I am a dedicated marketing professional currently pursuing a Master of Digital Economy, with a strong foundation from my Bachelor's in International Business. Over the years, I have gained valuable experience working on marketing research, digital strategy, and e-commerce website development, with special attention to the luxury goods sector. I have also honed my skills in content creation, SEO, and social media management through internships and freelance projects. I enjoy presenting research at conferences and continuously expanding my knowledge through certifications in AI, project management, and marketing. My passion lies in digital transformation, luxury brand strategy, and applying emerging technologies to enhance marketing outcomes. I speak several languages and love exploring international markets and diverse cultures, especially Nordic countries, alongside my personal interests including tennis and fashion brand heritage.

Beata Szega

I am a dedicated marketing professional currently pursuing a Master of Digital Economy, with a strong foundation from my Bachelor's in International Business. Over the years, I have gained valuable experience working on marketing research, digital strategy, and e-commerce website development, with special attention to the luxury goods sector. I have also honed my skills in content creation, SEO, and social media management through internships and freelance projects. I enjoy presenting research at conferences and continuously expanding my knowledge through certifications in AI, project management, and marketing. My passion lies in digital transformation, luxury brand strategy, and applying emerging technologies to enhance marketing outcomes. I speak several languages and love exploring international markets and diverse cultures, especially Nordic countries, alongside my personal interests including tennis and fashion brand heritage.

Available to hire

I am a dedicated marketing professional currently pursuing a Master of Digital Economy, with a strong foundation from my Bachelor’s in International Business. Over the years, I have gained valuable experience working on marketing research, digital strategy, and e-commerce website development, with special attention to the luxury goods sector. I have also honed my skills in content creation, SEO, and social media management through internships and freelance projects.

I enjoy presenting research at conferences and continuously expanding my knowledge through certifications in AI, project management, and marketing. My passion lies in digital transformation, luxury brand strategy, and applying emerging technologies to enhance marketing outcomes. I speak several languages and love exploring international markets and diverse cultures, especially Nordic countries, alongside my personal interests including tennis and fashion brand heritage.

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Experience Level

Intermediate
Intermediate
Beginner
Beginner

Language

Polish
Fluent
English
Fluent
Spanish; Castilian
Advanced
Norwegian
Beginner
French
Beginner

Work Experience

Marketing Research Analyst (Collaboration Project) at SQD Alliance
June 30, 2024 - August 24, 2025
Conducted market analysis with the Marketing Director using PEST and segmentation methods. Delivered digital strategy recommendations including SEO, website optimization, and social media. Prepared reports with findings and proposals to improve digital performance.
Marketing Intern at Luxury Academy of Architecture and Art, Ewelina Tomiczek
May 31, 2023 - August 24, 2025
Prepared reports and project documentation in English for international clients. Developed proposals for new projects and marketing strategies. Created digital content and supported social media campaigns.
Freelance Web Developer at Freelance Project – E-commerce Website Development
September 30, 2023 - August 24, 2025
Built and launched a functional website for a retail business using WordPress. Customized layout and content ensuring responsive design and easy navigation. Maintained the site and provided basic troubleshooting support.
Marketing Research Analyst (Collaboration Project) at SQD Alliance
June 30, 2024 - August 24, 2025
Conducted market analysis with the Marketing Director using PEST and segmentation methods. Delivered digital strategy recommendations focused on SEO, website optimization, and social media. Prepared detailed reports presenting findings and proposals to improve digital performance.
Marketing Intern at Luxury Academy of Architecture and Art Eweline Atomiczek
May 31, 2023 - August 24, 2025
Prepared reports and project documentation in English for international clients. Developed proposals for new projects and marketing strategies. Created digital content and supported social media campaigns.
Freelance E-Commerce Website Developer at Self-employed
September 30, 2023 - August 24, 2025
Built and launched a functional website for a retail business using WordPress. Customized layout and content to ensure responsive design and easy navigation. Maintained the site and provided basic troubleshooting support.

Education

Master of Digital Economy at University of Economics in Katowice
October 1, 2023 - July 1, 2025
Bachelor of International Business at University of Economics in Katowice
October 1, 2020 - July 1, 2023
Master of Digital Economy at University of Economics in Katowice
October 1, 2023 - July 1, 2025
Bachelor of International Business at University of Economics in Katowice
October 1, 2020 - July 1, 2023

Qualifications

Marketing with Canva
January 1, 2025 - August 24, 2025
Artificial Intelligence and Productivity (Google - Santander Open Academy)
January 1, 2025 - August 24, 2025
Introduction to Generative AI (Massachusetts Institute of Technology)
January 1, 2025 - August 24, 2025
Project Management Foundations (LinkedIn Learning)
January 1, 2025 - August 24, 2025
Responsible Prompting: Maximize AI in Your Business (Microsoft & Founderz)
January 1, 2025 - August 24, 2025
Efficient B2B Marketing Strategies (Poznań University of Economics)
January 1, 2023 - August 24, 2025
Marketing with Canva
January 1, 2025 - August 24, 2025
Artificial Intelligence and Productivity (Google, Santander Open Academy)
January 1, 2025 - August 24, 2025
Introduction to Generative AI (Massachusetts Institute of Technology)
January 1, 2025 - August 24, 2025
Project Management Foundations (LinkedIn Learning)
January 1, 2025 - August 24, 2025
Responsible Prompting: Maximize AI in Your Business (Microsoft & Founderz)
January 1, 2025 - August 24, 2025
Efficient B2B Marketing Strategies (Poznań University of Economics)
January 1, 2023 - August 24, 2025

Industry Experience

Education, Retail, Software & Internet, Professional Services, Consumer Goods