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Hi, I’m Edith, a social media manager with a track record of building brand presence through strategy, engaging content, and proactive community management across Instagram, TikTok, and Facebook. I’ve collaborated with hospitality, food & beverage, and lifestyle brands across international markets to grow reach, boost engagement, and drive event ticket sales. I’m proficient in trend research, digital marketing fundamentals, and analytics, and I thrive in turning insights into actionable content plans, calendars, and campaigns. I enjoy collaborating with teams and clients to craft authentic brand stories that resonate with audiences worldwide.…Hi, I’m Edith, a social media manager with a track record of building brand presence through strategy, engaging content, and proactive community management across Instagram, TikTok, and Facebook. I’ve collaborated with hospitality, food & beverage, and lifestyle brands across international markets to grow reach, boost engagement, and drive event ticket sales. I’m proficient in trend research, digital marketing fundamentals, and analytics, and I thrive in turning insights into actionable content plans, calendars, and campaigns. I enjoy collaborating with teams and clients to craft authentic brand stories that resonate with audiences worldwide.

Edith Msowoya

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Edith, a social media manager with a track record of building brand presence through strategy, engaging content, and proactive community management across Instagram, TikTok, and Facebook. I’ve collaborated with hospitality, food & beverage, and lifestyle brands across international markets to grow reach, boost engagement, and drive event ticket sales. I’m proficient in trend research, digital marketing fundamentals, and analytics, and I thrive in turning insights into actionable content plans, calendars, and campaigns. I enjoy collaborating with teams and clients to craft authentic brand stories that resonate with audiences worldwide.…Hi, I’m Edith, a social media manager with a track record of building brand presence through strategy, engaging content, and proactive community management across Instagram, TikTok, and Facebook. I’ve collaborated with hospitality, food & beverage, and lifestyle brands across international markets to grow reach, boost engagement, and drive event ticket sales. I’m proficient in trend research, digital marketing fundamentals, and analytics, and I thrive in turning insights into actionable content plans, calendars, and campaigns. I enjoy collaborating with teams and clients to craft authentic brand stories that resonate with audiences worldwide.

Available to hire

Hi, I’m Edith, a social media manager with a track record of building brand presence through strategy, engaging content, and proactive community management across Instagram, TikTok, and Facebook. I’ve collaborated with hospitality, food & beverage, and lifestyle brands across international markets to grow reach, boost engagement, and drive event ticket sales.

I’m proficient in trend research, digital marketing fundamentals, and analytics, and I thrive in turning insights into actionable content plans, calendars, and campaigns. I enjoy collaborating with teams and clients to craft authentic brand stories that resonate with audiences worldwide.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Social Media Manager at The Alchemist Dubai

June 1, 2025 - Present

Led social media strategy across Instagram, Facebook, and TikTok; managed content planning, publishing, and analytics using Meta Business Suite; directed content calendars and community management (DMs & comments); led digital campaigns for chef's table and live events, managing ticket sales promotion and paid ads.

Social Media Manager (Contractor) at MixBloom

February 1, 2025 - May 1, 2025

Managed white-label social media content for international clients in hospitality and SaaS; created and scheduled content for Whitbarrow Lodge (luxury Lake District property) including carousels, reels, and captions aligned to brand tone; developed LinkedIn content strategy for a SaaS persona account, producing thought-leadership carousels and static graphics around pipeline management themes; delivered weekly content plans and client-facing reports, maintaining consistent communication with account contacts.

Sales Assistant at Wild Ginger

December 31, 2021 - August 24, 2025

Assisted with online sales for a local hair care brand by managing customer inquiries via social media and WhatsApp, recommending products based on hair needs, and guiding customers through the order process. Helped maintain the brand’s online presence through social content support, product captions, and customer engagement.

Administrative Assistant at La Fleur

January 1, 2021 - February 1, 2022

Managed calendars and scheduling (Outlook, Google Calendar) to optimise executive availability; organised confidential documents (Microsoft 365, Google Drive) and ensured compliance; streamlined interdepartmental communication and vendor coordination; handled correspondence, inventory, and procurement to maintain smooth operations.

Waitress at Wild Ginger

December 31, 2019 - August 24, 2025

Served guests in a fast-paced dining environment, took detailed orders, handled table service, and resolved complaints quickly. Built rapport with customers and ensured smooth service during peak hours.

Social Media Manager at The Alchemist DXB

January 1, 2018 - Present

Managed daily content creation for Instagram and TikTok, responded to DMs and customer inquiries, and curated visuals that reflected the brand's identity. Boosted engagement by creating trendy, high-impact content aligned with audience interests.