Available to hire
I’m Hamza Tariq, a results-driven Social Media Manager with 5+ years of experience delivering high-impact campaigns for B2C, SaaS, and e-commerce brands. I specialize in Meta Ads strategy, content funnels, and influencer collaborations, driving growth and building strong online communities.
I’m a consultative marketer with a track record of boosting engagement by 300%+, scaling ROAS up to 7x, and delivering data-driven performance optimization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Ad Campaign Consultant at Freelance / Contract
January 1, 2021 - PresentConsulted startups, SMEs, and e-commerce brands on Meta Ads and Google Ads campaign strategies. Reduced CPA by up to 35% through campaign audits and optimizations. Managed ad budgets ranging from $2k to $50k/month and scaled campaigns internationally.
Senior Social Media Manager at NovaBuzz Agency
January 1, 2024 - October 23, 2025Managed 8+ clients across Facebook & Instagram, achieving over 2M organic views. Executed Meta Ads campaigns with budgets exceeding $500k, resulting in an average ROAS of 5.4x. Improved engagement rates significantly through innovative content strategies.
Social Media Strategist at SocialLaunch Studio
January 1, 2022 - October 23, 2025Designed content calendars, ad funnels, and visual identity for various brands. Successfully grew Instagram followers for a tech startup by over 80k in just six months. Implemented effective Meta Pixel tracking and conversion reporting.
Ad Campaign Consultant at Freelance / Contract (Remote)
January 1, 2021 - November 2, 2025Consulted startups, SMEs, and e-commerce brands on Meta Ads and Google Ads campaign strategies. Audited and optimized underperforming campaigns, reducing CPA by up to 35%. Planned and managed ad budgets from $2k – $50k/month. Conducted workshops on targeting, creative optimization, and A/B testing. Scaled client campaigns internationally, achieving ROAS between 4× – 7×.
Senior Social Media Manager at NovaBuzz Agency (Remote)
January 1, 2024 - January 1, 2024Managed 8+ clients across Facebook & Instagram; achieved 2M+ organic views. Increased engagement rate by 300% through Reels-first & video content strategies. Executed Meta Ads campaigns with $500k+ budgets, achieving 5.4× average ROAS. Built and managed 30+ influencer & brand ambassador programs. Improved ad CTR by 43% using A/B testing & heatmap insights.
Social Media Strategist at SocialLaunch Studio (Remote)
January 1, 2022 - January 1, 2022Designed content calendars, ad funnels, and visual identity for SaaS & lifestyle brands. Grew Instagram followers by 80k+ in 6 months for a tech startup. Delivered biweekly performance reports using Meta Business Suite & Data Studio. Implemented Meta Pixel tracking and custom conversion reporting.
Ad Campaign Consultant at Self-Employed / Freelance
January 1, 2021 - November 2, 2025Consulted startups, SMEs, and e-commerce brands on Meta Ads and Google Ads campaign strategies. Audited and optimized underperforming campaigns, reducing CPA by up to 35%. Planned and managed ad budgets from $2k–$50k/month. Conducted workshops on targeting, creative optimization, and A/B testing. Scaled client campaigns internationally, achieving ROAS between 4×–7×.
Senior Social Media Manager at NovaBuzz Agency
January 1, 2024 - January 1, 2024Managed 8+ clients across Facebook & Instagram; achieved 2M+ organic views. Increased engagement rate by 300% through Reels-first & video content strategies. Executed Meta Ads campaigns with $500k+ budgets, achieving 5.4× average ROAS. Built and managed 30+ influencer & brand ambassador programs. Improved ad CTR by 43% using A/B testing & heatmap insights.
Social Media Strategist at SocialLaunch Studio
January 1, 2022 - January 1, 2022Designed content calendars, ad funnels, and visual identity for SaaS & lifestyle brands. Grew Instagram followers by 80k+ in 6 months for a tech startup. Delivered biweekly performance reports using Meta Business Suite & Data Studio. Implemented Meta Pixel tracking and custom conversion reporting.
Ad Campaign Consultant at Freelance / Contract (Remote)
January 1, 2021 - November 5, 2025Consulted startups, SMEs, and e-commerce brands on Meta Ads and Google Ads campaign strategies. Audited and optimized underperforming campaigns, reducing CPA by up to 35%. Planned and managed ad budgets from $2k – $50k/month. Conducted workshops on targeting, creative optimization, and A/B testing. Scaled client campaigns internationally, achieving ROAS between 4× – 7×.
Senior Social Media Manager at NovaBuzz Agency (Remote)
December 31, 2024 - December 31, 2024Managed 8+ clients across Facebook & Instagram; achieved 2M+ organic views. Increased engagement rate by 300% through Reels-first & video content strategies. Executed Meta Ads campaigns with $500k+ budgets, achieving 5.4× average ROAS. Built and managed 30+ influencer & brand ambassador programs. Improved ad CTR by 43% using A/B testing & heatmap insights.
Social Media Strategist at SocialLaunch Studio (Remote)
December 31, 2022 - December 31, 2022Designed content calendars, ad funnels, and visual identity for SaaS & lifestyle brands. Grew Instagram followers by 80k+ in 6 months for a tech startup. Delivered biweekly performance reports using Meta Business Suite & Data Studio. Implemented Meta Pixel tracking and custom conversion reporting.
Senior Social Media Manager at NovaBuzz Agency (Remote)
January 1, 2022 - January 1, 2024Managed 8+ clients across Facebook & Instagram, achieving 2M+ organic views; increased engagement rate by 300% through Reels-first & video content strategies; executed Meta Ads campaigns with $500k+ budgets, achieving 5.4× average ROAS; built and managed 30+ influencer & brand ambassador programs; improved ad CTR by 43% using A/B testing & heatmap insights.
Social Media Strategist at SocialLaunch Studio (Remote)
January 1, 2020 - January 1, 2022Designed content calendars, ad funnels, and visual identity for SaaS & lifestyle brands; grew Instagram followers by 80k+ in 6 months for a tech startup; delivered biweekly performance reports using Meta Business Suite & Data Studio; implemented Meta Pixel tracking and custom conversion reporting.
Senior Social Media Manager at NovaBuzz Agency
January 1, 2022 - January 1, 2024Managed 8+ clients across Facebook & Instagram; achieved 2M+ organic views. Increased engagement rate by 300% through Reels-first & video content strategies. Executed Meta Ads campaigns with $500k+ budgets, achieving 5.4× average ROAS. Built and managed 30+ influencer & brand ambassador programs. Improved ad CTR by 43% using A/B testing & heatmap insights.
Social Media Strategist at SocialLaunch Studio
January 1, 2020 - January 1, 2022Designed content calendars, ad funnels, and visual identity for SaaS & lifestyle brands. Grew Instagram followers by 80k+ in 6 months for a tech startup. Delivered biweekly performance reports using Meta Business Suite & Data Studio. Implemented Meta Pixel tracking and custom conversion reporting.
Education
Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities
January 1, 2019 - January 1, 2021Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities
January 1, 2015 - January 1, 2019Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 2, 2025Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 2, 2025Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 2, 2025Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 2, 2025Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 5, 2025Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - November 5, 2025Master of Science (MS) at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 19, 2026Bachelor of Science (BS) at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 19, 2026Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 27, 2026Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 27, 2026Master of Science (MS) in Mass Communication / Digital Media at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 28, 2026Bachelor of Science (BS) in Mass Communication at NUST — School of Social Sciences & Humanities, Islamabad
January 11, 2030 - January 28, 2026Qualifications
Certificate in Digital Marketing
January 11, 2030 - October 23, 2025National Vocational Qualification Level 3 (Digital Marketing)
January 11, 2030 - October 23, 2025DigiSkills Pakistan (Digital Marketing Specialization)
January 11, 2030 - October 23, 2025e-Rozgaar Program (Social Media & Digital Marketing)
January 11, 2030 - October 23, 2025Certificate in Digital Marketing
January 11, 2030 - November 2, 2025National Vocational Qualification Level 3 (Digital Marketing)
January 11, 2030 - November 2, 2025DigiSkills Pakistan (Digital Marketing Specialization)
January 11, 2030 - November 2, 2025e-Rozgaar Program (Social Media & Digital Marketing)
January 11, 2030 - November 2, 2025Certificate in Digital Marketing
January 11, 2030 - November 2, 2025National Vocational Qualification Level 3 (Digital Marketing)
January 11, 2030 - November 2, 2025DigiSkills Pakistan (Digital Marketing Specialization)
January 11, 2030 - November 2, 2025e-Rozgaar Program (Social Media & Digital Marketing)
January 11, 2030 - November 2, 2025Certificate in Digital Marketing
January 11, 2030 - November 5, 2025National Vocational Qualification Level 3 (Digital Marketing)
January 11, 2030 - November 5, 2025DigiSkills Pakistan (Digital Marketing Specialization)
January 11, 2030 - November 5, 2025e-Rozgaar Program (Social Media & Digital Marketing)
January 11, 2030 - November 5, 2025Certificate in Digital Marketing — NAVTTC / Government of Pakistan
January 11, 2030 - January 19, 2026National Vocational Qualification Level 3 (Digital Marketing) — PSDF
January 11, 2030 - January 19, 2026DigiSkills Pakistan (Digital Marketing Specialization) — Government Initiative
January 11, 2030 - January 19, 2026e-Rozgaar Program (Social Media & Digital Marketing) — PITB / Govt. of Punjab
January 11, 2030 - January 19, 2026Certificate in Digital Marketing
January 11, 2030 - January 27, 2026National Vocational Qualification Level 3 (Digital Marketing)
January 11, 2030 - January 27, 2026DigiSkills Pakistan (Digital Marketing Specialization)
January 11, 2030 - January 27, 2026e-Rozgaar Program (Social Media & Digital Marketing)
January 11, 2030 - January 27, 2026Certificate in Digital Marketing — NAVTTC / Government of Pakistan
January 11, 2030 - January 28, 2026National Vocational Qualification Level 3 (Digital Marketing) — PSDF
January 11, 2030 - January 28, 2026DigiSkills Pakistan (Digital Marketing Specialization) — Government Initiative
January 11, 2030 - January 28, 2026e-Rozgaar Program (Social Media & Digital Marketing) — PITB / Govt. of Punjab
January 11, 2030 - January 28, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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