I am a social media lead with over 10 years of experience creating, implementing, and optimizing social media strategies for agencies and brands with a collective following of over 3 million. I am relentlessly focused on generating new results and revenue through the use of social media. Ready to bring this energy and commitment to a dynamic team or company dedicated to maximizing digital presence and engagement. I have led teams, collaborated closely with PR and marketing directors, facilitated workshops and trainings, and managed social media video shoots to ensure smooth delivery of content. My work involves analyzing industry data, optimizing content calendars, moderating user content, and leveraging data to improve engagement year-over-year. I am passionate about social media and continually strive to increase follower engagement and brand amplification.

Mohammad El-Rifai

I am a social media lead with over 10 years of experience creating, implementing, and optimizing social media strategies for agencies and brands with a collective following of over 3 million. I am relentlessly focused on generating new results and revenue through the use of social media. Ready to bring this energy and commitment to a dynamic team or company dedicated to maximizing digital presence and engagement. I have led teams, collaborated closely with PR and marketing directors, facilitated workshops and trainings, and managed social media video shoots to ensure smooth delivery of content. My work involves analyzing industry data, optimizing content calendars, moderating user content, and leveraging data to improve engagement year-over-year. I am passionate about social media and continually strive to increase follower engagement and brand amplification.

Available to hire

I am a social media lead with over 10 years of experience creating, implementing, and optimizing social media strategies for agencies and brands with a collective following of over 3 million. I am relentlessly focused on generating new results and revenue through the use of social media. Ready to bring this energy and commitment to a dynamic team or company dedicated to maximizing digital presence and engagement.

I have led teams, collaborated closely with PR and marketing directors, facilitated workshops and trainings, and managed social media video shoots to ensure smooth delivery of content. My work involves analyzing industry data, optimizing content calendars, moderating user content, and leveraging data to improve engagement year-over-year. I am passionate about social media and continually strive to increase follower engagement and brand amplification.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Social Media Manager
May 1, 2017 - August 24, 2025
Managed key accounts such as Valiant Clinic, Danat Al Emarat, Health Plus, DP World, Wendy's Middle East, Heinz Middle East, Emaar, and Operation: Falafel. Worked with key agencies including Tonic International (Oct 2015 - May 2017), Elephant Nation (Jan 2015 - Oct 2017).
Senior Social Media Executive and Media Planner
January 1, 2015 - August 24, 2025
Managed key accounts like Baskin Robbins, Kraft Original, GLAD Arabia, Air Arabia, and Gulf Film Festival. Worked with agency Socialize from Dec 2012 to Jan 2015.

Education

Bachelor of Science in Marketing and MIS at American University of Sharjah
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Healthcare, Transportation & Logistics