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I am an accomplished Product Designer with over 15 years of experience creating user-centered experiences for SaaS platforms, consumer-facing digital products, and mobile applications. I lead teams, conduct user research, translate insights into design solutions, and establish design direction during planning phases. My hands-on approach to design details helps implement strategies to increase usability, accessibility, and business impact in remote collaborative environments. I excel at building effective relationships with developers and stakeholders while working autonomously to develop unified product experiences and design systems. I am also focused on accessibility principles to create inclusive digital products serving diverse user needs.…I am an accomplished Product Designer with over 15 years of experience creating user-centered experiences for SaaS platforms, consumer-facing digital products, and mobile applications. I lead teams, conduct user research, translate insights into design solutions, and establish design direction during planning phases. My hands-on approach to design details helps implement strategies to increase usability, accessibility, and business impact in remote collaborative environments. I excel at building effective relationships with developers and stakeholders while working autonomously to develop unified product experiences and design systems. I am also focused on accessibility principles to create inclusive digital products serving diverse user needs.

Steve Williams

Product Designer, UX Designer, UI Designer, +2

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I am an accomplished Product Designer with over 15 years of experience creating user-centered experiences for SaaS platforms, consumer-facing digital products, and mobile applications. I lead teams, conduct user research, translate insights into design solutions, and establish design direction during planning phases. My hands-on approach to design details helps implement strategies to increase usability, accessibility, and business impact in remote collaborative environments. I excel at building effective relationships with developers and stakeholders while working autonomously to develop unified product experiences and design systems. I am also focused on accessibility principles to create inclusive digital products serving diverse user needs.…I am an accomplished Product Designer with over 15 years of experience creating user-centered experiences for SaaS platforms, consumer-facing digital products, and mobile applications. I lead teams, conduct user research, translate insights into design solutions, and establish design direction during planning phases. My hands-on approach to design details helps implement strategies to increase usability, accessibility, and business impact in remote collaborative environments. I excel at building effective relationships with developers and stakeholders while working autonomously to develop unified product experiences and design systems. I am also focused on accessibility principles to create inclusive digital products serving diverse user needs.

Available to hire

I am an accomplished Product Designer with over 15 years of experience creating user-centered experiences for SaaS platforms, consumer-facing digital products, and mobile applications. I lead teams, conduct user research, translate insights into design solutions, and establish design direction during planning phases. My hands-on approach to design details helps implement strategies to increase usability, accessibility, and business impact in remote collaborative environments. I excel at building effective relationships with developers and stakeholders while working autonomously to develop unified product experiences and design systems. I am also focused on accessibility principles to create inclusive digital products serving diverse user needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Principal Interaction Designer at Vericast acquired by RR Donnelley

February 1, 2025 - August 23, 2025

Created and communicated product strategy and vision to unify B2B enterprise tools into a B2C client-facing self-serve demand-side platform. Led interaction design team to develop standards for consistent patterns and unified experience, preserving expert features for internal staff. Partnered with visual designers and developers to implement a new design system, boosting front-end developers’ productivity by 75%. Collaborated to accelerate AI-driven natural language processing targeting feature deployment.

Senior Interaction Designer at Vericast

November 1, 2023 - August 23, 2025

Used quantitative data and qualitative user research feedback to advance B2B enterprise demand-side platform systems. Designed features increasing operations staff efficiency by 20%. Developed ad targeting features in cross-functional teams to adapt to industry shifts. Led comprehensive redesigns resulting in 51% error rate reduction, satisfaction and usability score increases, and 60% more serviced campaigns from 2022 to 2024.

Product Manager at Valassis Digital rebranded to Vericast

November 1, 2020 - August 23, 2025

Coordinated engineering, sales, and marketing departments for the B2C Key Ring Application. Trained and managed sales team generating $1 million in yearly sales. Integrated multiple ad platforms into the mobile banner waterfall, increasing revenue by $500K annually.

Senior Interactive Designer & Developer at Valassis Digital

December 1, 2017 - August 23, 2025

Refreshed the B2C RedPlum.com digital coupon experience by redesigning and redeveloping the site with new sections and content integrations. Trained staff on CMS and administrative tools. Led design and launch of the RedPlum.com Landing Page product, generating over $1 million in annual incremental sales.

Web Developer at Crain’s Detroit Business (Crain Communications Inc)

March 1, 2012 - August 23, 2025

Transformed the publication’s online presence with modern UI and UX for the website, newsletters, and landing pages. Redesigned and developed the responsive website and retooled the content management system, training staff on new functionality.

Circulation Creative Manager at Crain Communications Inc

January 1, 2010 - August 23, 2025

Served as primary resource for circulation marketing across 30+ publications and websites. Designed and developed print ads, online content, and email campaigns. Collaborated with external vendors and supported internal circulation systems to enhance operational efficiency.