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I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns. Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.…I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns. Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.

Koryn Barrett

Social Media Manager, Content Creator, Marketing Strategist, +2

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I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns. Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.…I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns. Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.

Available to hire

I am a sports-focused Social Media Manager with over 8 years of experience creating and managing digital content for boxing, fitness, and lifestyle brands. I specialize in storytelling, campaign execution, and platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn, and X. I have a strong record of growing brand awareness, driving engagement, and building sports communities online through engaging content and creative campaigns.

Currently, I manage multi-platform social media campaigns for sports and wellness clients remotely from Dubai, leveraging analytics and insights tools to optimize campaign performance and community interaction. I have a proven ability to lead athlete-led campaigns and influencer collaborations that boost engagement and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Brand and Marketing at KOLLABO

January 1, 2023 - Present

Managed multi-platform social media campaigns for sports and wellness clients, increasing trial memberships by 60%. Led sports-driven influencer collaborations and athlete-led campaigns, boosting engagement and retention by 22%. Created and scheduled sports storytelling content including reels, training highlights, and branded athlete features. Leveraged analytics and insights tools to optimize campaign performance and community interaction.

Director of Marketing & Operations at House Concepts / HOUSE iD

January 1, 2023 - August 22, 2025

Built and executed fitness and sports lifestyle social campaigns, increasing brand awareness and lead generation by 40%. Developed content calendars and social storytelling strategies, tailoring messaging to sports and fitness audiences. Collaborated with athletes, trainers, and creative teams to deliver engaging multi-platform content. Oversaw campaign scheduling, social analytics, and community engagement across digital channels.

Director of Marketing and Brand at United Boxing

January 1, 2019 - August 22, 2025

Created and managed social media campaigns highlighting boxing events, athlete training, and sports community stories. Produced fight-night promotions, digital storytelling, and grassroots sports campaigns that boosted engagement and memberships. Planned and executed local sports events and activations, integrating digital and in-person fan experiences. Wrote, edited, and published copy across Instagram, Facebook, and email to strengthen community ties.