Koryn Barrett
I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands.
About
I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns.
Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.
- 7 years' experience
- Joined August 2025
Industry experience
- Media & Entertainment
- Healthcare
- Consumer Goods
- Professional Services
More experts in Frankfurt Am Main, Germany
Work experience
Built and executed fitness and sports lifestyle social campaigns, increasing brand awareness and lead generation by 40%. Developed content calendars and social storytelling strategies, tailoring messaging to sports and fitness audiences. Collaborated with athletes, trainers, and creative teams to deliver engaging multi-platform content. Oversaw campaign scheduling, social analytics, and community engagement across digital channels.
Managed multi-platform social media campaigns for sports and wellness clients, increasing trial memberships by 60%. Led sports-driven influencer collaborations and athlete-led campaigns, boosting engagement and retention by 22%. Created and scheduled sports storytelling content including reels, training highlights, and branded athlete features. Leveraged analytics and insights tools to optimize campaign performance and community interaction.
Created and managed social media campaigns highlighting boxing events, athlete training, and sports community stories. Produced fight-night promotions, digital storytelling, and grassroots sports campaigns that boosted engagement and memberships. Planned and executed local sports events and activations, integrating digital and in-person fan experiences. Wrote, edited, and published copy across Instagram, Facebook, and email to strengthen community ties.
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