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Hi, I'm Syeda Sana Ahmad — a Product & Business Development Manager with a background in content strategy, UX research, and digital marketing. I enjoy translating user insights into practical solutions that drive engagement and growth across platforms. I'm naturally curious and highly collaborative, thriving in cross-functional teams, loving meeting new people, and never saying no to a good food recommendation. I'm especially motivated by projects that blend creativity with analytics to deliver real value to users. I founded MunichKids during parental leave to challenge myself and share learnings.…Hi, I'm Syeda Sana Ahmad — a Product & Business Development Manager with a background in content strategy, UX research, and digital marketing. I enjoy translating user insights into practical solutions that drive engagement and growth across platforms. I'm naturally curious and highly collaborative, thriving in cross-functional teams, loving meeting new people, and never saying no to a good food recommendation. I'm especially motivated by projects that blend creativity with analytics to deliver real value to users. I founded MunichKids during parental leave to challenge myself and share learnings.

Syeda Sana Ahmad

UX Designer, Content Creator, Social Media Manager, +3

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Hi, I'm Syeda Sana Ahmad — a Product & Business Development Manager with a background in content strategy, UX research, and digital marketing. I enjoy translating user insights into practical solutions that drive engagement and growth across platforms. I'm naturally curious and highly collaborative, thriving in cross-functional teams, loving meeting new people, and never saying no to a good food recommendation. I'm especially motivated by projects that blend creativity with analytics to deliver real value to users. I founded MunichKids during parental leave to challenge myself and share learnings.…Hi, I'm Syeda Sana Ahmad — a Product & Business Development Manager with a background in content strategy, UX research, and digital marketing. I enjoy translating user insights into practical solutions that drive engagement and growth across platforms. I'm naturally curious and highly collaborative, thriving in cross-functional teams, loving meeting new people, and never saying no to a good food recommendation. I'm especially motivated by projects that blend creativity with analytics to deliver real value to users. I founded MunichKids during parental leave to challenge myself and share learnings.

Available to hire

Hi, I’m Syeda Sana Ahmad — a Product & Business Development Manager with a background in content strategy, UX research, and digital marketing. I enjoy translating user insights into practical solutions that drive engagement and growth across platforms.

I’m naturally curious and highly collaborative, thriving in cross-functional teams, loving meeting new people, and never saying no to a good food recommendation. I’m especially motivated by projects that blend creativity with analytics to deliver real value to users. I founded MunichKids during parental leave to challenge myself and share learnings.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Advanced

German

Advanced

Work Experience

Product & Business Development Manager at Digital Smiles GmbH

April 1, 2025 - April 1, 2025

Grew and optimized 4+ YouTube channels by leveraging audience insights, A/B experiments, and retention analytics, contributing to the success of IPs like Ping and Roar (100M+ views). Increased click-through rates by 40% and introduced YouTube Live to boost watch time by 20%. Managed paid YouTube ad campaigns and utilized platform-specific tools such as TubeBuddy, Gyre, ClickUp, Excel, and Notion for content performance tracking. Developed monthly performance reports and created best-practice playbooks for scriptwriters and production teams, ensuring content aligned with user trends and research-backed strategies.

Founder & CEO at Munich Kids

September 1, 2023 - November 25, 2025

Founded and scaled a parenting blog and Instagram channel, reaching 400K+ monthly impressions on Instagram and 4K+ monthly views on WordPress, while expanding to Pinterest, TikTok, and YouTube Shorts. Produced UGC content for brands such as Hard Rock Cafe, Residenz Theater, and FoodPanda, strengthening brand storytelling through 100+ published articles and posts. Self-taught and mastered Canva, CapCut, and WordPress to design engaging static visuals and videos. Built a multi-platform content strategy focused on audience engagement and growth through diversified formats and platform-specific optimizations. SEO-driven content optimization to improve Google rankings.

Customer Experience & Marketing Manager at combyne GmbH

November 1, 2023 - November 1, 2023

Established and led the UX Research department, implementing 1:1 user interviews and A/B testing to align product features with user needs. Developed and executed marketing notification strategies, resulting in a 5% uplift in user retention across multiple communication channels. Managed customer support systems and community engagement, fostering a Discord community of over 1 million monthly active users. Transformed user feedback into actionable insights, driving improvements in product development and marketing communication strategies through cross-team collaboration.

Product & Business Development Manager at Digital Smiles GmbH

February 1, 2024 - April 30, 2025

Established and led the UX Research department, implementing 1:1 user interviews and A/B testing to align product features with user needs. Developed and executed marketing notification strategies, resulting in a 5% uplift in user retention rates across multiple communication channels. Managed customer support systems and community engagement, fostering a Discord community of over 1 million monthly active users. Transformed user feedback into actionable insights, driving improvements in product development and marketing communication strategies through collaborative cross-team efforts.

Customer Experience & Marketing Manager at combyne GmbH

October 1, 2019 - November 30, 2023

Established and led the UX Research department, implementing 1:1 user interviews and A/B testing to align product features with user needs. Developed and executed marketing notification strategies, resulting in a 5% uplift in user retention rates across multiple communication channels. Managed customer support systems and community engagement, fostering a Discord community of over 1 million monthly active users. Transformed user feedback into actionable insights, driving improvements in product development and marketing communication strategies through collaborative cross-team efforts.