Mehak Kothari

Led product design for an AI-driven immigration platform serving over 20,000 users, improving access to legal, financial, and healthcare services. Reduced user onboarding friction by 40% through usability testing, journey mapping, and streamlined conversion funnels. Built a modular, WCAG 2.1 AA-compliant design system, cutting developer handoff time by 30% and standardizing B2B/B2C UI patterns. Collaborated with PMs, engineers, and legal teams in agile sprints to ship user-validated features rapidly. Shaped product roadmap by converting research insights into MVP priorities, boosting customer retention by 15%.

Designed AI-powered systems and tools for CVS and Albertsons, streamlining data workflows and improving accuracy by 40%, aligned with business goals for operational efficiency. Led UX design for enterprise SaaS software, boosting workflow efficiency by 20% through data-informed insights and user research. Optimized AI chat assistant using iterative usability testing, increasing user engagement by 30% with streamlined interaction flows. Delivered scalable user experiences, enhancing product engagement by 25% for enterprise and B2B clients by implementing strategic design systems.

Increased Gen Z engagement on CNN’s mobile app by 20% through targeted UX improvements informed by user research and A/B testing. Co-created feature roadmaps in collaboration with cross-functional teams, ensuring alignment with business objectives and enhancing user-centric designs.