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I am a results-driven Digital Marketing and E-commerce professional with over three years of experience managing Shopify and WooCommerce stores and running paid media campaigns on platforms like Meta and Google. I excel in optimizing product listings, campaign execution, and digital advertising strategies for multiple premium brands across luxury, fashion, and lifestyle verticals. I pride myself on my ability to improve organic visibility through SEO techniques and streamline marketing workflows using tools like Trello and Buffer. Alongside my technical skills, I am highly collaborative, working closely with video production teams to boost brand social media presence through engaging content filmed during showroom visits. I have strong experience managing budgets, coordinating with banks and third-party merchants for promotional offers, and supporting offline activities and event management, ensuring successful product launches and marketing campaigns.…I am a results-driven Digital Marketing and E-commerce professional with over three years of experience managing Shopify and WooCommerce stores and running paid media campaigns on platforms like Meta and Google. I excel in optimizing product listings, campaign execution, and digital advertising strategies for multiple premium brands across luxury, fashion, and lifestyle verticals. I pride myself on my ability to improve organic visibility through SEO techniques and streamline marketing workflows using tools like Trello and Buffer. Alongside my technical skills, I am highly collaborative, working closely with video production teams to boost brand social media presence through engaging content filmed during showroom visits. I have strong experience managing budgets, coordinating with banks and third-party merchants for promotional offers, and supporting offline activities and event management, ensuring successful product launches and marketing campaigns.

Pasan Sumuditha Abeykoon

Digital Marketer, eCommerce Developer, Marketing Strategist, +4

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I am a results-driven Digital Marketing and E-commerce professional with over three years of experience managing Shopify and WooCommerce stores and running paid media campaigns on platforms like Meta and Google. I excel in optimizing product listings, campaign execution, and digital advertising strategies for multiple premium brands across luxury, fashion, and lifestyle verticals. I pride myself on my ability to improve organic visibility through SEO techniques and streamline marketing workflows using tools like Trello and Buffer. Alongside my technical skills, I am highly collaborative, working closely with video production teams to boost brand social media presence through engaging content filmed during showroom visits. I have strong experience managing budgets, coordinating with banks and third-party merchants for promotional offers, and supporting offline activities and event management, ensuring successful product launches and marketing campaigns.…I am a results-driven Digital Marketing and E-commerce professional with over three years of experience managing Shopify and WooCommerce stores and running paid media campaigns on platforms like Meta and Google. I excel in optimizing product listings, campaign execution, and digital advertising strategies for multiple premium brands across luxury, fashion, and lifestyle verticals. I pride myself on my ability to improve organic visibility through SEO techniques and streamline marketing workflows using tools like Trello and Buffer. Alongside my technical skills, I am highly collaborative, working closely with video production teams to boost brand social media presence through engaging content filmed during showroom visits. I have strong experience managing budgets, coordinating with banks and third-party merchants for promotional offers, and supporting offline activities and event management, ensuring successful product launches and marketing campaigns.

Available to hire

I am a results-driven Digital Marketing and E-commerce professional with over three years of experience managing Shopify and WooCommerce stores and running paid media campaigns on platforms like Meta and Google. I excel in optimizing product listings, campaign execution, and digital advertising strategies for multiple premium brands across luxury, fashion, and lifestyle verticals. I pride myself on my ability to improve organic visibility through SEO techniques and streamline marketing workflows using tools like Trello and Buffer.

Alongside my technical skills, I am highly collaborative, working closely with video production teams to boost brand social media presence through engaging content filmed during showroom visits. I have strong experience managing budgets, coordinating with banks and third-party merchants for promotional offers, and supporting offline activities and event management, ensuring successful product launches and marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Executive – E-Commerce & Digital at Royal Lanka Agencies

January 1, 2021 - Present

Managed Shopify operations for multiple brand verticals including luxury, fashion, and lifestyle products involving product setup, inventory updates, pricing, and order fulfillment. Launched and optimized Meta and Google Ads campaigns, monitored KPIs, and improved organic visibility through on-page and technical SEO. Streamlined publishing workflows and executed WhatsApp/SMS promotional campaigns for customer retention. Collaborated with video production teams to create engaging social media content. Developed marketing calendars and effectively allocated budgets for promotions and launches. Coordinated with banks and third-party merchants to create promotional offers driving customer acquisition and retention.

Outbound Trainee – Logistics (6 Months) at Insee Cement - Galle

June 30, 2021 - August 22, 2025

Assisted in managing outbound logistics operations ensuring timely and efficient delivery of goods. Coordinated with warehouse and transport teams to optimize supply chain processes. Contributed to inventory audits and process improvements to enhance workflow efficiency.

Executive – E-Commerce & Digital at Royal Lanka Agencies - Panadura, Sri Lanka

January 1, 2021 - Present

Managed Shopify operations for multiple brand verticals including luxury, fashion, and lifestyle by handling product setup, inventory updates, pricing, and order fulfillment. Planned, launched, and optimized Meta & Google Ads campaigns while monitoring KPIs such as CTR, CPC, and CPA, adjusting targeting and creatives accordingly. Improved organic search visibility through on-page SEO and content recommendations, ensuring technical SEO by monitoring site speed and mobile-friendliness. Streamlined publishing workflows using Trello and Buffer and executed WhatsApp/SMS promotions for customer retention. Uploaded products and maintained the WooCommerce site of the parent company, collaborating with video production teams to enhance social media presence with engaging showroom content. Developed and executed marketing calendars allocating budgets effectively for promotions and launches, while coordinating with banks and third-party merchants to create promotional offers driving customer acqu

Outbound Trainee – Logistics at Insee Cement - Galle

July 1, 2021 - August 31, 2025