2025
Provided sales department support including project management and event coordination. Independently organized Denwel’s representation at BrauBeviale trade fair in Nuremberg, one of Europe’s largest beverage industry trade fairs.
Export and Customs Department - Internship at Siemens, s.r.o.
November 1, 2017 - August 22, 2025
Supported export and customs department tasks and gained practical experience in international logistics and documentation.

Education

Master’s in International Business at University of Economics in Prague (VŠE)
September 1, 2017 - June 30, 2020
Master’s in International Business – exchange program at Université du Québec à Montréal au Canada
January 1, 2018 - May 31, 2018
Bachelor’s in International Business at University of Economics in Prague (VŠE)
September 1, 2014 - June 30, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services