I am a SaaS & Tech Copywriter with experience in communication and editorial support operations. I create clear, conversion-optimized copy for software products and digital tools, specializing in landing pages, onboarding flows, and product messaging that simplify complex concepts and motivate users to take action. I excel at conducting research and have excellent writing and editing skills, always prioritizing user satisfaction. I help early-stage startups and SaaS brands convey their value and increase signups by focusing on tone, clarity, and instant gratification that build user confidence and engagement.

Susan Anjiku

I am a SaaS & Tech Copywriter with experience in communication and editorial support operations. I create clear, conversion-optimized copy for software products and digital tools, specializing in landing pages, onboarding flows, and product messaging that simplify complex concepts and motivate users to take action. I excel at conducting research and have excellent writing and editing skills, always prioritizing user satisfaction. I help early-stage startups and SaaS brands convey their value and increase signups by focusing on tone, clarity, and instant gratification that build user confidence and engagement.

Available to hire

I am a SaaS & Tech Copywriter with experience in communication and editorial support operations. I create clear, conversion-optimized copy for software products and digital tools, specializing in landing pages, onboarding flows, and product messaging that simplify complex concepts and motivate users to take action.

I excel at conducting research and have excellent writing and editing skills, always prioritizing user satisfaction. I help early-stage startups and SaaS brands convey their value and increase signups by focusing on tone, clarity, and instant gratification that build user confidence and engagement.

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Work Experience

Freelance SaaS & E-commerce Copywriter
April 1, 2023 - Present
Restructured the main landing page to improve understanding of the product's value-add and align with user requirements. Used appealing, natural language to increase conversion rates without seeming pushy. Coordinated with the founder to reorganize page structures, headlines, CTAs, and highlight benefits. Created a 5-email onboarding sequence guiding users through product setup and activation. Interpreted technical features into easy, benefit-oriented steps to enhance user participation. Focused on tone, clarity, and instant gratification to build user confidence and encourage engagement.

Education

Bachelor of Science in Communication and Public Relations at Moi University
January 1, 2024 - August 23, 2025

Qualifications

Certificate in Computer Application
January 1, 2017 - August 23, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Education