I am a creative and results-driven Social Media and Digital Marketing Specialist with over 3 years of experience managing international B2B and B2C campaigns across Europe. I excel in performance marketing, content creation, influencer campaigns, and SEO. Currently based in Zurich, I aim to bring value to marketing teams through data-driven creativity and cross-cultural communication. My background spans developing editorial plans, managing branded content including posts, reels, and videos, as well as managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I have strong skills in KPI reporting and analysis, with a focus on engagement and conversion growth, and I am keen to explore new opportunities in Switzerland.

I am a creative and results-driven Social Media and Digital Marketing Specialist with over 3 years of experience managing international B2B and B2C campaigns across Europe. I excel in performance marketing, content creation, influencer campaigns, and SEO. Currently based in Zurich, I aim to bring value to marketing teams through data-driven creativity and cross-cultural communication. My background spans developing editorial plans, managing branded content including posts, reels, and videos, as well as managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I have strong skills in KPI reporting and analysis, with a focus on engagement and conversion growth, and I am keen to explore new opportunities in Switzerland.

Available to hire

I am a creative and results-driven Social Media and Digital Marketing Specialist with over 3 years of experience managing international B2B and B2C campaigns across Europe. I excel in performance marketing, content creation, influencer campaigns, and SEO. Currently based in Zurich, I aim to bring value to marketing teams through data-driven creativity and cross-cultural communication.

My background spans developing editorial plans, managing branded content including posts, reels, and videos, as well as managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I have strong skills in KPI reporting and analysis, with a focus on engagement and conversion growth, and I am keen to explore new opportunities in Switzerland.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced
German
Beginner

Work Experience

Social Media Manager at FWU AG
May 31, 2025 - August 23, 2025
Managed social media strategy and operations for Italy, Spain, France, and Global accounts (B2B/B2C). Developed editorial plans, created branded content such as posts, reels, and videos, and managed influencer collaborations. Oversaw paid campaigns using Google Ads, Meta Ads, and LinkedIn Ads as well as tools like Hootsuite and Talkwalker. Delivered monthly reports and KPI analysis focusing on engagement and conversion growth. Defined buyer personas using data analysis and supported SEO and reputation management via Trustpilot.
Social Media Manager at Timotico LTD
December 31, 2021 - August 23, 2025
Managed social media activities including content creation and campaign execution.
Blog Writer / Social Media Editor at Elapsus Webzine
December 31, 2020 - August 23, 2025
Worked as an editorial collaborator focusing on literary, artistic, and cultural content. Managed social editorial plans for clients on Instagram, Facebook, and LinkedIn. Designed and created social content including posts, reels, and stories using Canva and Figma. Created graphic assets for Meta campaigns and KPI reports for clients. Also worked with Direct Email Marketing (DEM).

Education

Bachelor degree in Humanities and Cultural Heritage at University of Calabria
January 1, 2014 - January 1, 2018
Online Master in UX/UI Design at Corso UX
January 1, 2021 - December 31, 2021

Qualifications

Permit: B
January 11, 2030 - August 23, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail