Available to hire
I am a strategic business developer and narrative co-creator with over 13 years of experience as a social work practitioner and narrative practitioner. I specialize in systemic therapy, solution-focused brief therapy, and narrative therapy, combining my social work expertise with business and leadership skills to develop innovative solutions and ecosystems that serve individuals and communities effectively.
I am a Gallup-certified StrengthsFinder Coach, and I lead with Strategic, Ideation, Developer, Futurist, Learner, Adaptability.
I thrive in start-up environments and ecosystem building, passionate about long-term strategic planning and partnerships. My work bridges social service agencies, government, and social enterprises to create impactful community interventions, particularly in mental health, dementia, and caregiving. As a therapist, coach, and communications professional, I uniquely integrate clinical and strategic lenses with a focus on evidence-based practice and societal impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Beginner
Chinese
Advanced
Work Experience
Head of Social Work and Caregiver Support at St Andrew’s Autism Centre
February 1, 2025 - PresentLead the planning, development, and implementation of services supporting caregivers of students, adult clients, and residents with autism. Collaborate with allied professionals to develop holistic care approaches and provide supervision, direction, and guidance to social workers. Build networks with community partners and design support structures addressing complex caregiver needs. Oversee department administration and work with senior management on enhanced systems of caregiver support.
Founder, Director, Chief Trainer at Maeusbrands
October 1, 2024 - PresentProvide brand management, social media management, psychotherapy, training, and consulting services focused on therapists, sole proprietors, and small businesses. Certified ASIST trainer and Gallup Global Strengths Coach. Offer consulting on partnership development, mental health, public health, and business aspects with a focus on ecosystem building and strategic long-term planning.
Head of Training and Partnerships & Counsellor at RANGE Counselling Service
July 1, 2024 - PresentPart of core strategic team leading training direction and operations. Initiate, produce, strategize, bid and secure tenders for mental health workshops. Develop and expand psychoeducation ecosystem hyperlocally and regionally. Partner with commercial entities to improve community accessibility to mental health services.
Associate Editor / Sub-committee Member at Singapore Association of Social Workers
January 1, 2022 - PresentServe on Publication Standing Committee writing, editing, interviewing, and designing the Social Dimension magazine. Revived publication standards, led design language and standardization, and coordinated content aligning with current social work leadership and societal context.
Social Worker / Co-team lead / Head of Outreach (Community Social Work) / Clinical Supervisor at AWWA Ltd (AWWA CREST)
November 1, 2023 - August 23, 2025Co-founded and expanded a new department with a team, managing social media, branding, press releases, and community narratives on dementia, mental health, and caregivers. Led stakeholder and partnership engagement with over 40 organizations, built strategic grassroots alliances, and supported complex casework. Mentored social workers and developed SOPs, achieving outreach KPI success and pioneering community initiatives such as the Dementia Search Activation Network.
Head of Social Work and Caregiver Support at St Andrew’s Autism Centre
February 1, 2025 - PresentLead planning, development, and implementation of tiered services emphasizing caregiver support for students and clients with autism. Provide supervision and guidance to social workers, collaborate with allied professionals for holistic care, and build networks with agencies to support families and caregivers. Oversee department administration and implement systems addressing complex caregiver needs.
Founder, Director, Chief Trainer at Maeusbrands
October 1, 2024 - PresentProvide brand management, social media management, psychotherapy, training, and consulting services targeted at small businesses, therapists, and sole proprietors. Certified ASIST trainer and Gallup Certified Global Strengths Coach. Develop partnerships and business strategies to enhance mental health and public health initiatives.
Head of Training and Partnerships, & Counsellor at RANGE Counselling Service
July 1, 2024 - PresentServe as core strategic team member and chief trainer. Secure tenders and bid opportunities, drive sales of bespoke workshops, and develop psychoeducation ecosystems regionally. Partner with commercial entities to increase mental health accessibility. Lead training direction and develop team training skills.
Co-founder, Business Development, Training and Brand Management, Therapist at ti.sea (Trauma Informed Southeast Asia)
May 31, 2024 - August 23, 2025Founding team member developing trauma-informed initiatives for children exposed to adverse childhood experiences, particularly from domestic violence. Oversee brand management, training development, and long-term business strategy including logic models and competitor analysis. Provided associate therapy services.
Associate Editor / Sub-committee member at Singapore Association of Social Workers
January 1, 2022 - PresentWrite, edit, and interview based on SASW leadership and Chairperson guidance. Revived and standardized the design and editorial language of the Social Dimension magazine. Conduct social work journalism, coordinate content, and contribute to social work community communications on current affairs.
Social Worker / Co-team Lead / Head of Outreach (Community Social Work) / Clinical Supervisor at AWWA Ltd (AWWA CREST)
November 30, 2023 - August 23, 2025Co-founded and expanded departments in eldercare and caregiver support, led narrative crafting and strategic communications with multiple platforms. Coordinated stakeholder management with grassroots and government partners. Mentored and clinically supervised social work associates. Developed community initiatives, conducted casework for dementia and mental health, and led psycho-educational talk delivery and training.
Social Worker at Fei Yue Family Service Centre
February 29, 2016 - August 23, 2025Provided social work interventions for families and communities including casework, group work, and community work. Planned programs for children and communities, trained volunteers, assisted in cases involving risks, and conducted family life education and counselling.
Social Work Associate (part-time) at Unspecified
August 31, 2015 - August 23, 2025Conducted social work casework and counseling support for clients requiring financial assistance. Assisted in community support programmes and information and referral services. Emceed stage events for clients and families.
Executive Officer, Agency Projects Department at Central Provident Fund Board, Singapore
February 28, 2013 - August 23, 2025Handled operations for the Ministry of Finance's GST Voucher project, managing citizen appeals, customer relations, and contractor liaison. Won innovation contests and served as emcee for company events.
Ministry Assistant, Training Admin & Logistics at Scripture Union Singapore
August 31, 2012 - August 23, 2025Managed social media strategies and brand development, visual creation for training materials, coordinated and executed training events, logistics for camps and programs, and supported executive leadership. Strategized ministry engagement and public interest events.
Student Care Teacher (Programme Coordinator) at New Life Children and Student Care Centre
June 30, 2011 - August 23, 2025Developed protocols and routines engaging primary school children with meaningful programs. Liaised with parents and assisted in event emceeing.
NSF Regimental Police (Military Working Dog Handler) at Singapore Armed Forces
September 30, 2010 - August 23, 2025Led men in daily routines, trained and mentored colleagues, managed animal husbandry duties. Initiated identity bonding through design and branding, improved camp facilities and security.
Head of Social Work and Caregiver Support at St Andrew’s Autism Centre
February 1, 2025 - PresentOversee planning, development, implementation, and evaluation of tiered services to support caregivers of clients with autism. Collaborate with allied professional teams for holistic care. Provide leadership and supervision to social workers to enhance caregiver support systems, including admissions, referrals, and navigation of community resources. Work with leadership to conceptualize and implement enhanced caregiver support structures addressing complex caregiver needs.
Founder, Director, Chief Trainer at Maeusbrands
October 1, 2024 - PresentProvide brand management and social media management services for sole proprietors, therapists, and small businesses. Offer psychotherapy (EMDR, Schema Therapy, Narrative Therapy, SFBT), training (DISC, Clifton Strengths, Mental Health, Motivational), and consulting for partnerships, ecosystems, USP, and mental health-related public health aspects. Serve as ASIST certified trainer and Gallup certified global strengths coach.
Head of Training and Partnerships, Counsellor at RANGE Counselling Service
July 1, 2024 - PresentPart of the core strategic team leading training directions and driving sales of bespoke workshops. Initiate, write, produce, strategize, bid, and secure tender opportunities with government and private entities. Develop psychoeducation ecosystems locally and regionally, and partner with commercial entities to increase mental health accessibility.
Co-founder, Business Development, Training and Brand Management, Therapist at Ti.sea (Trauma Informed Southeast Asia)
May 31, 2024 - August 23, 2025Founding team member focused on building trauma-informed support for children who survived adverse childhood experiences, especially domestic violence. Worked on brand management, training development and strategy, business long-term strategy, logic models, and competitor analysis. Provided associate therapy services.
Social Worker / Co-team lead / Head of Outreach / Clinical Supervisor at AWWA Ltd (AWWA CREST)
November 30, 2023 - August 23, 2025Co-started and developed a department focusing on dementia, mental health, and caregiver support. Coordinated narratives, branding, social media, and campaigns across multiple platforms. Established strategic partnerships with government and grassroots agencies. Led clinical supervision and mentoring for social work associates. Organized large-scale community and academic events such as hackathons. Developed SOPs, coached teams in outreach and stakeholder management.
Head of Social Work and Caregiver Support at St Andrew’s Autism Centre
February 1, 2025 - PresentLead the planning and implementation of a tiered caregiver support system for students, clients, and residents with autism. Collaborate with allied professionals to develop holistic approaches, provide leadership and supervision to social work teams, coordinate admissions, referrals, and community resource navigation. Build partnerships with external agencies to enhance caregiver support and design systems addressing complex caregiving needs.
Founder, Director, Chief Trainer at Maeusbrands
October 1, 2024 - PresentProvide brand management and social media management services for sole proprietors and small businesses. Offer psychotherapy training and consultancy services including EMDR, Schema, Narrative, and Solution-Focused Brief Therapy. Certified trainer for ASIST and Gallup Certified Global Strengths Coach, leading training and business development initiatives.
Head of Training and Partnerships & Counsellor at RANGE Counselling Service
July 1, 2024 - PresentCore strategic team member and chief trainer driving bespoke workshops, securing tenders, and developing training capabilities. Lead ecosystem development of psychoeducation locally and regionally, fostering partnerships with commercial entities for increased mental health accessibility.
Associate Editor / Sub-committee Member at Singapore Association of Social Workers
January 1, 2022 - PresentWrite, edit, and coordinate interviews for publications. Revived Social Dimension magazine design language and led standardization efforts. Conduct social work journalism keeping pace with current affairs and providing critical analysis relevant to social work professionals.
Social Worker / Co-team Lead / Head of Outreach / Clinical Supervisor at AWWA Ltd (AWWA CREST)
November 30, 2023 - August 23, 2025Pioneered and expanded a new social work department, leading outreach and advocacy for dementia, mental health, and caregivers. Coordinated social media communications, stakeholder partnerships with over 40 organizations, and mentored social work associates. Spearheaded innovative community initiatives including dementia-friendly programs and organized community hackathons.
Education
Bachelor of Social Work at SIM University
January 1, 2011 - January 1, 2015Graduate Certificate in Narrative Therapy at Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Narrative Therapy and Community Work at University of Melbourne with Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Social Work (Stackable Route) at National University of Singapore
January 1, 2022 - August 23, 2025Executive Masters of Business Administration (EMBA) for Strategic Leadership at VALAR Institute, QUANTIC School of Business and Technology, USA
January 1, 2023 - February 1, 2024Diploma in Chemical Process Technology (Polymer Tech) at Singapore Polytechnic
January 1, 2005 - January 1, 2008Graduate Certificate Narrative Therapy at Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Narrative Therapy and Community Work (Candidate) at University of Melbourne, with Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Social Work (Stackable Route) (Candidate) at National University of Singapore
January 1, 2022 - August 23, 2025Executive Master of Business Administration (EMBA) for Strategic Leadership at VALAR Institute, QUANTIC School of Business and Technology, USA
January 1, 2023 - February 1, 2024Bachelor of Social Work at SIM University
January 1, 2011 - December 31, 2015Diploma in Chemical Process Technology (Polymer Tech) at Singapore Polytechnic
January 1, 2005 - December 31, 2008Bachelor of Social Work at SIM University
January 1, 2011 - December 31, 2015Diploma in Chemical Process Technology (Polymer Tech) at Singapore Polytechnic
January 1, 2005 - December 31, 2008Executive Masters of Business Administration (MBA) for Strategic Leadership at VALAR Institute, QUANTIC School of Business and Technology, USA
January 1, 2023 - February 28, 2024Graduate Certificate Narrative Therapy at Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Social Work (Stackable Route) at National University of Singapore
January 1, 2022 - August 23, 2025Masters of Narrative Therapy and Community Work at University of Melbourne, with Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Bachelor of Social Work (BSW) at SIM University
January 1, 2011 - December 31, 2015Executive Masters of Business Administration (EMBA) for Strategic Leadership at VALAR Institute, QUANTIC School of Business and Technology, USA
January 1, 2023 - February 29, 2024Graduate Certificate Narrative Therapy at Dulwich Centre, Australia
January 1, 2022 - August 23, 2025Master of Social Work (MSW) (Stackable Route) - Candidate at National University of Singapore
January 1, 2022 - December 31, 2026Master of Narrative Therapy and Community Work (MNTCW) - Candidate (Hiatus) at University of Melbourne with Dulwich Centre, Australia
January 1, 2022 - December 31, 2028Diploma in Chemical Process Technology (Polymer Tech) at Singapore Polytechnic
January 1, 2005 - December 31, 2008Qualifications
Registered Social Worker (RSW - 1684)
May 1, 2016 - August 23, 2025Applied Suicide Intervention and Skills Training (ASIST) Trainer
July 1, 2024 - August 23, 2025GALLUP Certified Global Strengths Coach
October 18, 2024 - August 23, 2025WSQ Advanced Certificate in Learning and Performance 2.0 (ACLP 2.0)
February 1, 2024 - April 1, 2024Certificate in Competence in Social Policy and Welfare Services
January 11, 2030 - August 23, 2025Certificate of Competence in Palliative and End-of-life Care
January 11, 2030 - August 23, 2025Certificate of Competence in Family and Inter-personal Violence
January 11, 2030 - August 23, 2025Certificate of Competence in Topics in Social Work: Qualitative Research
January 11, 2030 - August 23, 2025Certificate of Competence in Using Play Therapy with Children and Families
January 11, 2030 - August 23, 2025Registered Social Worker (RSW-1684)
May 1, 2016 - August 23, 2025WSQ Advanced Certificate in Learning and Performance 2.0 (ACLP 2.0)
February 1, 2024 - April 30, 2024GALLUP Certified Global Strengths Coach (Trainer no: 42492)
October 18, 2024 - August 23, 2025Applied Suicide Intervention and Skills Training (ASIST) Trainer (Trainer no. 72686)
July 1, 2024 - August 23, 2025Certificate in Competence in Social Policy and Welfare Services
January 11, 2030 - August 23, 2025Certificate of Competence in Palliative and End-of-life Care
January 11, 2030 - August 23, 2025Certificate of Competence in Family and Inter-personal Violence
January 11, 2030 - August 23, 2025Certificate of Competence in Topics in Social Work: Qualitative Research
January 11, 2030 - August 23, 2025Certificate of Competence in Using Play Therapy with Children and Families
January 11, 2030 - August 23, 2025Certified Career Coach and Certified Behavioural Consultant (DISC)
March 1, 2016 - August 23, 2025Certified Stress Management Consultant
January 1, 2017 - August 23, 2025EMDR Level 1 Certification (In Progress)
January 11, 2030 - August 23, 2025Certified Schema Therapy Level I & Advanced II
January 11, 2030 - August 23, 2025Gottman Therapy Level 2
January 11, 2030 - August 23, 2025ASIST Trainer Training (In Progress)
January 11, 2030 - August 23, 2025Certificate in Visual Communications Specialist (Audit)
January 1, 2018 - August 23, 2025Diploma in Interior Design (online)
January 1, 2020 - August 23, 2025Registered Social Worker (RSW -1684)
May 1, 2016 - August 23, 2025WSQ Advanced Certificate in Learning and Performance 2.0 (ACLP 2.0)
February 1, 2024 - April 30, 2024GALLUP Certified Global Strengths Coach
October 18, 2024 - August 23, 2025Applied Suicide Intervention and Skills Training (ASIST) Trainer
July 1, 2024 - August 23, 2025Certificate in Competence in Social Policy and Welfare Services
January 1, 2022 - August 23, 2025Certificate of Competence in Palliative and End-of-life Care
January 1, 2022 - August 23, 2025Certificate of Competence in Family and Inter-personal Violence
January 1, 2022 - August 23, 2025Certificate of Competence in Topics in Social Work: Qualitative Research
January 1, 2022 - August 23, 2025Certificate of Competence in Using Play Therapy with Children and Families
January 11, 2030 - August 23, 2025Registered Social Worker (RSW-1684)
May 1, 2016 - August 23, 2025WSQ Advanced Certificate in Learning and Performance 2.0 (ACLP 2.0)
February 1, 2024 - April 30, 2024GALLUP Certified Global Strengths Coach
October 18, 2024 - August 23, 2025Applied Suicide Intervention and Skills Training (ASIST) Trainer
July 1, 2024 - August 23, 2025Certificate in Competence in Social Policy and Welfare Services
January 11, 2030 - August 23, 2025Certificate of Competence in Palliative and End-of-life Care
January 11, 2030 - August 23, 2025Certificate of Competence in Family and Inter-personal Violence
January 11, 2030 - August 23, 2025Certificate of Competence in Topics in Social Work: Qualitative Research
January 11, 2030 - August 23, 2025Certificate of Competence in Using Play Therapy with Children and Families
January 11, 2030 - August 23, 2025Industry Experience
Non-Profit Organization, Healthcare, Education, Government, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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