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I am a Product Designer with over 3 years of specialized experience and a background in front-end development, crafting intuitive, user-centered experiences for mobile and web platforms in the fintech and insurtech sectors. My unique hybrid expertise bridges design and engineering to deliver scalable product solutions that balance business objectives with user needs. I have led platform transformations and built comprehensive design systems while collaborating across cross-functional teams including product managers, researchers, developers, and QA. With a proven track record of translating user insights into practical, high-impact digital products through thoughtful research, wireframes, prototypes, and systematic design approaches, I am passionate about advancing product quality and user engagement.…I am a Product Designer with over 3 years of specialized experience and a background in front-end development, crafting intuitive, user-centered experiences for mobile and web platforms in the fintech and insurtech sectors. My unique hybrid expertise bridges design and engineering to deliver scalable product solutions that balance business objectives with user needs. I have led platform transformations and built comprehensive design systems while collaborating across cross-functional teams including product managers, researchers, developers, and QA. With a proven track record of translating user insights into practical, high-impact digital products through thoughtful research, wireframes, prototypes, and systematic design approaches, I am passionate about advancing product quality and user engagement.

Farah Dhia Yasmin

Product Designer, Front-End Developer, UX Designer, +2

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I am a Product Designer with over 3 years of specialized experience and a background in front-end development, crafting intuitive, user-centered experiences for mobile and web platforms in the fintech and insurtech sectors. My unique hybrid expertise bridges design and engineering to deliver scalable product solutions that balance business objectives with user needs. I have led platform transformations and built comprehensive design systems while collaborating across cross-functional teams including product managers, researchers, developers, and QA. With a proven track record of translating user insights into practical, high-impact digital products through thoughtful research, wireframes, prototypes, and systematic design approaches, I am passionate about advancing product quality and user engagement.…I am a Product Designer with over 3 years of specialized experience and a background in front-end development, crafting intuitive, user-centered experiences for mobile and web platforms in the fintech and insurtech sectors. My unique hybrid expertise bridges design and engineering to deliver scalable product solutions that balance business objectives with user needs. I have led platform transformations and built comprehensive design systems while collaborating across cross-functional teams including product managers, researchers, developers, and QA. With a proven track record of translating user insights into practical, high-impact digital products through thoughtful research, wireframes, prototypes, and systematic design approaches, I am passionate about advancing product quality and user engagement.

Available to hire

I am a Product Designer with over 3 years of specialized experience and a background in front-end development, crafting intuitive, user-centered experiences for mobile and web platforms in the fintech and insurtech sectors. My unique hybrid expertise bridges design and engineering to deliver scalable product solutions that balance business objectives with user needs.

I have led platform transformations and built comprehensive design systems while collaborating across cross-functional teams including product managers, researchers, developers, and QA. With a proven track record of translating user insights into practical, high-impact digital products through thoughtful research, wireframes, prototypes, and systematic design approaches, I am passionate about advancing product quality and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Product Designer at LyFJ

June 1, 2022 - Present

Led the redesign of core mobile flows from version 2 to 3.5, driving 13× user growth in 5 months and achieving over 3,300 renewals—the highest in product history. Transformed the web platform into a responsive, scalable renewal flow, expanding access beyond mobile and capturing 9% of renewals with 1,000+ orders in 5 months. Designed the end-to-end travel insurance web journey, starting with user research and flow mapping through to high-fidelity UI and collaborative testing with QA and developers. Built and evolved a scalable cross-platform UI design system (v1 and v2), aligned with brand guidelines to ensure consistent and clean visuals that speed up development and reduce design miscommunication. Delivered interactive prototypes and detailed annotations in Figma to support efficient handoffs, reduce misunderstandings, and accelerate implementation cycles. Collaborated closely with product managers, researchers, engineers, and QA to identify pain points, prioritize iterations, and

Front-End Developer at PT Solusi Integrasi Teknologi

March 31, 2022 - August 25, 2025

Developed responsive web and mobile apps using React.js and React Native, supporting internal platforms such as e-Procurement and LMS. Designed UIs and visual assets to bridge front-end development and design for smoother client handoffs and enhanced user clarity. Collaborated with back-end developers to integrate APIs and ensure seamless cross-platform performance. Acted as a design-dev bridge, balancing technical constraints with user experience goals.