Hi everyone, my name is Thilini Perera. I'm based in Colombo, Sri Lanka, and I have over 11 years of experience working with HJS Condiments Limited in various marketing roles, as well as experience with Tropikal Life International and freelance work. I specialize in social media management, lead generation, content strategy, and writing, combining data-informed creativity with a deep understanding of human psychology. Aside from my 9-to-5 role, I have built a strong freelance career managing social media projects for diverse clients, honing my skills in strategy, content creation, and client collaboration. I also run a creative blog that showcases my love for design, storytelling, and visual trends, which keeps my creative instincts sharp and ideas constantly evolving. I’m passionate about discovering new inspirations from art, culture, and everyday moments which fuels my creativity and helps me bring fresh, relevant content ideas to every brand I work with.

Hi everyone, my name is Thilini Perera. I'm based in Colombo, Sri Lanka, and I have over 11 years of experience working with HJS Condiments Limited in various marketing roles, as well as experience with Tropikal Life International and freelance work. I specialize in social media management, lead generation, content strategy, and writing, combining data-informed creativity with a deep understanding of human psychology. Aside from my 9-to-5 role, I have built a strong freelance career managing social media projects for diverse clients, honing my skills in strategy, content creation, and client collaboration. I also run a creative blog that showcases my love for design, storytelling, and visual trends, which keeps my creative instincts sharp and ideas constantly evolving. I’m passionate about discovering new inspirations from art, culture, and everyday moments which fuels my creativity and helps me bring fresh, relevant content ideas to every brand I work with.

Available to hire

Hi everyone, my name is Thilini Perera. I’m based in Colombo, Sri Lanka, and I have over 11 years of experience working with HJS Condiments Limited in various marketing roles, as well as experience with Tropikal Life International and freelance work. I specialize in social media management, lead generation, content strategy, and writing, combining data-informed creativity with a deep understanding of human psychology.

Aside from my 9-to-5 role, I have built a strong freelance career managing social media projects for diverse clients, honing my skills in strategy, content creation, and client collaboration. I also run a creative blog that showcases my love for design, storytelling, and visual trends, which keeps my creative instincts sharp and ideas constantly evolving. I’m passionate about discovering new inspirations from art, culture, and everyday moments which fuels my creativity and helps me bring fresh, relevant content ideas to every brand I work with.

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Work Experience

Management Executive - International Marketing at HJS Condiments Limited
December 31, 2023 - August 24, 2025
Managed international marketing activities for a leading Sri Lankan exporter of pickled products and condiments. Focused on quality, sustainability, and showcasing Sri Lanka's agricultural excellence. Developed and executed fresh, export-focused content calendars, product-centric reels, and behind-the-scenes stories. Implemented hashtag strategies to increase discoverability and engaged with industry-related pages to broaden reach. Achieved a 20% increase in LinkedIn and Facebook followers, boosted post reach by 75%, and improved engagement through direct B2B inquiries and shares, enhancing brand perception and sparking new regional connections.
Assistant Manager - International Marketing at HJS Condiments Limited
March 31, 2024 - August 24, 2025
Assisted in managing international marketing strategies focusing on B2B appeal and global export markets. Highlighted certifications, export stories, and the farm-to-jar journey via engaging reels and post content. Optimized profiles with location tags and international buyer appeal to boost visibility and industry connections.
Business Development Manager at Tropikal Life International (Pvt) Limited
March 1, 2024 - Present
Freelance international marketing manager and social media manager responsible for boosting brand global reach, managing client projects, and delivering tailored export-focused content marketing strategies. Conducted LinkedIn page audits, created professional banners, bios, and scheduled posts focused on export activities and B2B storytelling which resulted in a 15% increase in LinkedIn followers and increased profile views and post interactions by 80%. Attracted new inquiries from potential global partners and increased content saves and shares among target trade audiences.
International Marketing Manager and Social Media Manager at Tropikal Life International (Pvt) Limited
January 1, 2022 - Present
Managed social media platforms with a focus on strategic content ecosystems designed for growth, consistency, and emotional connection. Created reels focusing on journaling, mindset, and emotional check-ins. Used storytelling voiceovers, soothing music, and relatable journaling prompts emphasizing community over vanity metrics, resulting in deeper audience engagement and content quality.
Part-Time Content Writer at Laktharu Biotech Private Limited
January 1, 2023 - Present
Responsible for content creation and copywriting to support corporate communications and marketing initiatives.

Education

Add your educational history here.

Qualifications

Growth Marketing Strategies - Udemy.com
January 11, 2030 - August 24, 2025
Full Stack Digital Marketing Certificate - Udemy Institute
January 11, 2030 - August 24, 2025
Introduction to Digital Product Management - Domestika
January 11, 2030 - August 24, 2025
Funnel Advertising for Facebook and Instagram - Domestika
January 11, 2030 - August 24, 2025
SEO: SEM Positioning Strategies in Google - Domestika
January 11, 2030 - August 24, 2025
Data-Driven Marketing Strategies - Domestika
January 11, 2030 - August 24, 2025
LinkedIn Marketing and Lead Generation Boot Camp for B2B Sales - Udemy
January 11, 2030 - August 24, 2025
The Visual Identity for Brands - Domestika
January 11, 2030 - August 24, 2025
How to become a Sustainable Entrepreneur - Domestika.com
January 11, 2030 - August 24, 2025
The Complete Digital Marketing Guide - Domestika
January 11, 2030 - August 24, 2025
Digital Marketing Agency - Start a Social Media Marketing Agency - Udemy
January 11, 2030 - August 24, 2025
Google Digital Marketing and Ecommerce Professional Certificate - Google Developers Inc
January 11, 2030 - August 24, 2025
CIM - ACIM Member - Chartered Institute of Marketing
January 11, 2030 - August 24, 2025
Digital Media Sales Certificate - Google Developers Inc
January 11, 2030 - August 24, 2025
Meta Social Media Marketing Professional Certificate - Meta Inc.
January 11, 2030 - August 24, 2025
Content Marketing Social Media - LinkedIn Inc.
January 11, 2030 - August 24, 2025

Industry Experience

Consumer Goods, Wholesale & Distribution, Professional Services, Retail, Media & Entertainment