I’m a multidisciplinary designer with 12+ years of experience turning ideas into things you can see, touch, and that leave an impression. Branding, Motion, Illustration, Creative Campaigns—if it needs to come alive and connect with people, I’m in. Along the way I've collaborated with brands such as Sky, Cooler Master, Razer, Arsenal FC, Samsung, Coca-Cola, and Universal Studios. In-house, agency, freelance—I’ve been everywhere—helping brands big and small find their voice. Lately, that’s meant putting together a welcome kit fit for Arsenal players, helping youth-driven charity Bite Back hijack and shout from London billboards, and shaping the identity and esports broadcast design for The Lobby, for Sky and Guild Esports. At the end of the day, I like making things that don’t just look good—they feel right. Work that makes people stop, smile, or lean in a little closer. That’s the bit that matters.

Michael Boulton

I’m a multidisciplinary designer with 12+ years of experience turning ideas into things you can see, touch, and that leave an impression. Branding, Motion, Illustration, Creative Campaigns—if it needs to come alive and connect with people, I’m in. Along the way I've collaborated with brands such as Sky, Cooler Master, Razer, Arsenal FC, Samsung, Coca-Cola, and Universal Studios. In-house, agency, freelance—I’ve been everywhere—helping brands big and small find their voice. Lately, that’s meant putting together a welcome kit fit for Arsenal players, helping youth-driven charity Bite Back hijack and shout from London billboards, and shaping the identity and esports broadcast design for The Lobby, for Sky and Guild Esports. At the end of the day, I like making things that don’t just look good—they feel right. Work that makes people stop, smile, or lean in a little closer. That’s the bit that matters.

Available to hire

I’m a multidisciplinary designer with 12+ years of experience turning ideas into things you can see, touch, and that leave an impression. Branding, Motion, Illustration, Creative Campaigns—if it needs to come alive and connect with people, I’m in. Along the way I’ve collaborated with brands such as Sky, Cooler Master, Razer, Arsenal FC, Samsung, Coca-Cola, and Universal Studios.

In-house, agency, freelance—I’ve been everywhere—helping brands big and small find their voice. Lately, that’s meant putting together a welcome kit fit for Arsenal players, helping youth-driven charity Bite Back hijack and shout from London billboards, and shaping the identity and esports broadcast design for The Lobby, for Sky and Guild Esports.

At the end of the day, I like making things that don’t just look good—they feel right. Work that makes people stop, smile, or lean in a little closer. That’s the bit that matters.

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Work Experience

Freelance Graphic Design & Motion Designer at Michael Boulton Design
April 1, 2024 - Present
Design and collaboration with printers on the new player signing kit and collateral for Arsenal FC, created London Billboard Activation for Bite Back, and worked with clients such as CAA, Etihad Airways, OKX, and Volvo. Developed live graphics and branding for Guild Esports/Sky including 'The Lobby'. Produced over 50 album artwork and track cover designs including releases on Universal Studios.
Head of Design at Guild Esports
April 1, 2024 - August 24, 2025
Led design for large-scale clients including Sky Broadband, Subway, Coca Cola, and Razer. Managed a team of designers on internal projects and external campaigns. Delivered live tournament event design, print assets, and social collateral for Kung Fu Panda 4. Directed photoshoots and campaigns for team announcements, illustrated two large Sky Broadband murals, created social and motion graphics for multiple esports tournaments, and co-designed the 2023 Guild Esports Jersey.
Senior Designer at Guild Esports
October 1, 2023 - August 24, 2025
Worked directly with large-scale clients on various projects, contributing to branding and esports tournament graphics, as well as internal creative initiatives.
Graphic Design & Lead Motion Designer at TAKEOFF Studios
March 1, 2022 - August 24, 2025
Managed all aspects of motion design and game trailer projects from conception to completion. Utilized 3D software for gaming press kits and collector edition designs. Co-led the complete brand redesign for Cooler Master and contributed to MCV Creative Agency of the Year finalist projects in 2018 and 2019.

Education

BA (Hons) Graphic Communication at Cardiff Metropolitan University
January 1, 2011 - January 1, 2014
Foundation Degree at Plymouth College of Art & Design
January 1, 2010 - January 1, 2011

Qualifications

R-Planet NFT Fan Art Comp Silver Award
March 1, 2021 - August 24, 2025
Graffiti Kings NFT Illustration Comp Bronze Award
February 1, 2021 - August 24, 2025
Creative Conscience Bronze Award
January 1, 2014 - August 24, 2025

Industry Experience

Media & Entertainment, Gaming