Louis Moynihan

Web Design | Social Media Marketing | D2C Operations Lead for Lancôme and Kiehl's in Europe Zone mid-size countries at L’Oréal Paris

Oversaw the eD2C business performance for both brands in the region, analysing KPIs such as conversion rates, average order value, customer retention and digital sales growth. Managed the promotional calendar across both brands, ensuring that marketing initiatives were aligned with overall brand strategies, launch timings and seasonal campaigns. Ensured all e-commerce activity upheld the brands’ sense of purpose, maintaining coherent storytelling and visual identity across platforms. Worked closely with the Digital Center of Excellence, aligning on the execution of promotions, offers and marketing operations ensuring smooth integration across digital channels. Took charge of optimizing the user journey and UX of the eD2C websites, involving analysis of customer behavior, A/B testing and improvements to checkout flows, product pages and mobile performance.

D2C Operations Lead at Lancôme & Kiehl's

Overseeing D2C operations for Europe Zone mid-size countries.

International Business Development Consultant at Cosmos.ie

Oversaw the eD2C business performance for Lancôme and Kiehl's across Europe Zone mid-size countries, analysing KPIs such as conversion rates, average order value, customer retention, and digital sales growth. Managed the promotional calendar across both brands, ensuring marketing initiatives were aligned with overall brand strategies, launch timings, and seasonal campaigns. Ensured all e-commerce activity upheld brand purpose, maintaining coherent storytelling and visual identity across platforms. Collaborated with the Digital Center of Excellence to execute promotions, offers, and marketing operations, ensuring smooth integration across digital channels. Optimized the user journey and UX of the eD2C websites via analysis of customer behaviour, A/B testing, and improvements to checkout flows, product pages, and mobile performance.

eD2C Operations lead Lancôme and Kiehl's | Europe Zone mid-size countries at L'Oréal

- Oversaw the eD2C business performance for both brands in the region, analyzing KPIs such as conversion rates, average order value, customer retention and digital sales growth. - Managed the promotional calendar across both brands, ensuring that marketing initiatives were aligned with overall brand strategies, launch timings and seasonal campaigns. - Ensured all e-commerce activity upheld the brands’ sense of purpose, maintaining coherent storytelling and visual identity across platforms. - Worked closely with the Digital Center of Excellence, aligning on the execution of promotions, offers and marketing operations ensuring smooth integration across digital channels. - Took charge of optimizing the user journey and UX of the eD2C websites, involving analysis of customer behavior, A/B testing and improvements to checkout flows, product pages and mobile performance.

International Business Development Consultant at SKEMA Business School (Consultancy project)

Performed an in-depth brand analysis using advanced social listening techniques and competitor benchmarking, focusing on both the French and global hair care markets. Extracted actionable insights to assess the external business environment, consumer preferences and emerging industry trends within the hair care sector. Developed a comprehensive strategic plan for international expansion, with a strong emphasis on market entry, positioning and growth in France.

Web Designer at Lancôme and Kiehl's (Europe Zone - mid-size countries)

Web design; Social media marketing; D2C operations lead for the Europe zone mid-size countries.

Web design and social media marketing across digital channels.

Social Media Marketing | Web Design at Codeo group

Created and managed impactful, innovative social media campaigns across various platforms. Conducted in-depth keyword and competitor research, optimized website content and implemented effective PPC campaigns to improve organic search rankings. Utilised advanced analytics and reporting tools to monitor campaign performance, track key metrics and generate data-driven insights to optimize marketing strategies and improve ROI. Implemented A/B testing, user experience analysis, and design-focused landing page optimisation techniques to enhance conversion rates and maximise customer acquisition and retention.

SEO Specialist | Content Marketing at Cosmos.ie

Contributed to promotional strategy at Decathlon by suggesting innovative in-store product display enhancements and creative marketing ideas. Led a successful store layout redesign project for Decathlon Shanghai to improve customer flow, product visibility, and overall shopping experience.

Specialist content marketing and social media marketing for D2C initiatives.

Marketing management and project coordination.

Created and customized professional websites for diverse clients using Webly and WordPress; strategically managed social media accounts to boost online visibility, brand awareness and engagement.

Earned a recognised certificate in inbound marketing, strengthened knowledge of digital strategies, and improved understanding of customer needs through consistent direct client interaction and feedback. Expert in Google Analytics and Search Console, with advanced technical skills in SEO, SEA, keyword optimisation, and performance-driven campaign management.

Marketing Management | Project Manager at Decathlon

Created and managed impactful, innovative social media campaigns across various platforms. Conducted in-depth keyword and competitor research, optimized website content, and implemented effective PPC campaigns to improve organic search rankings. Utilised advanced analytics and reporting tools to monitor campaign performance, track key metrics and generate data-driven insights to optimise marketing strategies and improve ROI. Implemented A/B testing, user experience analysis and design-focused landing page optimisation techniques to enhance conversion rates and maximise customer acquisition and retention.

Marketing management and project management responsibilities.