I am a Senior UX/UI Designer with over 8 years of experience leading end-to-end design projects in FinTech, marketing, and engineering industries. I specialize in user-centered solutions—from research and wireframing to prototyping and testing—driving measurable improvements in usability and conversion. Passionate about transforming complex problems into intuitive, impactful experiences, I have led teams and modernized brand identities while delivering streamlined and user-friendly digital platforms. Throughout my career, I have collaborated closely with developers, marketing teams, and stakeholders to ensure seamless communication and design implementation. My experience spans consultancy roles, co-founding startups, and leading design at innovative companies in Tunisia, France, Germany, and Belgium. Fluent in French and English, I am committed to delivering high-quality, scalable designs that enhance user satisfaction and business outcomes.…

Kouthair KEBAILI

I am a Senior UX/UI Designer with over 8 years of experience leading end-to-end design projects in FinTech, marketing, and engineering industries. I specialize in user-centered solutions—from research and wireframing to prototyping and testing—driving measurable improvements in usability and conversion. Passionate about transforming complex problems into intuitive, impactful experiences, I have led teams and modernized brand identities while delivering streamlined and user-friendly digital platforms. Throughout my career, I have collaborated closely with developers, marketing teams, and stakeholders to ensure seamless communication and design implementation. My experience spans consultancy roles, co-founding startups, and leading design at innovative companies in Tunisia, France, Germany, and Belgium. Fluent in French and English, I am committed to delivering high-quality, scalable designs that enhance user satisfaction and business outcomes.…

Available to hire

I am a Senior UX/UI Designer with over 8 years of experience leading end-to-end design projects in FinTech, marketing, and engineering industries. I specialize in user-centered solutions—from research and wireframing to prototyping and testing—driving measurable improvements in usability and conversion. Passionate about transforming complex problems into intuitive, impactful experiences, I have led teams and modernized brand identities while delivering streamlined and user-friendly digital platforms.

Throughout my career, I have collaborated closely with developers, marketing teams, and stakeholders to ensure seamless communication and design implementation. My experience spans consultancy roles, co-founding startups, and leading design at innovative companies in Tunisia, France, Germany, and Belgium. Fluent in French and English, I am committed to delivering high-quality, scalable designs that enhance user satisfaction and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Arabic
Fluent

Work Experience

UI/UX Design Consultant at INAIA GmbH
December 31, 2023 - August 22, 2025
Contract external consultant for SUKU UK GmbH platform, conducted user research to define needs, designed and implemented scalable design systems using Figma and Sketch creating 50+ high-fidelity prototypes. Delivered pixel-perfect UI designs including 20+ custom icons, ensuring brand consistency and enhancing overall platform aesthetics. Conducted usability testing sessions with 10+ users, gathering feedback to refine designs and improve user engagement. Collaborated closely with developers and stakeholders using tools like Asana, Slack, and Figma to ensure seamless communication and alignment during design process. Designed intuitive and user-friendly help desk interfaces improving usability and reducing support requests. Created a set of 20+ custom icons for platform consistency and appeal. Worked closely with QA to test and refine UI elements ensuring smooth integration and reducing post-launch issues.
QC Engineer (UX Approach) at EVS Broadcast Equipment
December 31, 2022 - August 22, 2025
Designed and implemented QA workflows incorporating user journey validation ensuring technical testing aligned with real-world UX scenarios. Executed manual, regression, and build acceptance tests focusing on user flow disruptions reducing post-release usability issues. Created detailed test plans and reports highlighting UX pain points such as UI inconsistencies and workflow friction enabling actionable improvements for developers and designers.
Co-founder & Chief Design Officer at ENEXSE
January 1, 2022 - Present
Founded and scaled ENEXSE’s Tunisian subsidiary as its design and technology leader, onboarding 10+ engineers and modernizing brand identity to unify visual presence. Led brand and digital leadership by rebranding ENEXSE’s identity and elevating communication quality through collaboration with marketing and commercial teams to strengthen market positioning. Designed and tested an internal ERP system to streamline recruitment processes, reducing hiring delays and improving team scalability. Conducted UI/UX design candidate interviews to ensure alignment with client expectations and build high-performing design teams. Launched Talents Pulse from concept to market, owning branding, web design, and UX to establish its digital presence.
Co-founder & Chief Design Officer at Prüfen (FinTech Startup)
December 31, 2021 - August 22, 2025
Owned design and pioneered a fraud detection platform aimed at building transactional trust in FinTech by reducing payment risks with a UX-first approach to reliability testing. Architected the platform’s user-centric fraud detection flows balancing security needs with seamless user experience to foster stakeholder confidence. Navigated complex Tunisian financial laws adapting product design and functionality to compliance demands until market barriers halted operations. Awarded WIKI Startup Nest’s top cohort spot for innovative problem-solving in FinTech trust gaps.
Chief Design Officer at Wizzlabs SARL
December 31, 2020 - August 22, 2025
Led the design team overseeing all UI/UX design projects ensuring alignment with business goals and user needs. Spearheaded the rebranding of Wizzlabs and Wemonetize, creating a cohesive visual identity that strengthened market presence and brand recognition. Designed comprehensive dashboards for Wizzlabs and clients to improve data visualization and user interaction. Created the official website for Club Africa and the CA Coin donation platform with a focus on usability and visual appeal. Led the UI/UX design of Wow Effects (iOS app), delivering an intuitive and engaging mobile interface. Directed UI/UX design of E7mi, a Covid-19 contact tracing platform contributing to public health efforts during the pandemic. Delivered high-quality user interfaces for various Wizzlabs clients enhancing user engagement. Created wireframes and high-fidelity prototypes using Figma and Adobe XD facilitating efficient design iterations and stakeholder feedback. Collaborated closely with developers and s

Education

Bachelor Computer Science at Higher Institute of Technological Studies - Sfax
January 1, 2014 - December 1, 2017

Qualifications

Certified AIDA 2 Freediving
January 11, 2030 - August 22, 2025

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Healthcare