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I am a Digital Marketing Specialist with extensive experience in the AdTech industry, focusing on account management, campaign optimization, and client servicing. With a MSc in Digital Marketing emphasizing data analytics and AI-based marketing strategies, I am skilled in performance marketing, SEO, content strategy, consumer behavior insights, and conversion rate optimization. I have a passion for leveraging technology to develop data-driven marketing strategies that drive business growth, enhance customer engagement, and strengthen brand positioning. Throughout my career, I have led key campaigns and delivered actionable insights to drive revenue and improve client outcomes. I am committed to staying current with the latest paid social media trends and enjoy mentoring new hires while actively contributing to community and sustainability initiatives.…I am a Digital Marketing Specialist with extensive experience in the AdTech industry, focusing on account management, campaign optimization, and client servicing. With a MSc in Digital Marketing emphasizing data analytics and AI-based marketing strategies, I am skilled in performance marketing, SEO, content strategy, consumer behavior insights, and conversion rate optimization. I have a passion for leveraging technology to develop data-driven marketing strategies that drive business growth, enhance customer engagement, and strengthen brand positioning. Throughout my career, I have led key campaigns and delivered actionable insights to drive revenue and improve client outcomes. I am committed to staying current with the latest paid social media trends and enjoy mentoring new hires while actively contributing to community and sustainability initiatives.

Rashmi Koshthi

Digital Marketer, Marketing Strategist, Content Strategist, +1

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I am a Digital Marketing Specialist with extensive experience in the AdTech industry, focusing on account management, campaign optimization, and client servicing. With a MSc in Digital Marketing emphasizing data analytics and AI-based marketing strategies, I am skilled in performance marketing, SEO, content strategy, consumer behavior insights, and conversion rate optimization. I have a passion for leveraging technology to develop data-driven marketing strategies that drive business growth, enhance customer engagement, and strengthen brand positioning. Throughout my career, I have led key campaigns and delivered actionable insights to drive revenue and improve client outcomes. I am committed to staying current with the latest paid social media trends and enjoy mentoring new hires while actively contributing to community and sustainability initiatives.…I am a Digital Marketing Specialist with extensive experience in the AdTech industry, focusing on account management, campaign optimization, and client servicing. With a MSc in Digital Marketing emphasizing data analytics and AI-based marketing strategies, I am skilled in performance marketing, SEO, content strategy, consumer behavior insights, and conversion rate optimization. I have a passion for leveraging technology to develop data-driven marketing strategies that drive business growth, enhance customer engagement, and strengthen brand positioning. Throughout my career, I have led key campaigns and delivered actionable insights to drive revenue and improve client outcomes. I am committed to staying current with the latest paid social media trends and enjoy mentoring new hires while actively contributing to community and sustainability initiatives.

Available to hire

I am a Digital Marketing Specialist with extensive experience in the AdTech industry, focusing on account management, campaign optimization, and client servicing. With a MSc in Digital Marketing emphasizing data analytics and AI-based marketing strategies, I am skilled in performance marketing, SEO, content strategy, consumer behavior insights, and conversion rate optimization. I have a passion for leveraging technology to develop data-driven marketing strategies that drive business growth, enhance customer engagement, and strengthen brand positioning.

Throughout my career, I have led key campaigns and delivered actionable insights to drive revenue and improve client outcomes. I am committed to staying current with the latest paid social media trends and enjoy mentoring new hires while actively contributing to community and sustainability initiatives.

Skills

Microsoft Office

Salesforce

Experience Level

Microsoft Office

Expert

Salesforce

Expert

Work Experience

Account Strategist | EMEA (UKI) at Yahoo! India

August 31, 2024 - August 24, 2025

Led campaign execution by analyzing performance metrics and implementing optimization strategies, increasing campaign efficiency by 25% for major clients such as Renault, Specsavers, and British Airways. Conducted in-depth market analysis to identify growth opportunities, driving a 12% revenue increase. Delivered post-campaign analysis and quarterly business reviews, providing actionable insights that led to a 30% increase in upsell opportunities. Translated complex sales and market data into clear strategic recommendations, contributing to improved conversion rates and ROI. Kept abreast of paid social media trends to enhance campaign strategies and delivery. Also trained and mentored new employees through the company's training program.

Ad Operations Associate | NAR at Yahoo! India

December 31, 2018 - August 24, 2025

Supported campaign implementation and optimization across Yahoo Gemini and DSP platforms for high-profile clients in Retail, Travel, and Tech sectors. Collaborated with Account Managers to deliver performance-driven paid campaigns by developing pacing trackers, custom dashboards, and analytics reports. Executed thorough account analyses to provide performance recommendations and tailored targeting strategies ensuring adherence to performance KPIs.