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I am a visual intelligence expert specializing in integrating marketing technology and UX design to create transformative tools that enhance audience engagement and drive business growth. With a strong focus on translating complex ideas into intuitive designs, I empower users and improve strategic decision-making. I have extensive experience across multiple sectors, including education, industrial supply, and SaaS, delivering innovative and scalable design systems and bespoke tools that boost usability and adoption. I lead projects with a strategic approach to UX, ensuring seamless user experiences and measurable client impact.…I am a visual intelligence expert specializing in integrating marketing technology and UX design to create transformative tools that enhance audience engagement and drive business growth. With a strong focus on translating complex ideas into intuitive designs, I empower users and improve strategic decision-making. I have extensive experience across multiple sectors, including education, industrial supply, and SaaS, delivering innovative and scalable design systems and bespoke tools that boost usability and adoption. I lead projects with a strategic approach to UX, ensuring seamless user experiences and measurable client impact.

Omar Faroqui

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I am a visual intelligence expert specializing in integrating marketing technology and UX design to create transformative tools that enhance audience engagement and drive business growth. With a strong focus on translating complex ideas into intuitive designs, I empower users and improve strategic decision-making. I have extensive experience across multiple sectors, including education, industrial supply, and SaaS, delivering innovative and scalable design systems and bespoke tools that boost usability and adoption. I lead projects with a strategic approach to UX, ensuring seamless user experiences and measurable client impact.…I am a visual intelligence expert specializing in integrating marketing technology and UX design to create transformative tools that enhance audience engagement and drive business growth. With a strong focus on translating complex ideas into intuitive designs, I empower users and improve strategic decision-making. I have extensive experience across multiple sectors, including education, industrial supply, and SaaS, delivering innovative and scalable design systems and bespoke tools that boost usability and adoption. I lead projects with a strategic approach to UX, ensuring seamless user experiences and measurable client impact.

Available to hire

I am a visual intelligence expert specializing in integrating marketing technology and UX design to create transformative tools that enhance audience engagement and drive business growth. With a strong focus on translating complex ideas into intuitive designs, I empower users and improve strategic decision-making.

I have extensive experience across multiple sectors, including education, industrial supply, and SaaS, delivering innovative and scalable design systems and bespoke tools that boost usability and adoption. I lead projects with a strategic approach to UX, ensuring seamless user experiences and measurable client impact.

Skills

Hybris

SaaS

Experience Level

Expert

Hybris

Expert

SaaS

Expert

Work Experience

Architect at Visual Goodness Intelligence

July 31, 2024 - August 23, 2025

Led the design and development of the Audience Builder AI Tool, a pioneering AI-powered platform for audience segmentation and management. Responsibilities included designing intuitive UX wireframes and integrating features such as a contextual Dock system, AI-triggered prompts, audience sharing, version control (undo/redo), chat history access, and data export capabilities. Delivered a seamless user experience that optimized workflows and maximized the tool's strategic value.

Lead / Senior UX Architect (Contract to Hire) at SMITH co

January 31, 2022 - August 23, 2025

Directed UX strategies and execution for SAP Commerce, SaaS products, and custom configuration tools. Specialized in scalable design systems, delivering impactful user experiences across sectors such as education, industrial supply (B2B/B2C), and SaaS. Led the creation and maintenance of comprehensive design systems and crafted bespoke production configuration tools to enhance client efficiency and precision.

SAP Commerce UX Designer at Publicis Sapient

August 31, 2019 - August 23, 2025

Provided strategic UX design consultancy with a focus on responsive ecommerce solutions using Hybris CMS for B2B and B2C clients. Developed tailored user experiences to optimize digital storefronts and customer satisfaction, leveraging in-depth expertise in Hybris CMS for scalable and robust integrations.