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I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect. I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I've created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for "first-3-second" hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.…I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect. I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I've created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for "first-3-second" hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.

Rishita Thapa

UGC Creator, Creative Director, Brand Strategist, +3

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I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect. I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I've created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for "first-3-second" hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.…I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect. I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I've created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for "first-3-second" hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.

Available to hire

I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect.

I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I’ve created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for “first-3-second” hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

User-Generated Content (UGC) Creator | Freelance Creative Strategist at Self-employed

January 1, 2023 - Present

Created high-performing video content for more than 40 brands in beauty, fashion, lifestyle, and wellness. Known for "first-3-second" hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions. Specialized in personality-led promotion, trend adaptation, and storytelling that feels native, not salesy. Delivered custom short-form video ads that generated 2–3x return on ad spend and earned repeat client contracts.

Creative Strategy Consultant (Academic Capstone) at Restful Parenting – Brand Case Project

December 1, 2024 - August 23, 2025

Conducted digital ecosystem audit and created brand mood boards and positioning documents. Designed an Instagram ad campaign for Ontario-based parents with a strong call-to-action and visual focus. Presented strategy deck to a panel of faculty and received top scores for clarity, creativity, and insight.

User-Generated Content (UGC) Creator | Freelance Creative Strategist at Self-employed

January 1, 2023 - Present

Created high-performing video content for 40+ brands in beauty, fashion, lifestyle, and wellness. Known for ‘first-3-second’ hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions. Specialized in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. Delivered custom short-form video ads that generated 2–3x ROAS and earned repeat client contracts.

Creative Strategy Consultant (Academic Capstone) at Restful Parenting – Brand Case Project

December 1, 2024 - August 23, 2025