Available to hire
I’m Ioanna Tsourapa, a data-driven Social Media & Content Strategy Manager based in Athens, Greece. I’ve built growth across TikTok, Instagram, Facebook, and YouTube, growing TikTok followers by 14K, Instagram by 7K, and Facebook by 1K in a year through audience insight, algorithm-smart strategies, influencer partnerships, and paid campaigns. I’m passionate about turning data into engaging storytelling that elevates brand presence.
I specialize in cross-platform calendars, 360° product launches, influencer marketing, and performance-driven paid social. I lead creative direction with videographers, photographers, and designers, oversee campaign briefs and deliverables, and measure ROI with tools like Google Analytics and Meta Insights to optimize future initiatives. I thrive in collaborative environments and enjoy shaping a consistent brand voice while nurturing community engagement across channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Greek, Modern
Fluent
Work Experience
Social Media & Content Strategy Manager | Lorvenn Hair Professional's at HELLENICA S.A.
April 1, 2025 - PresentDevelop and execute data‑driven social media strategies & content calendars aligned with seasonal trends and product launches.
Plan & Maintain Social Media Calendars | Cross-Platform Marketing
360° Product Launches | Go-to-Market Strategy | Integrated Marketing
Manage influencer marketing: identify, negotiate & contract creators; liaise with legal teams; oversee deliverables; measure ROI.
Lead creative direction with videographers, photographers & graphic designers; provide briefs; ensure on‑brand, platform‑optimized content.
Select products for campaigns; design & oversee PR box creation for influencers, media & VIP clients.
Drive paid social advertising (Meta Ads, TikTok Ads) with performance marketing team; set KPIs, target audiences, run A/B tests, optimize ROAS/CPA.
Secure media placements in TV, print & digital outlets to enhance visibility & credibility.
Oversee community management and social listening to maintain brand voice, engage followers & manage brand sentiment.
Analyze performance via Google Analytics, Meta Insights; deliver actionable reports to optimize future campaigns.
Digital Marketing & Social Media Executive at Beauty & Lifestyle Brand (TikTok & Instagram Campaigns)
October 1, 2024 - April 1, 2024Developed and scheduled engaging content across Instagram, Facebook, and TikTok using Canva, Adobe Photoshop, and Meta Business Suite. Increased brand awareness and engagement by producing audience-relevant posts aligned with seasonal campaigns. Managed content calendar and cross-functional campaign planning. Monitored campaign performance via Google Analytics and Meta Insights; extracted actionable insights to optimize future content. Collaborated with influencers and micro-creators to support brand advocacy and organic reach. Produced monthly performance reports (KPIs: engagement, reach, impressions, story views, CTR). Used Moosend for campaign automation and integrated results into social strategy. Supported paid social efforts and fostered a quick-response community culture.
Airline Agent at Skyserv
October 1, 2024 - October 19, 2025Managed and coordinated ground operations for six airlines (Ryanair, Volotea, Transavia, Sky Express, Israir, Blue Bird) and provided customer service for over 500 passengers daily. Supported training and onboarding of new staff, improving performance and reducing operational errors. Maintained detailed logs and reports used in audits and quality control, providing essential documentation for audits and investigations. Used internal airline systems (Altea, Go Now) to manage bookings and passenger communication.
Airline Agent at Skyserv
October 1, 2024 - October 19, 2025Managed and coordinated ground operations for 6 airlines (Ryanair, Volotea, Transavia, Sky Express, Israir, Blue Bird), and provided customer service for over 500 passengers daily. Supported training and onboarding of new staff, improving performance and reducing operational errors. Maintained detailed logs and reports used in audits and quality control, providing essential documentation for audits and investigations. Used internal airline systems (Altea, Go Now) to manage bookings and passenger communication.
Airline Agent at Skyserv
October 1, 2024 - October 19, 2025Managed and coordinated ground operations for six airlines (Ryanair, Volotea, Transavia, Sky Express, Israir, Blue Bird) and provided customer service for over 500 passengers daily. Supported training and onboarding of new staff, improving performance and reducing operational errors. Maintained detailed logs and reports used in audits and quality control. Used internal airline systems (Altea, Go Now) to manage bookings and passenger communication.
Airline Agent at Skyserv
October 1, 2024 - October 19, 2025Managed and coordinated ground operations for six airlines (Ryanair, Volotea, Transavia, Sky Express, Israir, Blue Bird) and provided customer service for over 500 passengers daily. Supported onboarding and training of new staff, improving performance and reducing operational errors. Maintained detailed logs and reports used in audits and quality control, providing essential documentation for audits and investigations. Used internal airline systems (Altea, Go Now) to manage bookings and passenger communication.
Social Media Executive | Beauty & Lifestyle | Canva | Meta Business Suite | TikTok Marketing at HELLENICA S.A.
October 1, 2024 - March 31, 2025Developed and scheduled engaging, visually appealing content across Instagram, Facebook, and TikTok using Canva, Adobe Photoshop, and Meta Business Suite, tailored to beauty & wellness audiences.
Increased brand awareness and engagement by crafting audience-relevant posts aligned with seasonal trends and campaigns.
Managed content calendar and campaign planning in coordination with cross-functional teams (Marketing, Creative, Product).
Monitored campaign performance and extracted actionable insights using Google Analytics and Meta Insights, optimizing future content for higher reach.
Collaborated with influencers and micro-creators to support brand advocacy and organic reach, especially on Instagram and TikTok.
Created monthly performance reports in Excel, including KPIs like engagement rate, reach, impressions, story views, and click-through rate (CTR).
Used Moosend for campaign automation and tracking email/social performance, integrating results into social content strategy.
Contributed to paid social efforts (Boosted posts & awareness campaigns), helping improve cost-per-result via targeted content design.
Actively engaged with community (DMs, comments, mentions), fostering stronger brand loyalty and quick response culture.
Social Media & Content Strategy Manager at Lorvenn Hair Professionals
April 1, 2024 - PresentDevelop and execute data-driven social media strategies and content calendars aligned with seasonal trends and product launches. Plan and maintain cross-platform calendars; drive 360° product launches and go-to-market strategies; oversee integrated marketing and influencer campaigns; manage influencer outreach, negotiation, contracts, and ROI measurement; lead creative direction with videographers, photographers, and designers; select products for campaigns and oversee PR box creation for influencers, media, and VIP clients; drive paid social advertising (Meta Ads, TikTok Ads) with the performance marketing team; secure media placements; oversee community management and social listening; analyze performance via Google Analytics and Meta Insights; deliver actionable quarterly reports to optimize future campaigns.
Digital Marketing & Social Media Executive at Beauty & Lifestyle | TikTok & Instagram Campaigns
April 1, 2024 - October 19, 2025Developed and scheduled engaging, visually appealing content across Instagram, Facebook, and TikTok using Canva, Adobe Photoshop, and Meta Business Suite, tailored to beauty & wellness audiences. Increased brand awareness and engagement by crafting audience-relevant posts aligned with seasonal trends and campaigns. Managed content calendar and campaign planning in coordination with cross-functional teams (Marketing, Creative, Product). Monitored campaign performance and extracted actionable insights using Google Analytics and Meta Insights, optimizing future content for higher reach. Collaborated with influencers and micro-creators to support brand advocacy and organic reach, especially on Instagram and TikTok. Created monthly performance reports in Excel, including KPIs like engagement rate, reach, impressions, story views, and click-through rate (CTR). Used Moosend for campaign automation and tracking email/social performance, integrating results into social content strategy. Contrib
Social Media & Content Strategy Manager at Lorvenn Hair Professionals
April 1, 2024 - PresentDeveloped and executed data-driven social media strategies and content calendars aligned with seasonal trends and product launches. Planned cross-platform marketing and 360° product launches; led go-to-market strategy; integrated marketing. Managed influencer marketing: identify, negotiate & contract creators; liaise with legal teams; oversee deliverables; measure ROI. Led creative direction with videographers, photographers & graphic designers; provided briefs; ensured on-brand, platform-optimized content. Selected products for campaigns; designed & oversaw PR box creation for influencers, media & VIP clients. Drove paid social advertising (Meta Ads, TikTok Ads) with performance marketing team; set KPIs, target audiences, run A/B tests, optimize ROAS/CPA. Secured media placements in TV, print & digital outlets to enhance visibility & credibility. Oversaw community management and social listening to maintain brand voice, engage followers & manage brand sentiment. Analyzed performance
Digital Marketing & Social Media Executive at Beauty & Lifestyle
April 1, 2024 - October 19, 2025Developed and scheduled engaging content across Instagram, Facebook, and TikTok using Canva, Adobe Photoshop and Meta Business Suite, tailored to beauty and wellness audiences. Increased brand awareness and engagement by crafting audience-relevant posts aligned with seasonal trends and campaigns. Managed content calendar and campaign planning in coordination with cross-functional teams. Monitored campaign performance and extracted actionable insights using Google Analytics and Meta Insights, optimizing future content for higher reach. Collaborated with influencers and micro-creators to support brand advocacy and organic reach; created monthly performance reports (KPI: engagement rate, reach, impressions, story views, CTR). Used Moosend for campaign automation and tracking email/social performance, integrating results into social content strategy. Contributed to paid social efforts (Boosted posts and awareness campaigns) to improve cost-per-result. Engaged with community (DMs, comments,
Social Media & Content Strategy Manager at Lorvenn Hair Professionals
April 1, 2024 - PresentDeveloped and executed data-driven social media strategies and content calendars aligned with seasonal trends and product launches. Planned and maintained social media calendars; delivered cross-platform 360° product launches;Go-to-Market and integrated marketing. Managed influencer marketing: identified, negotiated and contracted creators; liaised with legal teams; oversaw deliverables; measured ROI. Led creative direction with videographers, photographers and graphic designers; provided briefs; ensured on-brand, platform-optimized content. Selected products for campaigns; designed and oversaw PR box creation for influencers, media and VIP clients. Drove paid social advertising (Meta Ads, TikTok Ads) with the performance marketing team; set KPIs, target audiences, ran A/B tests, and optimized ROAS/CPA. Secured media placements in TV, print and digital outlets; oversaw community management and social listening to maintain brand voice and sentiment. Analyzed performance via Google Anal
Digital Marketing & Social Media Executive
April 1, 2024 - October 19, 2025Developed and scheduled engaging content across Instagram, Facebook, and TikTok using Canva, Adobe Photoshop, and Meta Business Suite; tailored to beauty & wellness audiences. Increased brand awareness and engagement by crafting audience-relevant posts aligned with seasonal campaigns. Managed content calendar and campaign planning in coordination with cross-functional teams (Marketing, Creative, Product). Monitored campaign performance via Google Analytics and Meta Insights, extracting actionable insights to optimize future content reach. Collaborated with influencers and micro-creators to support brand advocacy and organic reach on Instagram and TikTok. Produced monthly performance reports with KPIs (engagement rate, reach, impressions, story views, CTR). Used Moosend for campaign automation and tracking email/social performance, integrating results into social content strategy. Contributed to paid social efforts (boosted posts) to improve cost-per-result. Actively engaged with the co
Social Media & Content Strategy Manager at Lorvenn Hair Professionals
April 1, 2024 - PresentDeveloped and executed data-driven social media strategies and content calendars aligned with seasonal trends and product launches. Planned and maintained cross-platform calendars; led 360° product launches and go-to-market initiatives; integrated marketing campaigns. Managed influencer marketing: identified, negotiated & contracted creators; liaised with legal; oversaw deliverables; measured ROI. Directed creative teams (videographers, photographers, graphic designers); provided briefs to ensure on-brand, platform-optimized content. Selected campaigns' products and oversaw PR box creation for influencers, media, and VIP clients. Led paid social advertising (Meta Ads, TikTok Ads) with the performance marketing team; set KPIs, defined target audiences, ran A/B tests, and optimized ROAS/CPA. Secured media placements in TV, print & digital outlets to boost visibility. Oversaw community management and social listening to maintain brand voice and manage sentiment. Analyzed performance via
Airline Agent at Skyserv
September 1, 2022 - October 1, 2024Managed and coordinated ground operations for six airlines and delivered customer service to over 500 passengers daily. Supported training and onboarding of new staff, improving performance and reducing operational errors. Maintained detailed logs and reports used in audits and quality control. Used internal airline systems (Altea, GoNow) to manage bookings and passenger communications.
Education
Digital Marketing Masters at universita marconi
September 1, 2022 - April 19, 2024Master's in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - January 1, 2024Bachelor's in Sociology at EKPA (National and Kapodistrian University of Athens)
January 1, 2017 - January 1, 2022Master's in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - January 1, 2024Bachelor's in Sociology at EKPA (National and Kapodistrian University of Athens)
January 1, 2017 - January 1, 2022Master's in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - January 1, 2024Bachelor's in Sociology at EKPA, National and Kapodistrian University of Athens
January 1, 2017 - January 1, 2022Bachelor’s in Sociology at National and Kapodistrian University of Athens (EKPA)
January 1, 2017 - January 1, 2022Master’s in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - January 1, 2024Master's in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - January 1, 2024Bachelor's in Sociology at EKPA (National and Kapodistrian University of Athens)
January 1, 2017 - January 1, 2022English Proficiency (C2) at Language Certification
January 1, 2019 - June 14, 2026Master's in Digital Marketing at Guglielmo Marconi University, Italy
January 1, 2022 - December 31, 2024Bachelor's in Sociology at EKPA
January 1, 2017 - December 31, 2022English Language Proficiency - C2 Level at Self-Study / Certification
January 1, 2019 - June 16, 2026Qualifications
Google Ads Measurement Certification
January 1, 2023 - October 19, 2025Google Ads Measurement Certification
January 1, 2023 - October 19, 2025Google Ads Measurement Certification
January 1, 2023 - October 19, 2025Google Ads Measurement Certification
January 1, 2023 - October 19, 2025Google Ads Measurement Certification
January 1, 2023 - June 14, 2026Google Ads Measurement Certification
January 1, 2023 - June 16, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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