Avantika Prakash Kadwe

Digital Marketing Coordinator at Fashion Run (Fashion Run, Efaar, Fashion Run Wholesale)

Strategize, execute and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, and Google Ads for Fashion Run, Efaar, and Fashion Run Wholesale; maximize ROI, generate leads, and drive e-commerce conversions within allocated budgets. Manage end-to-end campaign performance including audience targeting, A/B testing, creative optimization, bid strategy adjustments, and funnel analysis to continually improve effectiveness. Develop monthly performance reports using Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Analytics; collaborate with SEO team to enhance organic site performance; monitor Shopify analytics; maintain organic social media content calendars for Fashion Run & Efaar.

Digital Marketing Coordinator at Fashion Run (Universal Clothing Ltd.)

End-to-end campaign planning, budget optimization, and execution of paid advertising across Meta, TikTok, Snapchat, and Google Ads for Fashion Run, Efaar, and Fashion Run Wholesale. Focus on ROI, audience targeting, A/B testing, creative optimization, bid strategy adjustments, and funnel analysis to improve efficiency. Develop monthly performance reports using Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Analytics; monitor Shopify backend analytics to track store performance, sales trends, and conversion bottlenecks. Maintain organic social content calendars for Fashion Run & Efaar and create engaging visuals with Canva & CapCut.

Digital Marketing Coordinator at Fashion Rerun (Universal Clothing Ltd.)

Strategically plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, and Google Ads for Fashion Rerun, Efaar, and Fashion Rerun Wholesale. Focus on maximizing ROI, generating high-quality leads, and driving e-commerce conversions within allocated budgets. Manage end-to-end campaign performance including audience targeting, A/B testing, creative optimization, bid strategy adjustments, and funnel analysis to improve campaign efficiency. Develop detailed monthly performance reports leveraging tools such as Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Analytics. Utilize KPIs like ROAS, CTR, CPM, CPC, CVR, and CPA to assess campaign effectiveness and support data-driven decision making. Collaborate with the SEO team to monitor and enhance organic website performance and ensure best practices in on-page optimization and content structure.

Digital Marketing Coordinator at Fashion Rerun (Universal Clothing Ltd.)

Strategically plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, and Google Ads for Fashion Rerun, Efaar, and Fashion Rerun Wholesale. Focus on maximizing ROI, generating high-quality leads, and driving e-commerce conversions within allocated budgets. Manage end-to-end campaign performance including audience targeting, A/B testing, creative optimization, bidding strategy adjustments, and funnel analysis to improve campaign efficiency. Develop detailed monthly performance reports using tools like Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Analytics. Use KPIs such as ROAS, CTR, CPM, CPC, CVR, and CPA to assess campaign effectiveness and support data-driven decision-making. Collaborate with the SEO team to monitor and enhance organic website performance, track keyword rankings, improve technical SEO aspects, and ensure best practices in on-page optimization and content structure.

Marketing Specialist at Digital Avengers

Led a UAE online reputation management project as team leader, coordinating strategy, content planning, and cross-functional execution to enhance brand credibility and online presence.

Marketing Specialist at Matt Five Marketing Management

Led the online UAE reputation management project for clients utilizing social media platforms such as Twitter, Reddit, Facebook, Instagram, TikTok, YouTube, Blog, and Medium. Conducted comprehensive online reputation analysis, formed strategies to enhance positive perception and justify negative publicity, and created detailed analytics reports tracking key performance indicators. Managed Google Ads and social media ads for paid promotion, analyzed ad results to inform future campaigns. Conducted keyword research for Google and YouTube to improve website rankings using relevant short-tail and long-tail keywords. Monitored social media conversations, brand mentions, sentiment, and trends. Collaborated with SEO specialists, graphic designers, and other team leaders to deliver desired results. Kept updated with AI tools and trending content to plan website articles and social media posts. Regularly analyzed Shopify backend analytics to track online store performance, monitor sales trends,

Marketing Specialist at Matt Five Marketing Management

Worked as a team leader for an online UAE reputation management project. Conducted comprehensive online reputation analysis for clients using social media platforms such as Twitter, Reddit, Facebook, Instagram, TikTok, YouTube, Blog, and Medium to increase website traffic. Led online reputation media campaigns and daily operations. Formed strategies for clients focusing on enhancing positive perception and addressing negative publicity. Created detailed analytics reports tracking key performance indicators and provided insights to clients. Managed Google Ads and social media ads as part of paid promotion. Reviewed and analyzed ad results for base data for subsequent promotions. Improved website ranking through relevant short tail and long tail keywords research for Google and YouTube. Monitored social media conversations and tracked brand mentions, sentiment, and trends. Communicated with other teams including team leaders, SEO specialists, and graphic designers to deliver desired resu

Marketing Specialist at Online UAE Reputation Management Project

Led an online UAE reputation management project; developed and executed campaigns for 15 brands across F&B, retail, and e-commerce. Managed paid channels (Meta, Snapchat, TikTok); created and edited content using Canva & CapCut; performed performance analysis and reporting; basic SEO & website monitoring; Shopify analytics & sales tracking; coordinated influencer collaborations; built social media strategy, community engagement, and brand awareness; tracked brand mentions and provided data-driven insights for optimization.

Social Media Executive at Digital Avengers

Managed more than 15 brands across F&B, retail, and e-commerce sectors. Developed and executed social media campaigns with the paid marketing team to improve brand awareness. Created and curated content for platforms including Facebook, Instagram, LinkedIn, and TikTok. Developed and executed brand-aligned social media strategies. Built and managed social media communities to increase brand loyalty. Identified and collaborated with influencers to amplify brand reach and awareness. Monitored social media conversations, tracking brand mentions, sentiment, and trends. Analyzed social media data to create quality reports and inform month-to-month strategies. Collaborated with graphic designers, paid marketing teams, and SEO to attain efficient results.

Social Media Executive at Digital Avengers

Managed more than 15 brands across F&B, Retail, and E-commerce sectors. Created campaigns with the paid marketing team to improve brand awareness. Created and curated content for various social media platforms including Facebook, Instagram, LinkedIn, and TikTok. Developed and executed social media strategies aligned with brand objectives. Built and managed social media communities and engaged with followers to increase brand loyalty. Identified and collaborated with influencers to amplify brand reach and awareness. Monitored social media conversations and tracked brand mentions, sentiment, and trends. Analyzed social media data to create quality reports and used it as base data for next month. Collaborated with graphic designers, paid marketing team, and SEO team to get efficient output.

Social Media Executive at Digital Avengers

Managed more than 15 brands across F&B, retail, and e-commerce. Created campaigns with the paid marketing team to improve brand awareness. Developed and curated content for Facebook, Instagram, LinkedIn, and TikTok. Built and managed social media communities, monitored conversations, sentiment, and trends. Analyzed data to produce monthly qualitative reports to guide next-month strategy. Collaborated with graphic designers, paid marketing, and SEO teams to ensure efficient outputs.