Hi, I'm Irene Doan, a passionate and dedicated graphic designer and UX/UI designer based in Calgary. With an honours diploma in Interactive Design specializing in Graphic Design, I excel in creating compelling visual identities and marketing collateral that resonate across print and digital platforms. My background spans diverse sectors including food service, retail, and non-profit, and I thrive on crafting clear, engaging designs that boost brand visibility and customer engagement. I am proficient in Adobe Creative Suite, Canva, and have hands-on experience in basic video editing. I enjoy combining my strong skills in typography, layout, and colour theory with user-centered design principles to deliver not only attractive but functional and effective design solutions. Whether working on branding, social media content, websites, or campaign visuals, I aim to produce clean, modern, and impactful creative assets that meet client goals and captivate audiences.

Irene Doan

Hi, I'm Irene Doan, a passionate and dedicated graphic designer and UX/UI designer based in Calgary. With an honours diploma in Interactive Design specializing in Graphic Design, I excel in creating compelling visual identities and marketing collateral that resonate across print and digital platforms. My background spans diverse sectors including food service, retail, and non-profit, and I thrive on crafting clear, engaging designs that boost brand visibility and customer engagement. I am proficient in Adobe Creative Suite, Canva, and have hands-on experience in basic video editing. I enjoy combining my strong skills in typography, layout, and colour theory with user-centered design principles to deliver not only attractive but functional and effective design solutions. Whether working on branding, social media content, websites, or campaign visuals, I aim to produce clean, modern, and impactful creative assets that meet client goals and captivate audiences.

Available to hire

Hi, I’m Irene Doan, a passionate and dedicated graphic designer and UX/UI designer based in Calgary. With an honours diploma in Interactive Design specializing in Graphic Design, I excel in creating compelling visual identities and marketing collateral that resonate across print and digital platforms. My background spans diverse sectors including food service, retail, and non-profit, and I thrive on crafting clear, engaging designs that boost brand visibility and customer engagement.

I am proficient in Adobe Creative Suite, Canva, and have hands-on experience in basic video editing. I enjoy combining my strong skills in typography, layout, and colour theory with user-centered design principles to deliver not only attractive but functional and effective design solutions. Whether working on branding, social media content, websites, or campaign visuals, I aim to produce clean, modern, and impactful creative assets that meet client goals and captivate audiences.

See more

Work Experience

UX/UI Designer at FindFont App - SAIT Capstone Project
April 30, 2025 - August 24, 2025
Conducted user interviews and research to identify pain points and user behaviors for a font-finding app. Created user personas and journey maps to guide product direction. Designed over 40 wireframes and high-fidelity screens including a complete branding system. Built an interactive prototype and presented it to 200+ attendees at SAIT's showcase. The project was recognized as a Top 3 winner at the 2025 SAIT Ignite Awards for excellence in high-fidelity prototype design.
Freelance Branding Designer at Mymy Sub
April 30, 2025 - August 24, 2025
Developed a comprehensive visual identity system including brand guidelines, logo variations, typography, and color palette for a Vietnamese street food restaurant. Designed 30+ print and digital assets such as digital menu screens, takeout menus, business cards, loyalty cards, window posters, and branded stickers. Created engaging social media graphics and templates optimized for customer engagement. Designed and launched a responsive Wix website integrating brand visuals and restaurant information to support marketing goals. Collaborated closely with the client to gather feedback and ensure smooth project handoff with organized, production-ready files.
Graphic Design & Marketing Intern at Aramark Company
April 30, 2025 - August 24, 2025
Designed over 100 marketing materials including posters, flyers, A-frames, digital menus, Instagram Reel thumbnails, and event signage, supporting campaigns for 9+ food brands across two campus dining locations. Ensured brand consistency across print and digital platforms, created 200+ social media content pieces doubling Instagram reach to 14,000+ monthly viewers. Developed visual assets for 40+ events including seasonal and branded campaigns for major brands like Coca-Cola and Nutella. Collaborated with vendors and internal stakeholders to align assets with campaign strategy. Managed design files and facilitated access for non-design team members by uploading projects to Canva. Applied strong layout, typography, and storytelling principles to drive student engagement and event success.
Freelance Branding Designer at iZi Convenience Store
March 31, 2025 - August 24, 2025
Designed a cohesive brand identity including logo variations, color palette, typography, and store signage to establish a consistent visual presence. Created over 20 marketing assets such as posters, food menus, promotional signage, and in-store displays adhering to brand guidelines. Produced engaging social media graphics to support local marketing campaigns and community engagement. Prepared print-ready and digital files ensuring accurate specifications for vendors and digital platforms. Organized design assets in accessible folders and templates for easy reuse and future updates.
UX/UI Designer at Merch Tour Feature on Weverse App - UX Case Study
February 28, 2025 - August 24, 2025
Conducted competitor analysis and created user personas, journey maps, and SWOT analysis to identify usability issues in concert merchandise pre-order process. Applied a 4-phase UX process to design intuitive user flows improving navigation and pickup experience. Designed over 35 medium- and high-fidelity responsive wireframes in Figma optimized for desktop and mobile usability.

Education

Diploma in Interactive Design at Southern Alberta Institute of Technology (SAIT)
January 11, 2030 - January 1, 2025

Qualifications

Google UX Design Certificate
February 1, 2025 - August 24, 2025

Industry Experience

Retail, Non-Profit Organization, Education