Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dynamic and results-driven sports marketing and development professional with a blended athletics and marketing background. I bring extensive experience in professional sports and collegiate athletics departments, developing and executing high-impact marketing strategies. My skills span graphic design, web development, and video production, supported by strong interpersonal and communication abilities and a passion for sports and media metrics. Throughout my career, I've managed and grown social media channels, creating engaging content that significantly increased follower counts and engagement rates. I excel at cross-functional team collaboration, deadline management, and mentoring, always aiming to strengthen brand storytelling and athlete promotion through data-driven campaigns and community engagement initiatives.…I am a dynamic and results-driven sports marketing and development professional with a blended athletics and marketing background. I bring extensive experience in professional sports and collegiate athletics departments, developing and executing high-impact marketing strategies. My skills span graphic design, web development, and video production, supported by strong interpersonal and communication abilities and a passion for sports and media metrics. Throughout my career, I've managed and grown social media channels, creating engaging content that significantly increased follower counts and engagement rates. I excel at cross-functional team collaboration, deadline management, and mentoring, always aiming to strengthen brand storytelling and athlete promotion through data-driven campaigns and community engagement initiatives.

Michael K. Song

Graphic Designer, Social Media Manager, Video Editor, +2





I am a dynamic and results-driven sports marketing and development professional with a blended athletics and marketing background. I bring extensive experience in professional sports and collegiate athletics departments, developing and executing high-impact marketing strategies. My skills span graphic design, web development, and video production, supported by strong interpersonal and communication abilities and a passion for sports and media metrics. Throughout my career, I've managed and grown social media channels, creating engaging content that significantly increased follower counts and engagement rates. I excel at cross-functional team collaboration, deadline management, and mentoring, always aiming to strengthen brand storytelling and athlete promotion through data-driven campaigns and community engagement initiatives.…I am a dynamic and results-driven sports marketing and development professional with a blended athletics and marketing background. I bring extensive experience in professional sports and collegiate athletics departments, developing and executing high-impact marketing strategies. My skills span graphic design, web development, and video production, supported by strong interpersonal and communication abilities and a passion for sports and media metrics. Throughout my career, I've managed and grown social media channels, creating engaging content that significantly increased follower counts and engagement rates. I excel at cross-functional team collaboration, deadline management, and mentoring, always aiming to strengthen brand storytelling and athlete promotion through data-driven campaigns and community engagement initiatives.

Available to hire

I am a dynamic and results-driven sports marketing and development professional with a blended athletics and marketing background. I bring extensive experience in professional sports and collegiate athletics departments, developing and executing high-impact marketing strategies. My skills span graphic design, web development, and video production, supported by strong interpersonal and communication abilities and a passion for sports and media metrics.

Throughout my career, I’ve managed and grown social media channels, creating engaging content that significantly increased follower counts and engagement rates. I excel at cross-functional team collaboration, deadline management, and mentoring, always aiming to strengthen brand storytelling and athlete promotion through data-driven campaigns and community engagement initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Sports Marketing at University of Illinois Men's Lacrosse

January 31, 2025 - August 23, 2025

Managed social media channels, created graphics, and oversaw video production, resulting in increased recruiting inquiries from under 20 to over 50 and boosted average daily engagement from approximately 1,500 to 4,000. Led coordination of game day broadcasts with staff and camera crew.

Athletics Social Media Manager at Westcliff University Athletics

May 31, 2024 - August 23, 2025

Managed social media channels and created engaging content that boosted followers from a few hundred to over 2,000 and increased average video engagement from tens to thousands. Achieved a viral clip with over 500,000 views. Designed promotional materials including brochures, flyers, and email campaigns while maintaining brand consistency. Developed guidelines and training for athlete social media management and growth. Monitored analytics for the team and individual athletes and developed collaborative campaign strategies and audience expansion. Organized team events and community service projects as PR initiatives. Worked with international athletes, leveraging global communities on social media.

Account Manager at Edge Marketing Group / MindlinQ, Inc.

August 31, 2015 - August 23, 2025

Led multimedia designers, videographers, and content creators to deliver high-quality visual and written content on time and within budget. Tracked and analyzed campaign performance using tools like Google Analytics, social media insights, and CRM platforms to refine strategies and improve outcomes. Managed content calendars and ensured timely delivery of multimedia assets, adapting strategies to meet changing priorities. Served clients including Olympic gold medalists, lacrosse associations, and various brands.