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I am a results-driven marketing professional with four years of experience in paid and organic social marketing, specializing in campaign execution, strategy development, and performance optimisation. I have a proven ability to manage high-impact campaigns for Nike, ensuring alignment with brand objectives in fast-paced environments. My passion for yoga, gym workouts, and cycling reinforces my discipline, resilience, and commitment to continuous growth. I enjoy spending time with friends and family and going on coffee walks, balancing my professional drive with personal well-being.…I am a results-driven marketing professional with four years of experience in paid and organic social marketing, specializing in campaign execution, strategy development, and performance optimisation. I have a proven ability to manage high-impact campaigns for Nike, ensuring alignment with brand objectives in fast-paced environments. My passion for yoga, gym workouts, and cycling reinforces my discipline, resilience, and commitment to continuous growth. I enjoy spending time with friends and family and going on coffee walks, balancing my professional drive with personal well-being.

Lucy McGhie

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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I am a results-driven marketing professional with four years of experience in paid and organic social marketing, specializing in campaign execution, strategy development, and performance optimisation. I have a proven ability to manage high-impact campaigns for Nike, ensuring alignment with brand objectives in fast-paced environments. My passion for yoga, gym workouts, and cycling reinforces my discipline, resilience, and commitment to continuous growth. I enjoy spending time with friends and family and going on coffee walks, balancing my professional drive with personal well-being.…I am a results-driven marketing professional with four years of experience in paid and organic social marketing, specializing in campaign execution, strategy development, and performance optimisation. I have a proven ability to manage high-impact campaigns for Nike, ensuring alignment with brand objectives in fast-paced environments. My passion for yoga, gym workouts, and cycling reinforces my discipline, resilience, and commitment to continuous growth. I enjoy spending time with friends and family and going on coffee walks, balancing my professional drive with personal well-being.

Available to hire

I am a results-driven marketing professional with four years of experience in paid and organic social marketing, specializing in campaign execution, strategy development, and performance optimisation. I have a proven ability to manage high-impact campaigns for Nike, ensuring alignment with brand objectives in fast-paced environments. My passion for yoga, gym workouts, and cycling reinforces my discipline, resilience, and commitment to continuous growth. I enjoy spending time with friends and family and going on coffee walks, balancing my professional drive with personal well-being.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Associate Analyst, Paid Social (NIKE EMEA) at Kinesso, IPG Media Brands

January 1, 2024 - Present

Played a key role in Paid Social E-Commerce during peak shopping seasons, including Cyber and Christmas, supporting the management of a €12M+ budget across 19 markets and contributing to top performance. Leveraged Smartly.io for automation, real-time data integration, and bulk editing to scale campaigns efficiently. Managed and executed paid social campaigns across major platforms (Meta, Pinterest, Snapchat, and TikTok), aligning strategies with business goals. Oversaw 30+ campaigns including the Paris Olympics 2024 and the 2023 FIFA Women’s World Cup ensuring strategic budget allocation and alignment with business objectives across an annual spend of €25+ million. Collaborated with Account Executives and cross-functional teams (creative, media, analytics) to deliver high-quality, data-driven strategies that led to increased client satisfaction and more efficient campaign execution. Implemented data-driven testing methodologies, including brand, conversion, and search lift tests.

Media Marketing Manager, Organic Social Media at Remote

December 31, 2023 - August 23, 2025

Worked with clients (primarily B2C, some B2B) to develop and execute social media and content marketing strategies aligned with business objectives. Created and managed content calendars across platforms (LinkedIn and Twitter), ensuring alignment with brand voice and campaign timelines. Used tools such as Hootsuite, Meta Business Suite, and Google Analytics to optimise performance and report on KPIs; developed a foundational understanding of CRM systems through client workflows.

Account Executive, Paid Social (NIKE EMEA) at Kinesso, IPG Media Brands

December 31, 2023 - August 23, 2025

Developed and handled mid-funnel campaigns focusing on brand awareness and consideration, collaborating closely with internal teams and clients for seamless cross-channel integration. Monitored campaign performance metrics, generating reports to track progress and identify areas for optimisation. Delivered deep-dive performance analysis, providing strategic updates directly to Nike. Managed campaign budgets and daily pacing, ensuring optimal resource allocation to maximize efficiency while maintaining fiscal responsibility. Led the execution and optimisation of brand and mid-funnel campaigns across key platforms (Meta, Snapchat, Pinterest, TikTok), driving measurable results in engagement and consideration.

Account Executive, Paid Social (NIKE EMEA) at Mindshare, Group M

December 31, 2022 - August 23, 2025

Managed a €25M global campaign for Nike’s ‘Footballverse’ ad during the FIFA World Cup Qatar 2022, overseeing execution across multiple markets and driving significant engagement and brand visibility. Delivered KPI results to Nike with actionable insights on performance, presenting strategic recommendations that led to measurable improvements in campaign outcomes. Coordinated with the wider marketing team to ensure consistent campaign delivery across touchpoints, from strategy to execution, achieving seamless alignment with Nike's goals and timelines.