I am an experienced graphic designer with a strong background in leading design teams and managing projects across print, web, and social media. I've worked with notable companies in various sectors such as proAV equipment, education technology, and nonprofits, consistently exceeding KPIs and delivering impactful design solutions. With a focus on innovation and brand-building, I have successfully directed campaigns and UI/UX projects that drove measurable results. I thrive in collaborative environments and enjoy creating compelling visual content that resonates with diverse audiences. Passionate about design strategy and project leadership, I strive to combine creativity with practical business outcomes to help organizations grow and succeed.

Edwin Ouellette

I am an experienced graphic designer with a strong background in leading design teams and managing projects across print, web, and social media. I've worked with notable companies in various sectors such as proAV equipment, education technology, and nonprofits, consistently exceeding KPIs and delivering impactful design solutions. With a focus on innovation and brand-building, I have successfully directed campaigns and UI/UX projects that drove measurable results. I thrive in collaborative environments and enjoy creating compelling visual content that resonates with diverse audiences. Passionate about design strategy and project leadership, I strive to combine creativity with practical business outcomes to help organizations grow and succeed.

Available to hire

I am an experienced graphic designer with a strong background in leading design teams and managing projects across print, web, and social media. I’ve worked with notable companies in various sectors such as proAV equipment, education technology, and nonprofits, consistently exceeding KPIs and delivering impactful design solutions. With a focus on innovation and brand-building, I have successfully directed campaigns and UI/UX projects that drove measurable results.

I thrive in collaborative environments and enjoy creating compelling visual content that resonates with diverse audiences. Passionate about design strategy and project leadership, I strive to combine creativity with practical business outcomes to help organizations grow and succeed.

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Language

English
Fluent

Work Experience

Senior Graphic Designer - Contractor at Biamp
January 31, 2020 - Present
Served as design lead for a preeminent proAV equipment company. Led design team on all high-end projects including print, web, and social. Directed the art direction for a UI/UX virtual city project which increased conversion rates by 45% during Q2 of 2021. Concepted and launched a motion-type social ad campaign resulting in a 20% increase in average monthly impressions and a 12x reduction in cost-per-click. Spearheaded brand-building campaigns for newly acquired companies contributing to a record sales month in May 2021.
Senior Designer at ISTE
February 1, 2020 - August 22, 2025
Led design team at an international education technology nonprofit. Acted as art director for main conference design and branding for decor, video, print, web, and social media. Created custom infographics and illustrations collaborating with global partners like Verizon, Microsoft, NASA, and Google. Managed contract videographers and graphic designers. Regularly exceeded KPI goals and contributed to record profits and attendance at annual ISTE18 and ISTE19 events.
Senior Graphic Designer at InFocus
September 1, 2016 - August 22, 2025
Designed print materials and digital products for a leading global projector company. Led ideation and creation of print collateral including flyers, presentation decks, datasheets, case studies, and brochures. Designed and managed UI/UX projects for website, signage, software, and mobile apps. Supervised corporate branding efforts across the US, Europe, and Asia. Directed and coordinated video and photo shoots with hired talent for new products. Conducted live sales demos at virtual events, achieving a consistent 40% lead conversion rate.
Graphic Designer at DocuMart
September 30, 2013 - August 22, 2025
Managed graphic design department at one of Portland's largest printing companies. Led a complete company rebranding, increasing warm leads by 200% and improving marketing productivity and efficiency. Designed and launched three WordPress microsites resulting in a 20% increase in sales leads. Worked directly with high-end B2B clients on specialty print products such as custom brochures, reports, PoP materials, and large format products. Oversaw franchise-wide implementation of a new logo and supporting collateral. Supported design teams with art direction in four locations.
Graphic Designer at Shared Hope International
May 31, 2014 - August 21, 2025
Created all design assets for a nonprofit focused on eradicating minor sex trafficking. Designed web, video, and print projects. Oversaw brand and website launches that contributed to a 300% increase in online donations within six months post-launch. Directed a 21-minute short film on human trafficking in Portland, handling filming, editing, design, production, and distribution. Led marketing campaign efforts that increased memberships from 800 to 4,500.

Education

B.S. Magazine Journalism (design focus) at University of Oregon
September 1, 2007 - June 1, 2011
B.S. Political Science at University of Oregon
September 1, 2007 - June 1, 2011
Exchange student at University of Otago
July 1, 2010 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Manufacturing, Professional Services
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