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Hi, I'm Yeap Shi Wei, a creative and detail-oriented social media marketer with proven experience in content creation, influencer coordination, and community engagement. I specialise in producing high-quality Instagram Reels, TikToks, and digital storytelling for brands, always leveraging social trends and Gen-Z cultural moments to elevate brand presence. With experience managing content calendars, supporting photoshoots and events, and collaborating closely with influencers, I thrive in fast-paced marketing environments. I am fluent in English, Mandarin, and Cantonese, which helps me connect with diverse audiences effectively. I am passionate about skincare, fashion, food, and discovering viral trends that keep my campaigns fresh and engaging.…Hi, I'm Yeap Shi Wei, a creative and detail-oriented social media marketer with proven experience in content creation, influencer coordination, and community engagement. I specialise in producing high-quality Instagram Reels, TikToks, and digital storytelling for brands, always leveraging social trends and Gen-Z cultural moments to elevate brand presence. With experience managing content calendars, supporting photoshoots and events, and collaborating closely with influencers, I thrive in fast-paced marketing environments. I am fluent in English, Mandarin, and Cantonese, which helps me connect with diverse audiences effectively. I am passionate about skincare, fashion, food, and discovering viral trends that keep my campaigns fresh and engaging.

Yeap Shi Wei

Social Media Manager, Content Creator, Influencer Marketing Manager, +2

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Hi, I'm Yeap Shi Wei, a creative and detail-oriented social media marketer with proven experience in content creation, influencer coordination, and community engagement. I specialise in producing high-quality Instagram Reels, TikToks, and digital storytelling for brands, always leveraging social trends and Gen-Z cultural moments to elevate brand presence. With experience managing content calendars, supporting photoshoots and events, and collaborating closely with influencers, I thrive in fast-paced marketing environments. I am fluent in English, Mandarin, and Cantonese, which helps me connect with diverse audiences effectively. I am passionate about skincare, fashion, food, and discovering viral trends that keep my campaigns fresh and engaging.…Hi, I'm Yeap Shi Wei, a creative and detail-oriented social media marketer with proven experience in content creation, influencer coordination, and community engagement. I specialise in producing high-quality Instagram Reels, TikToks, and digital storytelling for brands, always leveraging social trends and Gen-Z cultural moments to elevate brand presence. With experience managing content calendars, supporting photoshoots and events, and collaborating closely with influencers, I thrive in fast-paced marketing environments. I am fluent in English, Mandarin, and Cantonese, which helps me connect with diverse audiences effectively. I am passionate about skincare, fashion, food, and discovering viral trends that keep my campaigns fresh and engaging.

Available to hire

Hi, I’m Yeap Shi Wei, a creative and detail-oriented social media marketer with proven experience in content creation, influencer coordination, and community engagement. I specialise in producing high-quality Instagram Reels, TikToks, and digital storytelling for brands, always leveraging social trends and Gen-Z cultural moments to elevate brand presence.

With experience managing content calendars, supporting photoshoots and events, and collaborating closely with influencers, I thrive in fast-paced marketing environments. I am fluent in English, Mandarin, and Cantonese, which helps me connect with diverse audiences effectively. I am passionate about skincare, fashion, food, and discovering viral trends that keep my campaigns fresh and engaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Intern at Expert Media Global Marketing Agency, Malaysia

August 31, 2024 - August 22, 2025

Created, filmed, and edited content for Instagram and TikTok, helping increase Ajinomoto’s followers by over 10,000 in two months. Coordinated influencer outreach and PR gifting logistics including packing, deliveries, and liaison with couriers and influencers. Managed content calendars using Metricool and supported campaign execution for key clients like Ajinomoto and Lee Kum Kee. Covered live events with real-time social media posting to ensure consistent brand messaging. Managed audience interactions by responding to comments and Q&A, and researched trending topics to inspire new content aligned with brand objectives.

Digital Marketing Content Creator at Cardiff University, UK

April 1, 2024 - Present

Created engaging content for CampusReel, Instagram, and Facebook channels targeting prospective students. Coordinated monthly content calendars in alignment with university events. Wrote scripts, scheduled shoots, and contributed to visual storytelling to promote university initiatives and student life.

Digital Marketing at Make A Smile (NPO), UK

October 31, 2024 - August 22, 2025

Produced TikTok content to recruit student volunteers and raise awareness. Created videos for sponsorship outreach and supported account management through content creation, scheduling, and audience engagement on social channels.