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I’m Arbaz Khan, an international digital marketing professional based in Milan, where I help hospitality and B2B brands grow through integrated campaigns, audience strategy, and performance-driven optimization. Over the past 3+ years across European markets, I’ve managed multi-market Meta and Google Ads campaigns, coordinated promotional content and PR activity, and translated analytics into smarter targeting and stronger positioning. I enjoy working across the full marketing stack—from GA4/UTM tracking and conversion-focused campaign architecture to CRM, lead nurturing, and reporting. Whether I’m optimizing CPC and on-site behavior for Italian hotel properties or generating qualified leads and building automated workflows for growth in EU/UK markets, I bring a cross-cultural, data-informed approach and a strong bias toward measurable results.…I’m Arbaz Khan, an international digital marketing professional based in Milan, where I help hospitality and B2B brands grow through integrated campaigns, audience strategy, and performance-driven optimization. Over the past 3+ years across European markets, I’ve managed multi-market Meta and Google Ads campaigns, coordinated promotional content and PR activity, and translated analytics into smarter targeting and stronger positioning. I enjoy working across the full marketing stack—from GA4/UTM tracking and conversion-focused campaign architecture to CRM, lead nurturing, and reporting. Whether I’m optimizing CPC and on-site behavior for Italian hotel properties or generating qualified leads and building automated workflows for growth in EU/UK markets, I bring a cross-cultural, data-informed approach and a strong bias toward measurable results.

Arbaz Khan

Digital Marketer, Content Producer, SEO Expert, +6

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I’m Arbaz Khan, an international digital marketing professional based in Milan, where I help hospitality and B2B brands grow through integrated campaigns, audience strategy, and performance-driven optimization. Over the past 3+ years across European markets, I’ve managed multi-market Meta and Google Ads campaigns, coordinated promotional content and PR activity, and translated analytics into smarter targeting and stronger positioning. I enjoy working across the full marketing stack—from GA4/UTM tracking and conversion-focused campaign architecture to CRM, lead nurturing, and reporting. Whether I’m optimizing CPC and on-site behavior for Italian hotel properties or generating qualified leads and building automated workflows for growth in EU/UK markets, I bring a cross-cultural, data-informed approach and a strong bias toward measurable results.…I’m Arbaz Khan, an international digital marketing professional based in Milan, where I help hospitality and B2B brands grow through integrated campaigns, audience strategy, and performance-driven optimization. Over the past 3+ years across European markets, I’ve managed multi-market Meta and Google Ads campaigns, coordinated promotional content and PR activity, and translated analytics into smarter targeting and stronger positioning. I enjoy working across the full marketing stack—from GA4/UTM tracking and conversion-focused campaign architecture to CRM, lead nurturing, and reporting. Whether I’m optimizing CPC and on-site behavior for Italian hotel properties or generating qualified leads and building automated workflows for growth in EU/UK markets, I bring a cross-cultural, data-informed approach and a strong bias toward measurable results.

Available to hire

I’m Arbaz Khan, an international digital marketing professional based in Milan, where I help hospitality and B2B brands grow through integrated campaigns, audience strategy, and performance-driven optimization. Over the past 3+ years across European markets, I’ve managed multi-market Meta and Google Ads campaigns, coordinated promotional content and PR activity, and translated analytics into smarter targeting and stronger positioning.

I enjoy working across the full marketing stack—from GA4/UTM tracking and conversion-focused campaign architecture to CRM, lead nurturing, and reporting. Whether I’m optimizing CPC and on-site behavior for Italian hotel properties or generating qualified leads and building automated workflows for growth in EU/UK markets, I bring a cross-cultural, data-informed approach and a strong bias toward measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Intermediate

Urdu

Fluent

Work Experience

Digital Marketing Specialist at Nuvole Garden Hotel

August 1, 2026 - Present

Manage 13 Meta and Google Ads campaigns across four Italian hotel properties, aligning audience strategy, messaging, promotional creatives, and budget allocation for international, domestic, and B2B segments. Use GA4/GTM/UTM tracking to analyze search behavior, traffic sources, CPC, reach, and on-site engagement to refine targeting and positioning. Create multilingual social and paid content (Italian/English) and coordinate international PR briefs with an agency supporting GCC and Asian markets to support international audience development.

Digital Marketing & Social Media Consultant at Filante-Motors

September 1, 2025 - Present

Lead multilingual Meta campaigns for multiple product lines across Italy and European markets, generating 4,700+ qualified leads by using performance data to guide audience and market priorities. Track acquisition by product and segment, including 2,500+ Swapa Zip leads and 1,500+ CabinActive leads, plus 700+ Davinci Europe B2B leads. Produce 15+ posts per month and short-form video, improving engagement by 28%. Built landing pages and 20+ Zapier workflows for lead capture, email sequences, routing, notifications, and follow-ups, reducing manual effort, and manage B2B outreach with 50+ dealers/distributors/importers across EU and UK.

Digital Marketing Intern at TechNordia

February 1, 2025 - Present

Created and optimized SEO-driven blog and landing page content aligned with ethical brand messaging, increasing organic traffic by 25%. Researched user behavior to improve storytelling and webpage structure, enhancing user experience and time-on-site by 18%. Led A/B testing of content layouts to refine brand tone and message effectiveness. Contributed to product growth strategy by aligning content with SEO-driven product discovery.

Digital Marketing and Communications Intern at ZN-Consulting

January 31, 2025 - August 22, 2025

Designed and delivered over 5 email campaigns and newsletters that increased open rates by 25% and click-through rates by 15%. Supported podcast campaign strategy and content adaptation based on engagement metrics. Collaborated with product, data, and design teams to align messaging with regional user needs and brand identity. Used performance data to tailor outreach strategies focused on sustainability-oriented audiences.

Social Media Marketing Intern at Oigetit - Fake News Filter

December 1, 2024 - August 22, 2025

Developed and scheduled educational content about media literacy and ethical awareness, boosting Instagram engagement by 30%. Identified user behavior trends and platform-specific performance indicators to improve creative strategy. Participated in weekly performance reviews supporting a test-and-learn cycle to refine messaging using analytics and feedback.

Digital Marketing Consultant at TechNordia

August 1, 2024 - August 1, 2025

Research search demand and optimize SEO strategy, content planning, and paid campaigns, increasing organic traffic by 25% during the engagement. Analyze customer and campaign data using GA4, SQL extraction, and visualization tools to identify audience patterns, improve targeting, and reduce wasted spend. Support customer segmentation and audience development by translating behavioral data into campaign groups with the analytics and marketing teams.

Digital Marketing & Communications Consultant at ZN-Consulting

February 1, 2023 - August 1, 2024

Manage integrated paid and organic social campaigns, increasing audience engagement by 20% within two months through channel and content optimization. Prepare recurring campaign-performance and ROI reports using HubSpot, Google Sheets, and Tableau to support client decision-making. Develop data-informed communications and content approaches to improve audience relevance, strengthen client relationships, and enhance campaign efficiency.

Assistant Marketing Executive at Model Construction Company

September 1, 2022 - August 22, 2025

Executed 5 campaign rollouts to support local market expansion, resulting in a 40% increase in digital leads and 30% growth in brand awareness. Organized feedback sessions during promotional events attended by 500+ people, collecting data to inform future product planning. Monitored competitor product launches, user offers, and pricing models for strategic internal use.