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I am a Product Designer with extensive experience managing end-to-end design processes for complex digital ecosystems. I specialize in creating scalable design solutions that balance business goals with user needs. From discovery to delivery, I drive the full design process focusing on clarity, consistency, and usability. I have led UX strategy, influenced product direction with a user-centered mindset, and collaborated closely with cross-functional teams to align on product vision and strategy. Over the years, I have worked in diverse industries including fashion, e-commerce, and technology, designing platforms, digital experiences, and interactive solutions that drive customer engagement and business growth. I am passionate about education and professional development, having founded a design school, authored educational content and books, and continuously enhancing my expertise through conferences and workshops.…I am a Product Designer with extensive experience managing end-to-end design processes for complex digital ecosystems. I specialize in creating scalable design solutions that balance business goals with user needs. From discovery to delivery, I drive the full design process focusing on clarity, consistency, and usability. I have led UX strategy, influenced product direction with a user-centered mindset, and collaborated closely with cross-functional teams to align on product vision and strategy. Over the years, I have worked in diverse industries including fashion, e-commerce, and technology, designing platforms, digital experiences, and interactive solutions that drive customer engagement and business growth. I am passionate about education and professional development, having founded a design school, authored educational content and books, and continuously enhancing my expertise through conferences and workshops.

Elena Astakhova Sr.

Product Designer, UX Designer, Creative Director, +2

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I am a Product Designer with extensive experience managing end-to-end design processes for complex digital ecosystems. I specialize in creating scalable design solutions that balance business goals with user needs. From discovery to delivery, I drive the full design process focusing on clarity, consistency, and usability. I have led UX strategy, influenced product direction with a user-centered mindset, and collaborated closely with cross-functional teams to align on product vision and strategy. Over the years, I have worked in diverse industries including fashion, e-commerce, and technology, designing platforms, digital experiences, and interactive solutions that drive customer engagement and business growth. I am passionate about education and professional development, having founded a design school, authored educational content and books, and continuously enhancing my expertise through conferences and workshops.…I am a Product Designer with extensive experience managing end-to-end design processes for complex digital ecosystems. I specialize in creating scalable design solutions that balance business goals with user needs. From discovery to delivery, I drive the full design process focusing on clarity, consistency, and usability. I have led UX strategy, influenced product direction with a user-centered mindset, and collaborated closely with cross-functional teams to align on product vision and strategy. Over the years, I have worked in diverse industries including fashion, e-commerce, and technology, designing platforms, digital experiences, and interactive solutions that drive customer engagement and business growth. I am passionate about education and professional development, having founded a design school, authored educational content and books, and continuously enhancing my expertise through conferences and workshops.

Available to hire

I am a Product Designer with extensive experience managing end-to-end design processes for complex digital ecosystems. I specialize in creating scalable design solutions that balance business goals with user needs. From discovery to delivery, I drive the full design process focusing on clarity, consistency, and usability. I have led UX strategy, influenced product direction with a user-centered mindset, and collaborated closely with cross-functional teams to align on product vision and strategy.

Over the years, I have worked in diverse industries including fashion, e-commerce, and technology, designing platforms, digital experiences, and interactive solutions that drive customer engagement and business growth. I am passionate about education and professional development, having founded a design school, authored educational content and books, and continuously enhancing my expertise through conferences and workshops.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Ao Frio

March 1, 2025 - Present

Manage the end-to-end product and UX design process from initial concept and ideation through final execution for digital products such as websites, apps, and software platforms. Lead UX strategy and design thinking activities to impact customer and business goals. Influence product direction with strong storytelling and a user-centered mindset. Analyze feedback and data to iterate and improve product designs. Work closely with cross-functional teams including product managers, developers, marketers, and other stakeholders to align on product vision and strategy. Oversee the hand-off of designs to engineers and support the implementation process. Prepare detailed design specifications and documentation for development teams. Monitor product performance post-launch and iterate as needed.

UX Designer at Qrious (Spark business group)

January 1, 2024 - August 23, 2025

Designed and developed an interactive map for the Spark IoT platform, incorporating features that boosted adoption rates by 8%, decreased churn rate by 35%, and increased CSAT score by 30%. Redesigned landing pages into a responsive design that resulted in a 35% increase in web conversion rates and a 30% increase in mobile conversion. Executed a strategic UX plan to scale the product for enterprise-level clients by introducing high-demand, user-centered, and value-driven features. Designed an AI-driven voice creator for veterinarians that helped streamline operations. Organized and coordinated internal social design talks to connect product teams with UX design.

Freelance Product Designer

August 1, 2022 - August 23, 2025

Worked across diverse industries including fashion brands, e-commerce with Shopify, and individual app development projects. Designed and delivered captivating digital experiences for high-profile fashion events including fashion shows and promotional campaigns, elevating brand visibility and customer engagement for luxury brands such as Dior, Chanel, Zara, H&M, Ralph Lauren, and Lalique. Designed an end-to-end platform for online courses encompassing user-friendly interfaces for course creation, seamless enrollment processes, and engaging learning experiences to enhance user satisfaction and retention. Designed and integrated advanced features for the Atelier CRM platform.

Founder of design school, art tutor, and author at Art Immersion

August 1, 2019 - August 23, 2025

Organised practical educational courses for fashion and interior designers, created educational content while supervising a team of instructors and engaging in professional development. Conducted practical workshops and demonstrations showcasing industry-relevant illustration methods and trends. Created various educational content including YouTube videos, books, workbooks, and social media content. Supervised and mentored a team of instructors, ensuring consistency in teaching standards and fostering a culture of continuous improvement. Engaged in professional development activities such as attending conferences and workshops to enhance personal expertise and stay current with best practices in fashion illustration education. Recorded 140 video tutorials for online courses and published 3 “How to Draw” books with 30,000 copies sold.