Available to hire
I am a creative strategist and brand leader with 15+ years of experience shaping brands across corporate, SaaS, FMCG, and retail sectors. I deliver intelligent, research-led, strategically grounded creative solutions, ensuring every brief is tailored, meaningful, and on brief—from concept through to execution.
My multi-disciplinary expertise spans branding, UI/UX, campaign development, video production, design management, and stakeholder engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Brand Designer at Pixeld
January 1, 2025 - PresentLed branding and guideline development to ensure consistency across digital and print channels. Designed interactive website prototypes in Figma to improve user flow and visual coherence. Mentored a junior designer, fostering creative growth and team capacity. Developed digital and print campaigns to boost client brand visibility.
Contract Senior Brand Designer at Origin Energy
December 31, 2024 - August 23, 2025Delivered cross-channel creative solutions across acquisition, brand development, employee engagement, and stakeholder relations. Designed key branded assets including exhibition displays, social media, EDMs, and UI components. Collaborated across internal teams and external agencies to ensure cohesive creative execution.
Senior Designer / Creative Director at Inspectorio (SaaS)
December 31, 2024 - August 23, 2025Led global brand direction, managing a full rebrand across all touchpoints. Introduced efficient remote workflows integrating Slack and Asana, reducing project delays. Facilitated brand workshops and stakeholder engagement to align creative vision. Directed redesigns of websites, presentation decks, social content, UI/UX, and more.
Senior Designer / Art Director at Freelance / Contract
December 31, 2022 - August 23, 2025Art directed a brand suite for the Beijing Winter Olympics. Delivered Mercer’s national TV and digital campaign. Led internal brand projects for Foxtel and ANZ. Directed and produced six short films for Deaf Children Australia. Designed and art directed Intersect, a national design industry magazine.
Senior Designer / Art Director at LiveTiles (SaaS)
December 31, 2020 - August 23, 2025Produced all branded content across APAC, EMEA, and North America. Created assets spanning web, OOH, social media, brand guidelines, EDMs, and UI/UX. Implemented brand strategy and collaborated globally with marketing teams.
Senior Designer / Art Director at AJF Partnership
December 31, 2018 - August 23, 2025Creative lead on the Vintage Cellars account, including a full rebrand. Directed campaigns and publication design for Cellar Press. Managed creative production, photoshoots, and stakeholder relations. Clients included BUPA, Brown Brothers, Holden, Officeworks, Target, and Coles.
Design Studio Manager at Manheim
December 31, 2015 - August 23, 2025Oversaw all branded communications for Australia and NZ. Managed a design team and external freelancers. Directed brand strategy implementation, signage systems, and marketing collateral.
Senior Brand Designer at Pixeld
January 1, 2025 - PresentLed branding and guideline development to ensure consistency across digital and print channels. Designed interactive website prototypes in Figma to improve user flow and visual coherence. Mentored a junior designer, fostering creative growth and team capacity. Developed digital and print campaigns to boost client brand visibility.
Contract Senior Brand Designer at Origin Energy
December 31, 2024 - August 23, 2025Delivered cross-channel creative solutions across acquisition, brand development, employee engagement, and stakeholder relations. Designed key branded assets including exhibition displays, social media, EDMs, and UI components. Collaborated across internal teams and external agencies to ensure cohesive creative execution.
Senior Designer / Creative Director at Inspectorio (SaaS)
December 31, 2024 - August 23, 2025Led global brand direction, managing a full rebrand across all touchpoints. Introduced efficient remote workflows integrating Slack and Asana, reducing project delays. Facilitated brand workshops and stakeholder engagement to align creative vision. Directed redesigns of websites, presentation decks, social content, UI/UX, and more.
Senior Designer / Art Director at Freelance / Contract
December 31, 2022 - August 23, 2025Art directed a brand suite for the Beijing Winter Olympics. Delivered Mercer’s national TV and digital campaign. Led internal brand projects for Foxtel and ANZ. Directed and produced six short films for Deaf Children Australia. Designed and art directed Intersect, a national design industry magazine.
Senior Designer / Art Director at LiveTiles (SaaS)
December 31, 2020 - August 23, 2025Produced all branded content across APAC, EMEA, and North America. Created assets spanning web, OOH, social media, brand guidelines, EDMs, and UI/UX. Implemented brand strategy and collaborated globally with marketing teams.
Senior Designer / Art Director at AJF Partnership
December 31, 2018 - August 23, 2025Creative lead on the Vintage Cellars account, including a full rebrand. Directed campaigns and publication design for Cellar Press. Managed creative production, photoshoots, and stakeholder relations. Clients included BUPA, Brown Brothers, Holden, Officeworks, Target, and Coles.
Design Studio Manager at Manheim
December 31, 2015 - August 23, 2025Oversaw all branded communications for Australia and New Zealand. Managed a design team and external freelancers. Directed brand strategy implementation, signage systems, and marketing collateral.
Senior Creative at Optimo
October 1, 2025 - PresentLead integrated marketing campaigns primarily for Priceline, delivering cohesive creative across digital, print, social, in-store, and promotional channels. Drive brand consistency and evolution across all campaign touchpoints. Leverage advanced AI tools to rapidly develop TV and digital storyboards and concept visuals. Partner closely with account teams and stakeholders to align creative output with strategy and commercial objectives.
Senior Brand Designer at Origin Energy
February 1, 2024 - June 1, 2025Led rollout of a company-wide brand refresh across multiple customer and internal touchpoints. Delivered cross-channel creative spanning acquisition, brand, exhibitions, social, EDMs, and UI components. Worked closely with internal teams and external partners to ensure a cohesive national rollout.
Creative Director / Studio Manager at Inspectorio
May 1, 2022 - December 1, 2023Led a global rebrand across all customer and internal brand touchpoints. Facilitated brand workshops to align leadership stakeholders and define creative direction. Directed redesign of website, presentations, social content, and UI/UX platforms. Implemented streamlined remote studio workflows using Slack and Asana to improve delivery efficiency.
Senior Designer / Art Director at Freelance / Contract (Various agencies)
January 1, 2020 - January 1, 2022Art directed multiple high-profile projects across Beijing Winter Olympics branding, Mercer national campaigns, Foxtel and ANZ internal brand initiatives, and Deaf Children Australia film productions; designed and art directed Intersect national design magazine.
Senior Designer / Art Director at AJF Partnership
January 1, 2015 - January 1, 2018Creative lead on the Vintage Cellars account, including delivery of a full brand refresh; directed integrated campaigns and publication design; managed creative production, photo shoots, and stakeholder relationships; worked with major national clients including Bupa, Brown Brothers, Holden, Officeworks, Target, and Coles.
Studio Manager at Manheim Design Studio
January 1, 2014 - January 1, 2015Oversee branded communications across Australia and New Zealand; manage an internal design team and external freelancers; direct implementation of brand strategy across signage systems and marketing collateral.
Creative Director / Studio Manager at Inspectorio (SaaS)
May 1, 2022 - December 1, 2023Led a global rebrand across all customer and internal brand touchpoints. Facilitated brand workshops to align leadership stakeholders and define creative direction. Directed redesign of website, presentations, social content, and UI/UX platforms. Implemented streamlined remote studio workflows using Slack and Asana to improve delivery efficiency.
Senior Designer / Art Director at Freelance / Contract
January 1, 2020 - January 1, 2022Art directed a major brand suite for the Beijing Winter Olympics in collaboration with Bridgestone Japan and Octagon Australia. Delivered Mercer’s national TV and digital campaign rollout. Led internal brand projects for Foxtel and ANZ. Directed and produced six short films for Deaf Children Australia. Designed and art directed Intersect, a national design industry magazine.
Studio Manager at Manheim
January 1, 2014 - January 1, 2015Oversee branded communications across Australia and New Zealand. Managed an internal design team and external freelancers. Directed implementation of brand strategy across signage systems and marketing collateral.
Senior Brand Designer at Pixeld (Freelance)
January 1, 2025 - September 1, 2025Led brand development and guideline creation across digital and print platforms. Designed interactive Figma prototypes to improve UX clarity and stakeholder alignment. Mentored a junior designer to strengthen studio capability and delivery quality. Delivered integrated campaign assets to support brand visibility and consistency.
Senior Brand Designer at Origin Energy (Contract)
June 1, 2024 - December 1, 2024Led rollout of a company-wide brand refresh across multiple customer and internal touchpoints. Delivered cross-channel creative spanning acquisition, brand, exhibitions, social, EDMs, and UI components. Worked closely with internal teams and external partners to ensure a cohesive national rollout.
Owner / Senior Designer / Art Director at ID8
May 1, 2020 - March 1, 2022Art directed major brand suite for the Beijing Winter Olympics in collaboration with Bridgestone Japan and Octagon Australia. Delivered Mercer’s national TV and digital campaign rollout. Led internal brand projects for Foxtel and ANZ. Directed and produced six short films for Deaf Children Australia. Designed and art directed Intersect, a national design industry magazine.
Senior Designer / Art Director at LiveTiles
March 1, 2018 - April 1, 2020Led art direction and design production across Asia Pacific, EMEA, and North America, delivering cohesive brand communications across diverse markets. Collaborated with regional marketing leads to deliver timely, on-brand assets supporting global campaigns. Implemented brand strategy initiatives to strengthen alignment and engagement across stakeholder groups. Developed a comprehensive suite of branded assets including brand guidelines, exhibition displays, social media content, EDMs, website and UI/UX design, posters, and direct marketing collateral.
Design Studio Manager at Manheim
February 1, 2013 - July 1, 2015Oversaw branded communications across Australia and New Zealand. Managed an internal design team and external freelancers. Directed implementation of brand strategy across signage systems and marketing collateral.
Education
Bachelor of Arts (Graphic Design) at Swinburne School of Design
November 30, 0002 - August 23, 2025Advanced Certificate of Art & Design at RMIT
November 30, 0002 - August 23, 2025Qualifications
Figma Masterclass
January 11, 2030 - August 23, 2025Internet Marketing Fundamentals
January 11, 2030 - August 23, 2025Layouts with CSS in Dreamweaver
January 11, 2030 - August 23, 2025Persuasive UX: Creating Credibility
January 11, 2030 - August 23, 2025Facebook for Business Complete
January 11, 2030 - August 23, 2025Instagram Marketing
January 11, 2030 - August 23, 2025UX Design Tools: Illustrator
January 11, 2030 - August 23, 2025Foundations of UX: Prototyping
January 11, 2030 - August 23, 2025Adobe XD: Design a Website
January 11, 2030 - August 23, 2025Adobe Animate: New Features
January 11, 2030 - August 23, 2025UX Design Tools_InDesign
January 11, 2030 - August 23, 2025Illustrator CC for Web Design
January 11, 2030 - August 23, 2025Photoshop CC Selections & Masking
January 11, 2030 - August 23, 2025Photoshop CC for Photographers
January 11, 2030 - August 23, 2025Premier Pro Essential Training
January 11, 2030 - August 23, 2025Creating HTML Layouts with InDesign
January 11, 2030 - August 23, 2025Premier Pro Essentials
January 11, 2030 - August 23, 2025Premiere Pro Mastering the Timeline
January 11, 2030 - August 23, 2025After Effects Essentials
January 11, 2030 - August 23, 2025After Effects Kinetic Typography
January 11, 2030 - August 23, 2025Advanced Certificate of Art & Design
January 11, 2030 - August 23, 2025Bachelor of Arts (Graphic Design)
January 11, 2030 - June 4, 2026Advanced Certificate of Art & Design
January 11, 2030 - June 4, 2026Industry Experience
Retail, Software & Internet, Consumer Goods, Energy & Utilities, Government, Financial Services, Travel & Hospitality, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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