I am a creative and strategic UX designer with over 7 years of experience leading end-to-end product design for web, mobile, and SaaS platforms. As a Google-certified UX professional, I specialize in translating complex data-driven concepts into intuitive, human-centered interfaces and have a passion for designing AI-powered systems and accessible products. I thrive in fast-paced environments, collaborating across functions to align user needs with business goals and deliver scalable, impactful design solutions. Experienced in working with global clients and diverse industry sectors, I bring strong expertise in usability testing, design systems, and front-end collaboration.

Jerina J

I am a creative and strategic UX designer with over 7 years of experience leading end-to-end product design for web, mobile, and SaaS platforms. As a Google-certified UX professional, I specialize in translating complex data-driven concepts into intuitive, human-centered interfaces and have a passion for designing AI-powered systems and accessible products. I thrive in fast-paced environments, collaborating across functions to align user needs with business goals and deliver scalable, impactful design solutions. Experienced in working with global clients and diverse industry sectors, I bring strong expertise in usability testing, design systems, and front-end collaboration.

Available to hire

I am a creative and strategic UX designer with over 7 years of experience leading end-to-end product design for web, mobile, and SaaS platforms. As a Google-certified UX professional, I specialize in translating complex data-driven concepts into intuitive, human-centered interfaces and have a passion for designing AI-powered systems and accessible products.

I thrive in fast-paced environments, collaborating across functions to align user needs with business goals and deliver scalable, impactful design solutions. Experienced in working with global clients and diverse industry sectors, I bring strong expertise in usability testing, design systems, and front-end collaboration.

See more

Experience Level

Work Experience

Freelance Senior Web & UX Designer
January 1, 2017 - Present
Designed 4 responsive websites and more than 6 full UI/UX projects across SaaS, e-commerce, and data-driven products. Delivered end-to-end design involving research, wireframes, prototypes, usability testing, and developer-ready assets. Collaborated with global clients to create visually consistent and user-centered solutions.
UI/Visual Designer – Gov Tech (Singapore) | NDA Project: VICA at Gov Tech, Singapore
January 1, 2020 - Present
Designed over 62 high-fidelity screens for a national AI-powered chatbot deployed across ministries. Ensured WCAG accessibility and scalability for inclusive citizen access. Collaborated with cross-functional teams under pandemic timelines, contributing to a successful nationwide rollout.
UX Designer – Visitor Management System (Singapore Seaport) at Singapore Seaport
January 1, 2023 - Present
Led user interviews and development of personas for port staff to uncover workflow pain points. Created a scalable design system and responsive dashboards in FIGMA for staff and admin roles. Secured stakeholder approval on the first iteration, reducing operational friction.
UX Redesign – SG e-Bazaar (E-Commerce Mobile App)
January 1, 2025 - August 23, 2025
Led a full redesign of a mobile e-commerce app to improve UX and accessibility standards. Enhanced key user flows including home, category, and checkout with measurable usability improvements. Produced before and after comparisons to demonstrate strategic UX enhancements.

Education

Add your educational history here.

Qualifications

Bachelor’s Degree
January 1, 2001 - August 23, 2025
Google UX Design Professional Certificate
January 1, 2025 - August 23, 2025
Google Project Management Professional Certificate
January 1, 2025 - August 23, 2025

Industry Experience

Government, Retail, Software & Internet, Transportation & Logistics, Professional Services