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I am a results-driven eCommerce and digital marketing professional with over 12 years of experience accelerating online sales growth, customer acquisition, and brand visibility for B2B, B2C, and B2B2C segments. I specialize in Shopify operations, CRO, performance marketing, CRM-driven lifecycle marketing, and SEO/SEM strategies, with proven ability to build brands, scale eCommerce businesses, and deliver outstanding ROAS and profitability across international markets including USA, UAE, India, Australia, and Canada. With extensive expertise in managing campaigns across Google, Meta, and Performance Max, I have successfully boosted revenues, reduced customer acquisition costs, and increased conversion rates. I am passionate about leveraging data analytics tools such as GA4, Hotjar, and Mixpanel to understand customer behavior and optimize marketing funnels, while developing full-funnel email and WhatsApp automation strategies. I thrive in cross-functional team leadership and mentoring roles, driving digital transformation and growth initiatives in various sectors including Education, EdTech, Retail, FMCG, and Hospitality.…I am a results-driven eCommerce and digital marketing professional with over 12 years of experience accelerating online sales growth, customer acquisition, and brand visibility for B2B, B2C, and B2B2C segments. I specialize in Shopify operations, CRO, performance marketing, CRM-driven lifecycle marketing, and SEO/SEM strategies, with proven ability to build brands, scale eCommerce businesses, and deliver outstanding ROAS and profitability across international markets including USA, UAE, India, Australia, and Canada. With extensive expertise in managing campaigns across Google, Meta, and Performance Max, I have successfully boosted revenues, reduced customer acquisition costs, and increased conversion rates. I am passionate about leveraging data analytics tools such as GA4, Hotjar, and Mixpanel to understand customer behavior and optimize marketing funnels, while developing full-funnel email and WhatsApp automation strategies. I thrive in cross-functional team leadership and mentoring roles, driving digital transformation and growth initiatives in various sectors including Education, EdTech, Retail, FMCG, and Hospitality.

Shakira Shaikh

Digital Marketer, Performance Marketer, SEO Expert, +2

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I am a results-driven eCommerce and digital marketing professional with over 12 years of experience accelerating online sales growth, customer acquisition, and brand visibility for B2B, B2C, and B2B2C segments. I specialize in Shopify operations, CRO, performance marketing, CRM-driven lifecycle marketing, and SEO/SEM strategies, with proven ability to build brands, scale eCommerce businesses, and deliver outstanding ROAS and profitability across international markets including USA, UAE, India, Australia, and Canada. With extensive expertise in managing campaigns across Google, Meta, and Performance Max, I have successfully boosted revenues, reduced customer acquisition costs, and increased conversion rates. I am passionate about leveraging data analytics tools such as GA4, Hotjar, and Mixpanel to understand customer behavior and optimize marketing funnels, while developing full-funnel email and WhatsApp automation strategies. I thrive in cross-functional team leadership and mentoring roles, driving digital transformation and growth initiatives in various sectors including Education, EdTech, Retail, FMCG, and Hospitality.…I am a results-driven eCommerce and digital marketing professional with over 12 years of experience accelerating online sales growth, customer acquisition, and brand visibility for B2B, B2C, and B2B2C segments. I specialize in Shopify operations, CRO, performance marketing, CRM-driven lifecycle marketing, and SEO/SEM strategies, with proven ability to build brands, scale eCommerce businesses, and deliver outstanding ROAS and profitability across international markets including USA, UAE, India, Australia, and Canada. With extensive expertise in managing campaigns across Google, Meta, and Performance Max, I have successfully boosted revenues, reduced customer acquisition costs, and increased conversion rates. I am passionate about leveraging data analytics tools such as GA4, Hotjar, and Mixpanel to understand customer behavior and optimize marketing funnels, while developing full-funnel email and WhatsApp automation strategies. I thrive in cross-functional team leadership and mentoring roles, driving digital transformation and growth initiatives in various sectors including Education, EdTech, Retail, FMCG, and Hospitality.

Available to hire

I am a results-driven eCommerce and digital marketing professional with over 12 years of experience accelerating online sales growth, customer acquisition, and brand visibility for B2B, B2C, and B2B2C segments. I specialize in Shopify operations, CRO, performance marketing, CRM-driven lifecycle marketing, and SEO/SEM strategies, with proven ability to build brands, scale eCommerce businesses, and deliver outstanding ROAS and profitability across international markets including USA, UAE, India, Australia, and Canada.

With extensive expertise in managing campaigns across Google, Meta, and Performance Max, I have successfully boosted revenues, reduced customer acquisition costs, and increased conversion rates. I am passionate about leveraging data analytics tools such as GA4, Hotjar, and Mixpanel to understand customer behavior and optimize marketing funnels, while developing full-funnel email and WhatsApp automation strategies. I thrive in cross-functional team leadership and mentoring roles, driving digital transformation and growth initiatives in various sectors including Education, EdTech, Retail, FMCG, and Hospitality.

Skills

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Expert

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Expert

Work Experience

Digital Marketing Head at Azent Overseas Education

January 1, 2024 - August 23, 2025

Led campaigns across Meta, Google, influencer, and affiliate channels targeting global student intakes in UK, USA, Australia, Canada. Managed regional brand teams and cross-functional collaboration for consistent go-to-market execution across centers. Directed CRM-driven marketing strategy to improve Marketing Qualified Lead (MQL) quality and student application conversion. Implemented lead scoring matrix and refined cost per lead (CPL) metrics for marketing budget optimization. Owned end-to-end event marketing including education fairs, webinars, and university visits. Achieved 64% increase in leads at lower CPL in 2 quarters, 22% increase in lead-to-student conversion, 3x lead growth for education fairs.

Digital Marketing Head at Horecastore Restaurant & Equipment Supply

January 1, 2024 - Present

Led scaled eCommerce operations, performance marketing, and SEO for Horecastore's B2B and D2C site and store walk-ins. Managed Magento store, implemented CRO strategies to reduce cart abandonment and improve average order value (AOV). Achieved 700% ROAS via optimized Google Shopping, Meta, and Performance Max campaigns. Integrated Buy Now Pay Later (BNPL) and customer financing messaging into paid media strategy. Leveraged competitor keyword targeting to increase in-store traffic and repeat purchases. Used GA4, Hotjar, and Mixpanel to analyze customer behavior and improve conversion funnel. Developed full-funnel email and WhatsApp automation using MoEngage for retargeting and lifecycle marketing.

Digital Marketing Head at Azent Overseas Education

January 1, 2024 - August 23, 2025

Led B2C EdTech regional marketing campaigns in USA, Canada, Australia, and UK across Meta, Google, influencer, and affiliate channels targeting global student recruitment. Managed regional brand teams and cross-functional collaboration to ensure consistent go-to-market execution. Directed CRM-driven marketing strategy to improve Marketing Qualified Lead quality and student application conversion. Implemented lead scoring matrix and refined cost-per-lead metrics for budget optimization. Owned end-to-end event marketing including education fairs, webinars, and university visits. Delivered a 64% increase in leads at lower cost-per-lead and 22% improvement in lead-to-student conversion with triple lead growth at education fairs.

Digital Marketing Head at Horecastore Restaurant & Equipment Supply

January 1, 2024 - Present

Led eCommerce operations including marketing and SEO for Horecastore’s B2B and D2C website and physical stores. Managed Magento store, implemented conversion rate optimization strategies to reduce cart abandonment and improve average order value. Achieved 700% ROAS through optimized Google Shopping, Meta, and Performance Max campaigns. Integrated Buy Now Pay Later and customer financing messaging into paid media strategies. Leveraged competitor keyword targeting to drive in-store traffic and repeated purchases. Used GA4, Hotjar, and Mixpanel for customer behavior analytics and funnel optimization. Developed full-funnel email and WhatsApp automation using MoEngage for retargeting and lifecycle marketing.

Digital Marketing and Product Manager at Vivant Healthcare

January 1, 2020 - August 23, 2025

Led digital strategy for B2B/B2C product launches including Nyra health app. Handled end-to-end campaign planning, app store optimization, and download growth. Used Firebase and App Store analytics for engagement tracking.

Digital Marketing & Product Manager at Vivant Healthcare

January 1, 2020 - August 23, 2025

Led digital marketing and product management for SaaS and health tech eCommerce B2B/B2C product launches including Nyra health app. Managed end-to-end campaign planning, app store optimization, and download growth. Utilized Firebase and App Store analytics for engagement tracking. Managed app download campaigns and product development.

Digital Marketing Specialist at ACK Media (Brand - Tinkle, Amar Chitra Katha & NatGeo Traveller)

January 1, 2018 - August 23, 2025

Launched and scaled eCommerce operations with INR 5 Cr annual gross sales. Managed Amazon and Flipkart marketplace listings and sales campaigns. Led merchandising, promotions, and SEO to boost product visibility and conversions. Owned P&L for direct-to-consumer eCommerce sales including subscriptions.

Digital Marketing Specialist at ACK Media (Brands: Tinkle, Amarchitra Katha & NatGeo Traveller)

January 1, 2018 - August 23, 2025

Launched and scaled eCommerce operations generating INR 5 Crore annual gross sales. Managed Amazon and Flipkart marketplace listings and sales campaigns. Led merchandising, promotions, and SEO to boost product visibility and conversions. Owned P&L for direct-to-consumer eCommerce sales including subscriptions.

SEO Specialist at Reach Local - Digital Media Agency

January 1, 2016 - August 23, 2025

Managed SEO/SEM campaigns for 75+ websites monthly in USA, Australia, Malaysia. Ran Google Ads campaigns and maintained reporting dashboards. Trained new joinees on built-in tools and optimization rules.

SEO Specialist at Reach Local - Digital Media Agency

January 1, 2016 - August 23, 2025

Managed SEO/SEM campaigns for 75+ websites monthly across USA, Australia, and Malaysia. Ran Google Ads campaigns and maintained reporting dashboards. Trained new joiners on tools and optimization rules.