Louna Debard

Developed and implemented multi-brand marketing and communication strategies including social media branding, visual content creation, internal and external communications, and customer interviews. Redesigned visual identities and websites to enhance UX and brand recognition. Managed digital marketing campaigns, analyzed performance metrics, and recommended optimizations. Led CRM needs analysis and implementation, integrating cross-selling initiatives. Coordinated internal and external events and embedded Corporate Social Responsibility principles into group communications.

Managed multi-brand marketing and communications strategies including brand strategy on social networks, visual content creation, internal/external communications, customer interviews, and redesign of visual identity. Conducted digital marketing and performance analysis using tools like Google Analytics and Swello. Led CRM needs analysis and selection (HubSpot). Managed web redesign and graphic identity updates for Aventy websites. Coordinated internal and external events including team building and conferences. Contributed to Corporate Social Responsibility design and awareness within group communications.

Internship Marketing Manager : EXA - Groupe Forvis Mazars, Reunion Island July 2024 to July 2025 - Multi-brand marketing and communications strategy (EXA, Aventy, CiOi) : brand strategy on social networks, creation of visual content (CapCut videos, Canva visuals), internal and external communications, customer interviews, redesign of visual identity (logos, brandboard, kakemonos, business cards, e-mail banners, greetings cards) - Digital marketing and performance analysis : newsletters, LinkedIn publications, performance analysis via Swello and Google Analytics, KPI tracking, optimization recommendations and reporting to associates, WordPress SEO analysis - CRM & data marketing : needs analysis, benchmarking and selection of a CRM (HubSpot), cross-selling with Pickaform CRM - Web redesign & graphic identity : redesign of the Aventy and Aventy l'Expertise Positive websites: choice of graphic universe, UX optimization, updating of documents in line with the new graphic charter - Internal & external events : coordination of internal events (team building, breakfasts, company parties, charity events such as the Telethon karting) and external events (cybersecurity conference, business school presentation, customer/prospect events) - Corporate Social Responsibility : design of CSR and CSRD offers, internal awareness-raising of these issues, integration of CSR values into Group communications