I'm Omar Aref, a results-driven digital marketing leader based in Alexandria, Egypt. I help brands grow through integrated campaigns, data-driven insights, and strong client relationships. Over the past several years I've led teams, managed end-to-end projects, and built scalable content and social media strategies across markets. I'm passionate about mentoring colleagues and delivering measurable business impact while maintaining high-quality standards.

Omar Aref

I'm Omar Aref, a results-driven digital marketing leader based in Alexandria, Egypt. I help brands grow through integrated campaigns, data-driven insights, and strong client relationships. Over the past several years I've led teams, managed end-to-end projects, and built scalable content and social media strategies across markets. I'm passionate about mentoring colleagues and delivering measurable business impact while maintaining high-quality standards.

Available to hire

I’m Omar Aref, a results-driven digital marketing leader based in Alexandria, Egypt. I help brands grow through integrated campaigns, data-driven insights, and strong client relationships.

Over the past several years I’ve led teams, managed end-to-end projects, and built scalable content and social media strategies across markets. I’m passionate about mentoring colleagues and delivering measurable business impact while maintaining high-quality standards.

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Language

Arabic
Fluent
English
Fluent
French
Advanced

Work Experience

Account Director / Digital Marketing Team Leader at TAC Universe
January 1, 2023 - Present
Led a team of digital marketing professionals providing guidance, mentorship, and support to ensure their success. Cultivated strong client relationships, serving as the primary point of contact and ensuring satisfaction. Managed end-to-end project management from initial client briefing to final delivery, ensuring timelines, budgets, and quality standards were consistently met. Analyzed campaign performance, optimized strategies, and delivered data-driven insights and recommendations to clients. Collaborated with cross-functional teams to understand customer goals and exceeded those goals throughout campaigns. Conducted market research to identify trends, target audiences, and competitive landscape, leading to strategic campaign planning and improved performance. Set up KPIs for clients' accounts to thoroughly track growth and performance. Advised clients on digital marketing efforts and assisted with business plans. Managed budgeting to increase company gross profit and streamlined d
Operations Manager at TAC Universe
January 1, 2025 - Present
Managed the entire hiring process including identifying talent needs, conducting interviews, and ensuring smooth onboarding for new employees and clients, facilitating integration into company culture and operations. Oversaw financial aspects of the agency such as monitoring expenses, tracking budgets, and ensuring operational activities aligned with financial goals to maintain efficiency and profitability. Supervised two team leaders, providing guidance and support to enhance leadership skills and ensuring teams met performance targets and maintained high productivity levels. Actively managed client assignments by assessing project requirements and reallocating clients to the most suitable teams. Created and refined standard operating procedures (SOPs) to ensure staff adherence and consistency across projects. Oversaw attendance and work logging processes to foster accountability and track productivity. Served as a key point of contact between the operational team and the CEO to align
Social Media Marketing Specialist at The App Concept
December 31, 2021 - August 23, 2025
Developed and applied both strategic and tactical content plans, growing follower numbers on social platforms. Devised and implemented robust digital acquisition plans ensuring precision with reporting and re-forecasts. Enhanced clients' e-commerce by creating engaging social media content to drive conversions. Produced reports providing in-depth analysis of client account performance based on conversion, user acquisition, and online presence metrics.
Content Lead and Team Leader Associate
December 31, 2023 - August 23, 2025
Supervised a team of five content creators, overseeing and creating various content forms to fulfill client needs. Worked on various social media accounts to elevate clients' digital presence. Developed long-term client relationships by managing and interpreting their requests. Initiated a successful rebrand campaign focused on refreshing and repositioning a client’s brand. Coordinated with design teams to illustrate content.
Editor-in-chief at TAC Universe
December 31, 2022 - August 23, 2025
Edited articles for accuracy, grammar, and style. Oversaw content and quality of the magazine's publications. Led a team of writers and editors, proofreading copies to ensure readiness for publication. Attended events, fairs, and conferences. Developed junior writers and contributed to recruiting and hiring processes.
Account Director/Digital Marketing Team Leader at TAC Universe
December 31, 2025 - August 23, 2025
Led a team of digital marketing professionals, providing guidance, mentorship, and support to ensure their success. Cultivated strong client relationships as the primary point of contact, ensuring client satisfaction. Managed end-to-end project management overseeing all phases from client briefing to final delivery, maintaining timelines, budgets, and quality standards. Analyzed campaign performance, optimized strategies, and delivered data-driven insights and recommendations. Collaborated with cross-functional teams to understand customer goals and exceed targets. Conducted market research to identify trends, audiences, and competitive landscape for strategic planning. Set up KPIs for each client to track growth and performance. Advised clients on digital marketing efforts and assisted with business plans. Budgeted team expenses to increase gross profit and organized delivery of client requests efficiently.
Operations Manager at TAC Universe
January 1, 2025 - Present
Managed the entire hiring process, including identifying talent needs, conducting interviews, and ensuring smooth onboarding for new employees and clients. Oversaw financial aspects of the agency, monitoring expenses, tracking budgets, and aligning operational activities with financial goals to maintain efficiency and profitability. Supervised two team leaders, enhancing their leadership skills and ensuring team productivity and performance targets were met. Managed client assignments by assessing project requirements and reallocating resources for optimal delivery. Created and refined standard operating procedures to ensure consistency and quality. Oversaw attendance and work logging processes to foster accountability and productivity. Served as key liaison between the operational team and CEO to align activities with company strategic goals.
Social Media Marketing Specialist at The App Concept
December 31, 2021 - August 23, 2025
Developed and applied strategic and tactical content plans, growing follower numbers on social platforms. Devised and implemented robust digital acquisition plans with precise reporting and re-forecasts. Enhanced clients' e-commerce by creating engaging social media content that drives conversions. Produced reports providing in-depth analysis of client account performance based on conversion, user acquisition, and online presence.
Content Lead and Team Leader Associate
January 1, 2023 - August 23, 2025
Supervised a team of five content creators producing various content forms to fulfill client needs. Managed multiple social media accounts to elevate client digital presence. Developed long-term client relationships by managing and interpreting client requests. Initiated a successful rebrand campaign focused on refreshing and repositioning a client’s brand. Coordinated with design teams to illustrate content.
Editor-in-chief at Epic Beat Magazine
January 1, 2022 - August 23, 2025
Edited articles for accuracy, grammar, and style. Oversaw content and quality of magazine publications. Led a team of writers and editors, proofreading copies to ensure readiness for publication. Attended numerous events, fairs, and conferences. Developed junior writers and contributed to recruiting and hiring processes.
Account Director / Digital Marketing Team Leader at ACU Universe
January 1, 2025 - October 2, 2025
Led a team of digital marketing professionals, providing guidance and mentorship to ensure team success. Cultivated strong client relationships, serving as the primary contact to ensure satisfaction. Managed end-to-end campaigns, overseeing all phases from initial client brief to final delivery; ensured timelines, budgets, and quality standards were consistently met.
Social Media Marketing Specialist at The App Concept
January 1, 2025 - Present
Developed and applied strategic and tactical content plans. Grew follower numbers on social platforms. Devised and implemented robust digital acquisition plans with reporting and re-forecasts. Enhanced clients' e-commerce presence through engaging social content and produced in-depth performance reports to guide decisions.
Content Lead and Team Leader Associate at Epic Beat Magazine
December 31, 2021 - October 2, 2025
Overseeing a team of five content creators and supervising social media accounts to elevate the client’s digital presence. Built long-term relationships with clients, contributing to onboarding and ongoing collaboration. Organized workflows and contributed to a positive team culture.
Editor-in-Chief at TAC Universe
December 31, 2023 - October 2, 2025
Edited articles for accuracy, grammar, and style. Oversaw content quality across publications, led a team of writers and editors, and ensured proofreading accuracy. Contributed to editorial planning, onboarding junior writers, and supporting recruitment.
Account Director / Digital Marketing Team Leader at TAC Universe
January 1, 2025 - October 2, 2025
Led end-to-end client campaigns, guiding a team of digital marketing professionals. Built strong client relationships, ensured satisfaction, managed budgets, tracked KPIs, and collaborated with cross-functional teams to exceed goals. Conducted market research to inform strategic campaign planning, set up KPI dashboards, and delivered data-driven insights and recommendations. Promoted brand initiatives and ensured delivery quality and consistency across all projects.
Social Media Marketing Specialist at The App Concept
January 1, 2025 - Present
Developed and executed strategic and tactical content plans; grew follower counts across social platforms; implemented robust digital acquisition plans with precise reporting and forecasting. Enhanced clients’ e-commerce and online presence through engaging social content and data-driven performance reports.
Editor-in-Chief at TAC Universe
January 1, 2023 - October 2, 2025
Oversaw content quality, accuracy, and editorial style; managed the editorial workflow for magazine publications; collaborated with design and content teams to ensure cohesive visuals and messaging across all issues.
Content Lead and Team Leader, Associate at Epic Beat Magazine
January 1, 2021 - October 2, 2025
Supervised a team of five content creators; produced a range of content to meet client needs; led a successful rebranding campaign focused on refreshing and repositioning a client’s brand; coordinated with design teams to visually realize content concepts.

Education

Bachelor of Business Administration - Marketing and International Business at The Fundamentals of Digital Marketing
January 1, 2019 - January 1, 2022
General Certificate of Secondary Education at Arab Academy for Science and Technology & Maritime Transport
January 11, 2030 - August 23, 2025
Bachelor of Business Administration - Marketing and International Business at The Fundamentals of Digital Marketing General Certificate of Secondary Education
January 11, 2030 - August 23, 2025
Bachelor of Business Administration - Marketing and International Business at Arab Academy for Science, Technology and Maritime Transport
January 11, 2030 - October 2, 2025

Qualifications

Email Marketing Course
January 11, 2030 - August 23, 2025
Google Digital Garage
January 11, 2030 - August 23, 2025
Google Analytics Course for Beginners
January 11, 2030 - August 23, 2025
Google Analytics Academy
January 11, 2030 - August 23, 2025
DELF B2 Diplôme d'Etudes en Langue Française
January 11, 2030 - August 23, 2025
IELTS - International English Language Testing System
January 11, 2030 - August 23, 2025
TEF Test d'Evaluation de Français
January 11, 2030 - August 23, 2025
Email Marketing Course
January 11, 2030 - August 23, 2025
Google Digital Garage
January 11, 2030 - August 23, 2025
Google Analytics Course for Beginners
January 11, 2030 - August 23, 2025
Google Analytics Academy
January 11, 2030 - August 23, 2025
DELF B2 Diplôme d'Etudes en Langue Française
January 11, 2030 - August 23, 2025
IELTS - International English Language Testing System
January 11, 2030 - August 23, 2025
TEF - Test d'Evaluation de Français
January 11, 2030 - August 23, 2025
DELF B2 Diploma
January 11, 2030 - October 2, 2025
IELTS – International English Language Testing System
January 11, 2030 - October 2, 2025
Fundamentals of Digital Marketing
January 11, 2030 - October 2, 2025
Google Digital Garage Certification
January 11, 2030 - October 2, 2025
Bachelor of Business Administration - Marketing and International Business
January 11, 2030 - October 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Travel & Hospitality