Thilini Perera
Hi everyone, my name is Thilini Perera.
About
Hi everyone, my name is Thilini Perera. I’m based in Colombo, Sri Lanka, and I have over 11 years of experience working with HJS Condiments Limited in various marketing roles, as well as experience with Tropikal Life International and freelance work. I specialize in social media management, lead generation, content strategy, and writing, combining data-informed creativity with a deep understanding of human psychology.
Aside from my 9-to-5 role, I have built a strong freelance career managing social media projects for diverse clients, honing my skills in strategy, content creation, and client collaboration. I also run a creative blog that showcases my love for design, storytelling, and visual trends, which keeps my creative instincts sharp and ideas constantly evolving. I’m passionate about discovering new inspirations from art, culture, and everyday moments which fuels my creativity and helps me bring fresh, relevant content ideas to every brand I work with.
- 4 years' experience
- Joined August 2025
Industry experience
- Consumer Goods
- Wholesale & Distribution
- Professional Services
- Retail
- Media & Entertainment
Work experience· 5 roles
Assisted in managing international marketing strategies focusing on B2B appeal and global export markets. Highlighted certifications, export stories, and the farm-to-jar journey via engaging reels and post content. Optimized profiles with location tags and international buyer appeal to boost visibility and industry connections.
Freelance international marketing manager and social media manager responsible for boosting brand global reach, managing client projects, and delivering tailored export-focused content marketing strategies. Conducted LinkedIn page audits, created professional banners, bios, and scheduled posts focused on export activities and B2B storytelling which resulted in a 15% increase in LinkedIn followers and increased profile views and post interactions by 80%. Attracted new inquiries from potential global partners and increased content saves and shares among target trade audiences.
Managed international marketing activities for a leading Sri Lankan exporter of pickled products and condiments. Focused on quality, sustainability, and showcasing Sri Lanka's agricultural excellence. Developed and executed fresh, export-focused content calendars, product-centric reels, and behind-the-scenes stories. Implemented hashtag strategies to increase discoverability and engaged with industry-related pages to broaden reach. Achieved a 20% increase in LinkedIn and Facebook followers, boosted post reach by 75%, and improved engagement through direct B2B inquiries and shares, enhancing brand perception and sparking new regional connections.
Certifications and awards· 16
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