Available to hire
Creative, motivated, and detail-oriented, I am a top-performing Advertising graduate with hands-on experience in social media strategy, content creation, and brand storytelling. I believe in the power of well-crafted stories – the ones that don’t just capture attention but build genuine connections with audiences.
My passion lies in transforming insights and ideas into authentic, engaging content. With every project, I aim to grow, learn, and bring value through creative collaborations – especially with brands that share a vision for memorable experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Strategist, Copywriter & Content Creator at PinkSilk – Custom Dress Atelier
March 1, 2025 - PresentConducted brand and market analysis. Defined tone of voice and target audience. Developed creative copywriting for campaigns. Designed content strategies including storytelling and short-form video. Created original posts, reels, and photo content. Monitored performance metrics and optimized campaigns.
Social Media Strategist, Content Creator & Copywriter at Tucano Coffee
October 31, 2024 - August 24, 2025Created the brand’s most-viewed Instagram Reel (+21,900 views). Developed creative copywriting for all posts during collaboration. Designed and published interactive Instagram Stories aligned with brand identity. Managed comments and responses to Google reviews. Built and maintained a content calendar with authentic storytelling posts. Conducted performance analysis and optimized the communication strategy.
Social Media Content Creator & Copywriter at Pizzeria Napoleon
October 31, 2024 - August 24, 2025Planned and managed social media content calendars. Created creative, audience-tailored copy for posts and campaigns. Produced and edited photo and video materials for posts and Stories. Monitored campaign performance and adjusted strategies for optimal results. Increased engagement and strengthened overall brand image.
Social Media Strategist, Copywriter & Content Creator at REM’S Coffee
October 31, 2024 - August 24, 2025Planned and published content for Instagram, TikTok, and Facebook. Crafted creative copywriting for posts and campaigns. Monitored performance metrics and analyzed audience behavior. Designed interactive Stories to boost engagement. Provided empathetic responses to comments and messages. Coordinated collaborations with local influencers. Proposed ideas to strengthen community loyalty and enhance brand presence.
Social Media Strategist, Copywriter & Content Creator at Carpisa Romania
October 31, 2024 - August 24, 2025Developed creative copywriting for posts, Stories, and product descriptions. Produced dynamic visual Stories to promote products and engage the community. Edited photos and videos for social media content (Instagram/Facebook). Optimized communication strategies based on engagement analysis and consumer behavior insights. Promoted key products aligned with seasonality and market trends. Created and managed a strategic content calendar.
Social Media Strategist, Copywriter & Content Creator at PinkSilk – Custom Dress Atelier
March 1, 2025 - PresentConducted brand and market analysis; defined tone of voice and target audience. Developed creative copywriting for campaigns. Designed content strategies including storytelling and short-form video. Created original posts, reels, and photo content. Monitored performance metrics and optimized campaigns.
Social Media Strategist, Content Creator & Copywriter at Tucano Coffee
October 31, 2024 - August 24, 2025Created the brand’s most-viewed Instagram Reel (+21,900 views). Developed creative copy for all posts during collaboration. Designed and published interactive Instagram Stories aligned with brand identity. Managed comments and responses to Google reviews. Built and maintained a content calendar with authentic storytelling posts. Conducted performance analysis and optimized communication strategy.
Social Media Content Creator & Copywriter at Pizzeria Napoleon
October 31, 2024 - August 24, 2025Planned and managed social media content calendars. Created creative, audience-tailored copy for posts and campaigns. Produced and edited photo and video materials for posts and Stories. Monitored campaign performance and adjusted strategies for optimal results. Increased engagement and strengthened overall brand image.
Social Media Strategist, Copywriter & Content Creator at REM’S Coffee
October 31, 2024 - August 24, 2025Planned and published content for Instagram, TikTok, and Facebook. Crafted creative copywriting for posts and campaigns. Monitored performance metrics and analyzed audience behavior. Designed interactive Stories to boost engagement. Provided empathetic responses to comments and messages. Coordinated collaborations with local influencers. Proposed ideas to strengthen community loyalty and enhance brand presence.
Social Media Strategist, Copywriter & Content Creator at Carpisa Romania
October 31, 2024 - August 24, 2025Developed creative copywriting for posts, Stories, and product descriptions. Produced dynamic visual Stories to promote products and engage the community. Edited photos and videos for social media content (Instagram/Facebook). Optimized communication strategies based on engagement analysis and consumer behavior insights. Promoted key products aligned with seasonality and market trends. Created and managed a strategic content calendar.
Visual Identity Design at Voyage Glamour
May 31, 2024 - August 24, 2025Created the brand concept and developed the name 'Voyage Glamour'. Designed logos, color palettes, and typography selections for a cohesive visual identity. Used Adobe Illustrator for professional logo design and graphic elements. Produced mockups for a consistent and visually appealing brand presentation. Focused on delivering coherent visual communication with a modern aesthetic.
Cultural Communication Project at Muzeul Satului Bănățean
February 29, 2024 - August 24, 2025Proposed a social media strategy focused on community engagement and cultural storytelling. Developed event concepts tailored to the museum’s identity and audience. Analyzed audience behavior and formulated relevant communication directions. Compiled a structured practice report with theoretical and practical foundations. Gained experience in creative writing and strategic thinking in the context of cultural communication.
Education
Bachelor's Degree in Advertising at Faculty of Governance and Communication Studies
January 1, 2022 - January 1, 2025Bachelor’s Degree in Advertising at Faculty of Governance and Communication Studies
January 1, 2022 - January 1, 2025Qualifications
Master's Degree in Advertising Communication in Digital Media
January 1, 2025 - August 24, 2025Driving License: Category B
January 11, 2030 - August 24, 2025Master’s Degree in Advertising Communication in Digital Media
January 1, 2025 - August 24, 2025Driving License Category B
January 11, 2030 - August 24, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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