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Hi, I'm Eesha Palawat, a passionate and experienced media leader and strategist specializing in digital marketing, e-commerce strategies, and influencer campaigns. With over three years of professional experience, I excel in managing large media budgets, optimizing performance marketing, and crafting impactful brand strategies that resonate with target audiences. My journey has led me through dynamic roles in diverse industries, honing my skills in social media management, content creation, and strategic partnerships. I am always eager to leverage data-driven insights and creativity to elevate brands and deliver exceptional marketing outcomes.…Hi, I'm Eesha Palawat, a passionate and experienced media leader and strategist specializing in digital marketing, e-commerce strategies, and influencer campaigns. With over three years of professional experience, I excel in managing large media budgets, optimizing performance marketing, and crafting impactful brand strategies that resonate with target audiences. My journey has led me through dynamic roles in diverse industries, honing my skills in social media management, content creation, and strategic partnerships. I am always eager to leverage data-driven insights and creativity to elevate brands and deliver exceptional marketing outcomes.

Eesha Palawat

Social Media Manager, Brand Strategist, Content Creator, +4

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Hi, I'm Eesha Palawat, a passionate and experienced media leader and strategist specializing in digital marketing, e-commerce strategies, and influencer campaigns. With over three years of professional experience, I excel in managing large media budgets, optimizing performance marketing, and crafting impactful brand strategies that resonate with target audiences. My journey has led me through dynamic roles in diverse industries, honing my skills in social media management, content creation, and strategic partnerships. I am always eager to leverage data-driven insights and creativity to elevate brands and deliver exceptional marketing outcomes.…Hi, I'm Eesha Palawat, a passionate and experienced media leader and strategist specializing in digital marketing, e-commerce strategies, and influencer campaigns. With over three years of professional experience, I excel in managing large media budgets, optimizing performance marketing, and crafting impactful brand strategies that resonate with target audiences. My journey has led me through dynamic roles in diverse industries, honing my skills in social media management, content creation, and strategic partnerships. I am always eager to leverage data-driven insights and creativity to elevate brands and deliver exceptional marketing outcomes.

Available to hire

Hi, I’m Eesha Palawat, a passionate and experienced media leader and strategist specializing in digital marketing, e-commerce strategies, and influencer campaigns. With over three years of professional experience, I excel in managing large media budgets, optimizing performance marketing, and crafting impactful brand strategies that resonate with target audiences.

My journey has led me through dynamic roles in diverse industries, honing my skills in social media management, content creation, and strategic partnerships. I am always eager to leverage data-driven insights and creativity to elevate brands and deliver exceptional marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Brand Strategist at Zarete

January 1, 2025 - Present

Planned and managed cross-channel digital campaigns across Meta Ads, Google Ads, and influencer marketing to improve ROAS through data-driven optimization. Executed influencer campaigns with macro-creators, developed and implemented a full-funnel brand strategy positioning Zarete as a disruptive luxury jewelry brand, and led international brand activation events. Conducted competitive audits and cultural trend analysis to inform brand evolution while collaborating with design, sales, and tech teams to optimize eCommerce UX/UI and product messaging.

Marketing Manager at Colorbar Cosmetics

November 30, 2024 - August 25, 2025

Led multi-channel performance marketing efforts including social, search, influencer, email, affiliate, and display. Managed Instagram presence with 600K+ followers and influencer campaigns, including celebrity brand ambassador collaborations. Spearheaded e-commerce strategy across 23 marketplaces, orchestrated key brand events such as Miss India 2023 and Cosmopolitan Blogger Awards, and optimized campaigns through data analysis, audience segmentation, and A/B testing.

Innovation Strategist at Slim IoT Technologies Pvt Ltd

August 1, 2022 - August 25, 2025

Led B2G marketing initiatives with a focus on strategic communications for collaborations with the Indian Navy. Represented the company at prestigious tech and startup events in India, contributed to product launch readiness including UI/UX feedback and persona messaging, and established investor outreach frameworks aligned with scaling goals in regulated healthcare and defense-related sectors.

Social Media & Brand Strategist at Zarete

January 1, 2025 - Present

Planned and managed cross-channel digital campaigns including Meta Ads and Google Ads, executed influencer marketing campaigns with macro-creators, and developed a full-funnel brand strategy positioning Zarete as a disruptive luxury jewelry brand. Successfully executed brand activation events internationally, conducted competitive audits and consumer research to inform brand strategy, and collaborated with design, sales, and technical teams to ensure cohesive ecommerce and product messaging.

Marketing Manager at Colorbar Cosmetics

November 1, 2024 - August 25, 2025

Led multi-channel performance marketing across search, social, influencer, email, affiliate, and display channels. Managed Instagram presence with over 600K followers and collaborated with both macro and micro influencers to drive brand awareness and engagement. Spearheaded e-commerce marketplace strategy, orchestrated brand ambassador campaigns with celebrity Jacqueline Fernandez, and organized high-profile brand events including Miss India 2023 and Cosmopolitan Blogger Awards. Utilized data-driven campaign analysis for optimization and scaling.

Innovation Strategist at Slim IoT Technologies Pvt Ltd

August 1, 2022 - August 25, 2025

Led B2G marketing and strategic communications for collaborations with Indian Navy, represented the brand at top tech and startup events, coordinated product launch readiness including UI/UX feedback and investor presentations, and established investor outreach aligning with the company's growth roadmap in healthcare and defense-adjacent sectors.