Avneet Singh Virdi
I am a quick-learning frontend engineer passionate about building scalable, user-focused web products.
About
I am a quick-learning frontend engineer passionate about building scalable, user-focused web products. I thrive in fast-moving teams, value clear communication, and am obsessed with delivering the best customer experience possible. My experience spans developing responsive, accessible web pages, optimizing conversion rates through A/B testing, and collaborating in agile environments using modern technologies and tools.
With a strong foundation in HTML5, CSS3, JavaScript, and React, I have successfully driven projects involving mobile-first design, analytics integration, and real-time updates. I continuously seek to improve digital experiences and drive measurable results for users and stakeholders alike.
- 4 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Professional Services
- Manufacturing
Work experience
Developed and optimized responsive and accessible web pages using HTML5, CSS3, JavaScript, and React for high-traffic internal platforms. Implemented mobile-first UIs that meet AODA/WCAG standards and tested for cross-browser consistency. Designed A/B test variations in partnership with marketing to optimize conversion rates. Integrated Google Analytics for user insights and monitored website performance through core web vitals. Collaborated within agile pods alongside design, product, and QA teams to rapidly deliver features. Maintained thorough documentation and used Git, Bitbucket, Jira, and Confluence for version control and workflow tracking.
Developed and launched over 200 A/B tests for client websites at a leading Conversion Rate Optimization agency. Worked closely with marketing strategists, designers, and analysts to design, implement, and analyze split tests aimed at improving conversions and user engagement. Used modern JavaScript, React, HTML, and CSS to build rapid-test variants and interactive UI components. Leveraged platforms such as Google Optimize, VWO, and Optimizely along with analytics tools to monitor experiment performance and identify successful variants. Created clear reports interpreting test results and contributed insights to enhance clients' ROI and digital strategy. Streamlined development, documentation, and iteration processes to maintain a high throughput of CRO initiatives.
Designed and maintained client websites utilizing modern HTML, CSS, and JavaScript technologies. Contributed to marketing-driven campaigns and performed basic CMS integrations.
Education
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