I am a versatile marketing strategist with over 10 years of experience working in fast-paced startup and creative environments. I have a proven track record of developing full-funnel campaigns, managing significant paid media budgets, building strong brand identities, and growing social engagement using storytelling, data-driven insights, and a design-forward approach. I'm equally comfortable leading strategy and hands-on execution. Certified in graphic design with expertise in content creation, community engagement, and visual storytelling, I specialize in providing marketing strategy and visual content for small businesses and creatives. I have extensive experience managing social, email, community outreach campaigns, and being hands-on in creating training materials, video tutorials, and optimizing user experience to improve retention and engagement.

Lacey Winter

I am a versatile marketing strategist with over 10 years of experience working in fast-paced startup and creative environments. I have a proven track record of developing full-funnel campaigns, managing significant paid media budgets, building strong brand identities, and growing social engagement using storytelling, data-driven insights, and a design-forward approach. I'm equally comfortable leading strategy and hands-on execution. Certified in graphic design with expertise in content creation, community engagement, and visual storytelling, I specialize in providing marketing strategy and visual content for small businesses and creatives. I have extensive experience managing social, email, community outreach campaigns, and being hands-on in creating training materials, video tutorials, and optimizing user experience to improve retention and engagement.

Available to hire

I am a versatile marketing strategist with over 10 years of experience working in fast-paced startup and creative environments. I have a proven track record of developing full-funnel campaigns, managing significant paid media budgets, building strong brand identities, and growing social engagement using storytelling, data-driven insights, and a design-forward approach. I’m equally comfortable leading strategy and hands-on execution.

Certified in graphic design with expertise in content creation, community engagement, and visual storytelling, I specialize in providing marketing strategy and visual content for small businesses and creatives. I have extensive experience managing social, email, community outreach campaigns, and being hands-on in creating training materials, video tutorials, and optimizing user experience to improve retention and engagement.

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Work Experience

Freelance Marketing Strategist & Photographer at Independent Consultant
January 1, 2023 - Present
Provide marketing strategy and visual content for small businesses and creatives with a focus on organic growth and audience engagement. Photograph rescue animals and lifestyle sessions; edit and optimize for use across web, social, and print. Consult on branding, storytelling, and platform optimization for creators and startups. Manage social, email, and community outreach campaigns to increase user engagement. Create training materials, video walkthroughs, and help center content to support user onboarding. Partner with design and engineering teams to revamp help desk experience and improve retention. Analyze competitive landscape and user data using Google Analytics. Develop content and growth strategy for emerging brands and independent creators on TikTok. Manage TikTok Ad Manager campaigns with $50K+ monthly spend, optimizing for conversions. Write and direct video content, building brand voice and engagement across campaigns. Lead creative timelines and ensure cross-functional de
Community Engagement & Product Marketing Manager at Tangle
September 1, 2023 - August 22, 2025
Managed community engagement and product marketing initiatives to strengthen user connections and support growth.
Digital Brand & Content Strategist at Push Tok
January 1, 2023 - August 22, 2025
Developed and implemented marketing strategy and visual content emphasizing organic growth and audience engagement for small businesses and creatives. Managed social, email, and community outreach campaigns. Created onboarding content and video tutorials to reduce user churn by 20%. Rebranded a SaaS startup’s social presence and email strategy, increasing demo signups by 35%. Produced a TikTok campaign for an indie artist resulting in over 2 million views and 10K+ new followers. Mapped user journey with detailed approaches to improve user experience. Managed TikTok Ads Manager campaigns with monthly spend exceeding $50K, optimizing for conversions. Wrote and directed brand video content enhancing brand voice and engagement.
Product Marketing & Communications Roles at AYTM (Ask Your Target Market)
January 1, 2021 - August 22, 2025
Launched and managed SEO blog, PR efforts, and social strategy to increase brand visibility. Authored blogs, one-sheets, and competitive research reports for sales enablement. Supported product launches with new messaging, landing pages, and subscription plans. Conducted account-based marketing campaigns and survey analysis to guide marketing strategy.

Education

Bachelor's Degree at University of Central Florida
January 11, 2030 - August 22, 2025
Graphic Design Certificate at Parsons
January 11, 2030 - August 22, 2025

Qualifications

Graphic Design Certificate
January 11, 2030 - August 22, 2025

Industry Experience

Media & Entertainment, Software & Internet, Non-Profit Organization, Professional Services, Consumer Goods