I am a creative and results-driven digital marketer and social media specialist with over 8 years of experience in e-commerce, community management, content creation, and event support. I co-founded Femme Club IRL, where I bring my expertise in graphic design, video editing, and analytics to craft engaging content strategies and foster strong audience engagement across platforms like Instagram, Facebook, TikTok, and Twitter. I am skilled in managing community engagement and brand voice, and I have a proven track record in organizing and promoting events with end-to-end planning and execution. I enjoy analyzing content performance to refine strategies and increase engagement, helping brands grow their digital presence effectively.

Sarah Stapleton

I am a creative and results-driven digital marketer and social media specialist with over 8 years of experience in e-commerce, community management, content creation, and event support. I co-founded Femme Club IRL, where I bring my expertise in graphic design, video editing, and analytics to craft engaging content strategies and foster strong audience engagement across platforms like Instagram, Facebook, TikTok, and Twitter. I am skilled in managing community engagement and brand voice, and I have a proven track record in organizing and promoting events with end-to-end planning and execution. I enjoy analyzing content performance to refine strategies and increase engagement, helping brands grow their digital presence effectively.

Available to hire

I am a creative and results-driven digital marketer and social media specialist with over 8 years of experience in e-commerce, community management, content creation, and event support. I co-founded Femme Club IRL, where I bring my expertise in graphic design, video editing, and analytics to craft engaging content strategies and foster strong audience engagement across platforms like Instagram, Facebook, TikTok, and Twitter.

I am skilled in managing community engagement and brand voice, and I have a proven track record in organizing and promoting events with end-to-end planning and execution. I enjoy analyzing content performance to refine strategies and increase engagement, helping brands grow their digital presence effectively.

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Work Experience

Co-Founder & Social Media Manager at Femme Club IRL
January 1, 2024 - Present
Co-founded Femme Club IRL, providing expertise in social media management, graphic design using Canva, video editing, and analytics. Lead content creation across all social platforms, manage community engagement and brand voice on Instagram and TikTok, organize and promote events with full planning and execution responsibilities, and analyze content performance to refine strategies and increase engagement.
PR & Events at Femme Club IRL
July 1, 2024 - Present
Supported public relations and events activities including event logistics and coordination, ensuring smooth execution and client satisfaction.
Freelance PR & Media Assistant / Learning Support Specialist / Social Media Support at Ebay Ireland
January 1, 2025 - August 23, 2025
Conducted media monitoring and compiled detailed PR coverage reports for clients to showcase PR agency work. Curated content for bimonthly media reports and social documentation. Assisted with event support and logistics. Provided social media support on Facebook, Instagram, and Twitter (X), including handling customer queries and brand engagement. Trained and coached new hires as a subject matter expert with on-the-job learning and feedback. Delivered support to premium sellers and resolved escalations in real-time. Utilized Salesforce and Hive to analyze account data and support business growth opportunities.

Education

Leaving Certificate at The Institute of Education
January 1, 2015 - January 1, 2016
Digital Marketing Level 7 Special Purpose Award at Dublin Business School
January 1, 2020 - January 1, 2020

Qualifications

Digital Marketing Level 7 Special Purpose Award
January 1, 2020 - August 23, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization