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Hi, I'm Donnabelle Castillo, a dedicated professional with a strong background in retail operations and digital content creation. I currently lead back-of-house operations at Victoria's Secret, ensuring smooth processes and brand consistency, while also coaching associates on customer service standards. Alongside this, I have developed skills in content creation through my internship at Brain Racers, where I authored blog posts, designed newsletters, and created educational curriculum content. I hold a Bachelor of Arts in English and am currently advancing my publishing skills through a certificate program. I'm passionate about producing quality educational content and fostering interactive communities, blending creativity with operational expertise to drive results in retail and digital platforms.…Hi, I'm Donnabelle Castillo, a dedicated professional with a strong background in retail operations and digital content creation. I currently lead back-of-house operations at Victoria's Secret, ensuring smooth processes and brand consistency, while also coaching associates on customer service standards. Alongside this, I have developed skills in content creation through my internship at Brain Racers, where I authored blog posts, designed newsletters, and created educational curriculum content. I hold a Bachelor of Arts in English and am currently advancing my publishing skills through a certificate program. I'm passionate about producing quality educational content and fostering interactive communities, blending creativity with operational expertise to drive results in retail and digital platforms.

Donnabelle Castillo

Merchandiser, Content Creator, Copywriter, +2

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Hi, I'm Donnabelle Castillo, a dedicated professional with a strong background in retail operations and digital content creation. I currently lead back-of-house operations at Victoria's Secret, ensuring smooth processes and brand consistency, while also coaching associates on customer service standards. Alongside this, I have developed skills in content creation through my internship at Brain Racers, where I authored blog posts, designed newsletters, and created educational curriculum content. I hold a Bachelor of Arts in English and am currently advancing my publishing skills through a certificate program. I'm passionate about producing quality educational content and fostering interactive communities, blending creativity with operational expertise to drive results in retail and digital platforms.…Hi, I'm Donnabelle Castillo, a dedicated professional with a strong background in retail operations and digital content creation. I currently lead back-of-house operations at Victoria's Secret, ensuring smooth processes and brand consistency, while also coaching associates on customer service standards. Alongside this, I have developed skills in content creation through my internship at Brain Racers, where I authored blog posts, designed newsletters, and created educational curriculum content. I hold a Bachelor of Arts in English and am currently advancing my publishing skills through a certificate program. I'm passionate about producing quality educational content and fostering interactive communities, blending creativity with operational expertise to drive results in retail and digital platforms.

Available to hire

Hi, I’m Donnabelle Castillo, a dedicated professional with a strong background in retail operations and digital content creation. I currently lead back-of-house operations at Victoria’s Secret, ensuring smooth processes and brand consistency, while also coaching associates on customer service standards. Alongside this, I have developed skills in content creation through my internship at Brain Racers, where I authored blog posts, designed newsletters, and created educational curriculum content.

I hold a Bachelor of Arts in English and am currently advancing my publishing skills through a certificate program. I’m passionate about producing quality educational content and fostering interactive communities, blending creativity with operational expertise to drive results in retail and digital platforms.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Customer Experience Lead - Operations at Victoria’s Secret

October 1, 2024 - Present

Lead back-of-house operations including processing shipment, organizing product placement, and maintaining brand standards across PINK and Victoria’s Secret sections. Manage sales floor readiness by replenishing stock and ensuring high-demand items are available and merchandised according to seasonal floor sets. Coach associates on customer service expectations including fitting room etiquette, bra measurement guidelines, and clienteling practices. Collaborate with leadership to execute promotions and meet daily sales and conversion goals.

Selling Associate at Victoria’s Secret

October 1, 2024 - August 23, 2025

Provided customer service and sales support within the store from November 2017 to October 2024, contributing to an excellent shopping environment and sales targets.

Content and Design Intern at Brain Racers

December 1, 2022 - August 23, 2025

Proofread and edited articles for grammatical and factual accuracy to ensure clarity and maintain company tone. Authored blog posts and SEO content related to education and gaming. Designed and wrote monthly newsletters using Canva and InDesign, creating illustrations, text, and images. Developed English curriculum content for grades K-8. Streamed weekly live gameplay sessions on TikTok, fostering an interactive community.