Syeda Sana Ahmad

Grew and optimized 4+ YouTube channels by leveraging audience insights, A/B experiments, and retention analytics, contributing to the success of IPs like Ping and Roar (100M+ views). Increased click-through rates by 40% and introduced YouTube Live to boost watch time by 20%. Managed paid YouTube ad campaigns and utilized platform-specific tools such as TubeBuddy, Gyre, ClickUp, Excel, and Notion for content performance tracking. Developed monthly performance reports and created best-practice playbooks for scriptwriters and production teams, ensuring content aligned with user trends and research-backed strategies.

Established and led the UX Research department, implementing 1:1 user interviews and A/B testing to align product features with user needs. Developed and executed marketing notification strategies, resulting in a 5% uplift in user retention rates across multiple communication channels. Managed customer support systems and community engagement, fostering a Discord community of over 1 million monthly active users. Transformed user feedback into actionable insights, driving improvements in product development and marketing communication strategies through collaborative cross-team efforts.

Established and led the UX Research department, implementing 1:1 user interviews and A/B testing to align product features with user needs. Developed and executed marketing notification strategies, resulting in a 5% uplift in user retention across multiple communication channels. Managed customer support systems and community engagement, fostering a Discord community of over 1 million monthly active users. Transformed user feedback into actionable insights, driving improvements in product development and marketing communication strategies through cross-team collaboration.