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I am a marketing leader with over 13 years of experience driving growth across gaming, apps, and tech industries. My expertise lies in performance marketing, user funnel optimization, and leading cross-functional teams to deliver large-scale paid campaigns and scale high-growth digital products. I excel at data-driven strategy, campaign analytics, and strategic planning. I enjoy collaborating closely with creative, media buying, analytics, and product teams to optimize acquisition, retention, and reactivation efforts. I have a proven track record of increasing social engagement, growing user revenue, and enhancing organic visibility through SEO and ASO initiatives.…I am a marketing leader with over 13 years of experience driving growth across gaming, apps, and tech industries. My expertise lies in performance marketing, user funnel optimization, and leading cross-functional teams to deliver large-scale paid campaigns and scale high-growth digital products. I excel at data-driven strategy, campaign analytics, and strategic planning. I enjoy collaborating closely with creative, media buying, analytics, and product teams to optimize acquisition, retention, and reactivation efforts. I have a proven track record of increasing social engagement, growing user revenue, and enhancing organic visibility through SEO and ASO initiatives.

Chris Thomas Jose

Marketing Strategist, Performance Marketer, Growth Marketer, +2

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I am a marketing leader with over 13 years of experience driving growth across gaming, apps, and tech industries. My expertise lies in performance marketing, user funnel optimization, and leading cross-functional teams to deliver large-scale paid campaigns and scale high-growth digital products. I excel at data-driven strategy, campaign analytics, and strategic planning. I enjoy collaborating closely with creative, media buying, analytics, and product teams to optimize acquisition, retention, and reactivation efforts. I have a proven track record of increasing social engagement, growing user revenue, and enhancing organic visibility through SEO and ASO initiatives.…I am a marketing leader with over 13 years of experience driving growth across gaming, apps, and tech industries. My expertise lies in performance marketing, user funnel optimization, and leading cross-functional teams to deliver large-scale paid campaigns and scale high-growth digital products. I excel at data-driven strategy, campaign analytics, and strategic planning. I enjoy collaborating closely with creative, media buying, analytics, and product teams to optimize acquisition, retention, and reactivation efforts. I have a proven track record of increasing social engagement, growing user revenue, and enhancing organic visibility through SEO and ASO initiatives.

Available to hire

I am a marketing leader with over 13 years of experience driving growth across gaming, apps, and tech industries. My expertise lies in performance marketing, user funnel optimization, and leading cross-functional teams to deliver large-scale paid campaigns and scale high-growth digital products. I excel at data-driven strategy, campaign analytics, and strategic planning.

I enjoy collaborating closely with creative, media buying, analytics, and product teams to optimize acquisition, retention, and reactivation efforts. I have a proven track record of increasing social engagement, growing user revenue, and enhancing organic visibility through SEO and ASO initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hindi

Advanced

English

Advanced

Work Experience

First Games Manager - Social Media & Community at Paytm

January 1, 2022 - August 23, 2025

Drove 150% increase in social engagement through targeted community content across Fantasy Sports, Rummy, and Poker. Executed influencer campaigns with Sachin Tendulkar and Just Sul, generating 100M+ views. Supported cross-channel communication and CRM efforts for user reactivation and customer success. Initiated retention-based content campaigns integrated with product and support teams.

Marketing Manager - Paid at Hike Pvt Ltd

January 1, 2022 - Present

Owned and executed paid acquisition across programmatic, social, and OEM channels, scaling campaigns for multiple user segments. Optimized user funnels to improve onboarding, retention, and reactivation metrics through cohort analysis and A/B testing. Led monthly paid strategy with INR 1Cr+ budget, ensuring channel efficiency and CAC alignment with business margins. Collaborated across content, media buying, analytics, and product teams to drive growth through omnichannel strategies. Led SEO and ASO initiatives to enhance organic discoverability and visibility of the Rush and Bingo Champions app across search engines and app stores. Contributed to reporting and RCA analysis for leadership reviews.

First Games Manager - Social Media & Community at Paytm

January 1, 2022 - August 23, 2025

Drove 150% increase in social engagement through targeted community content across Fantasy Sports, Rummy, and Poker. Executed influencer campaigns with Sachin Tendulkar and Just Sul; generated over 100M views. Supported cross-channel communication and CRM efforts for user reactivation and customer success. Initiated retention-based content campaigns integrated with product and support teams.

Marketing Manager - Paid at Hike Pvt Ltd

January 1, 2022 - Present

Owned and executed paid acquisition across programmatic, social, and OEM channels, scaling campaigns for multiple user segments. Optimized user funnels to improve onboarding, retention, and reactivation metrics using cohort analysis and A/B testing. Led monthly paid strategy managing a budget exceeding INR 1 Cr while ensuring channel efficiency and CAC alignment with business margins. Collaborated across content, media buying, analytics, and product teams to drive growth through omnichannel strategies. Led SEO and ASO initiatives to enhance organic discoverability and visibility of Rush and Bingo Champions apps across search engines and app stores. Contributed to reporting and root cause analysis for leadership reviews.

Business Development Manager at Hyperconnect

January 1, 2020 - August 23, 2025

Managed $1M annual performance marketing budget and delivered $3M+ in in-app purchaser revenue. Leveraged SQL for campaign performance analysis and high-value user acquisition. Designed and optimized full-funnel user journeys focusing on acquisition, retention, and monetization.

Business Development Manager at Hyperconnect

January 1, 2020 - August 23, 2025

Managed $1M annual performance marketing budget; delivered over $3M in in-app purchaser revenue. Leveraged SQL for campaign performance analysis and high-value user acquisition. Designed and optimized full-funnel user journeys with focus on acquisition, retention, and monetization.

Chief Digital Marketing Officer at Totality Corp LLC

January 1, 2019 - August 23, 2025

Led growth for Mobile Gaming Premier League (MGPL). Tested multiple acquisition channels including referral and partnerships. Planned monthly and quarterly demand-driven supply forecasts based on competitive benchmarking.

Chief Digital Marketing Officer at Totality Corp LLC

January 1, 2019 - August 23, 2025

Led growth for Mobile Gaming Premier League (MGPL); tested multiple acquisition channels including referral and partnerships. Planned monthly and quarterly demand-driven supply forecasts based on competitive benchmarking.

Content & Social Media Strategist at Junglee Games

January 1, 2018 - August 23, 2025

Acquired over 1M organic installs for EatMe.io through a creative-led strategy. Increased engagement of Howzat Facebook page by 120%. Created campaign frameworks and ran retargeting loops for user reactivation.

Content & Social Media Strategist at Junglee Games

January 1, 2018 - August 23, 2025

SEO, Content Marketing & App Growth Initiatives at MadRat Games, Edenpod, Global Infotech

January 1, 2013 - August 23, 2025

Led SEO, content marketing, and app growth initiatives across iOS and web platforms.

SEO, Content Marketing & App Growth at MadRat Games, Edenpod, Global Infotech

January 1, 2013 - August 23, 2025

Managed SEO, content marketing, and app growth initiatives across iOS and web platforms.