I am a dedicated, passionate, and enthusiastic communications specialist with over a decade of experience in diverse industries such as broadcast media, legal & intellectual property law, print media, advertising, and corporate branding. I thoroughly enjoy developing communication campaigns, building PR strategy, and initiating the right conversations about the brands I work with. My expertise includes brand PR and communications, content creation, social media management, and storytelling. Based in Kuala Lumpur and with a rich background working in Sri Lanka and remote roles in the USA, I strive to stay current, relevant, and agile in my work, consistently delivering thoughtful campaigns that merge creativity with strategy. Outside of work, I am also a trained mezzo-soprano vocalist and pianist, which adds a creative dimension to my professional life.

Annew Lakshika Pinto

I am a dedicated, passionate, and enthusiastic communications specialist with over a decade of experience in diverse industries such as broadcast media, legal & intellectual property law, print media, advertising, and corporate branding. I thoroughly enjoy developing communication campaigns, building PR strategy, and initiating the right conversations about the brands I work with. My expertise includes brand PR and communications, content creation, social media management, and storytelling. Based in Kuala Lumpur and with a rich background working in Sri Lanka and remote roles in the USA, I strive to stay current, relevant, and agile in my work, consistently delivering thoughtful campaigns that merge creativity with strategy. Outside of work, I am also a trained mezzo-soprano vocalist and pianist, which adds a creative dimension to my professional life.

Available to hire

I am a dedicated, passionate, and enthusiastic communications specialist with over a decade of experience in diverse industries such as broadcast media, legal & intellectual property law, print media, advertising, and corporate branding. I thoroughly enjoy developing communication campaigns, building PR strategy, and initiating the right conversations about the brands I work with. My expertise includes brand PR and communications, content creation, social media management, and storytelling.

Based in Kuala Lumpur and with a rich background working in Sri Lanka and remote roles in the USA, I strive to stay current, relevant, and agile in my work, consistently delivering thoughtful campaigns that merge creativity with strategy. Outside of work, I am also a trained mezzo-soprano vocalist and pianist, which adds a creative dimension to my professional life.

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Language

English
Fluent
Arabic
Intermediate
Sinhala, Sinhalese
Advanced
Hindi
Intermediate

Work Experience

Social Media Content Manager at Oceans XYZ - Assigned to Nametag Inc.
January 1, 2023 - Present
Working closely with the VP-Business Development to develop social media content and overall communications strategy. Responsible for development and execution of social media content for LinkedIn including scripting vodcasts, video editing, content writing, and providing in-house designers with guidelines for static visual creation. Conducting research and competitor analyses, liaising with external writers, and editing articles for the website blog.
Head of Brand Communications at Dilmah Ceylon Tea PLC
January 1, 2023 - August 25, 2025
Conceptualized, developed, and executed global communications across markets and product ranges. Built and maintained overall Dilmah & MJF Holdings brands. Handled product-centric brand development including brand toolkits, film scripts, and packaging creatives. Briefed, provided feedback, and approved campaigns contracted to external agencies globally.
Group Head - PR at Publicis Groupe
January 1, 2022 - August 25, 2025
Developed PR strategy for multiple brands including Coca-Cola, Nestle, Heineken, Meta, Hemas PLC, and Commercial Bank of Sri Lanka. Coordinated client and media relations. Executed PR writing, as well as oversaw and edited outsourced work for third-party writers. Acquired, liaised with, and managed influencer marketing for brands.
Brand Communications - Senior Executive at MAS Holdings
January 1, 2020 - August 25, 2025
Assisted in the development of external and internal communications strategy, including sustainability, recruitment & MarCom. Played a key role in launch campaigns for new plant openings globally, developing film scripts for TVCs & Radio, social media content, and PR writing. Initiated value-added services for global brands such as Gap and Walmart.
Features Editor at Cosmopolitan Sri Lanka
January 1, 2018 - August 25, 2025
Developed cross-promotional campaigns with hospitality, beauty, and fashion brands. Conceptualized, styled, and directed fashion/beauty/travel/food shoots. Wrote and edited own and team’s articles. Pitched and executed advertorials for various Sri Lankan and international brands with local presence.

Education

MBA, Marketing at University of London
January 1, 2020 - January 1, 2020
LLB (Hons) at University of Bedfordshire
January 1, 2013 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Professional Services