Rishita Thapa
I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically.
About
I blend brand management strategy with creator energy. With a foundation in consumer psychology and a knack for digital storytelling, I help brands speak human — visually, emotionally, and authentically. Whether it’s a 15-second reel or a rebrand pitch deck, I shape messages that connect.
I specialize in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. I’ve created high-performing video content for 40+ brands across beauty, fashion, lifestyle, and wellness, known for “first-3-second” hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions.
- 3 years' experience
- Joined August 2025
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
- Healthcare
Work experience· 4 roles
Conducted digital ecosystem audit and created brand mood boards and positioning documents. Designed an Instagram ad campaign for Ontario-based parents with a strong call-to-action and visual focus. Presented strategy deck to a panel of faculty and received top scores for clarity, creativity, and insight.
Conducted digital ecosystem audit and created brand mood boards and positioning documents. Designed an Instagram ad campaign for Ontario-based parents with a strong call-to-action and visual focus. Presented strategy deck to a panel of faculty and received top scores for clarity, creativity, and insight.
Created high-performing video content for 40+ brands in beauty, fashion, lifestyle, and wellness. Known for ‘first-3-second’ hooks, aesthetic visuals, and authentic scripting that drives clicks and conversions. Specialized in personality-led promotion, trend adaptation, and storytelling that feels native — not salesy. Delivered custom short-form video ads that generated 2–3x ROAS and earned repeat client contracts.
Education
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