Available to hire
I am a results-driven Web and Business Analyst with extensive experience in data analysis, dashboarding, and digital optimization within e-commerce and retail environments. I specialize in translating complex datasets into actionable insights and improvements. I excel at stakeholder management, process optimization, and creating KPI reports.
I prefer working in an organization that values a good work-life balance, clearly defined responsibilities, and market-aligned conditions. I am available on a freelance basis with an hourly rate of €125.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Webanalist at Heineken
February 28, 2025 - August 25, 2025Responsible for creating dashboards and reports using Power BI and Looker Studio, conducting A/B testing to improve conversion, customer behavior, and average order value, acting as a bridge between business and development teams, and promoting a data-driven culture within the organization.
Webanalist at Heineken
February 28, 2025 - August 25, 2025Developed dashboards and reports using Power BI and Looker Studio. Conducted A/B testing focusing on conversion, customer behavior, and average order value (AOV). Acted as a bridge between business and development teams and promoted a data-driven culture within the company.
Web analist a.i. at IKEA.nl | IKEA Service Office
January 31, 2020 - August 25, 2025Managed online performance dashboards and provided advice, developed KPIs, performed A/B test analyses, and was responsible for personalization campaigns using Adobe Audience Stream in a multinational retail environment.
Webanalist a.i. at IKEA.nl | IKEA Service Office
January 31, 2020 - August 25, 2025Responsible for creating online performance dashboards and providing advice. Developed KPIs and analyzed A/B tests. Managed personalization campaigns using Adobe Audience Stream for the international Swedish furniture concern.
Digital Marketeer / Webanalist at Livis.nl | RTL Ventures
September 30, 2017 - August 25, 2025Developed digital strategies and led a team, managed migration projects, SEO/SEA, A/B testing, content and conversion improvements, and handled the online marketing budget for the largest provider of first aid courses in the Netherlands.
Digital Marketeer / Webanalist at Livis.nl | RTL Ventures
September 30, 2017 - August 25, 2025Led digital strategy development and team management. Executed migration projects, SEO/SEA efforts, A/B testing, content management, and conversion optimization for the largest EHBO course provider in the Netherlands. Managed the online marketing budget.
Webanalist / Senior Online Consultant at Mediaxplain
May 31, 2016 - August 25, 2025Responsible for all data-related activities and online marketing support including Google Ads optimization and campaign evaluations, conversion rate optimization with Hotjar, VWO, GA, defining KPIs, and developing media dashboards.
Webanalist / Senior Online Consultant at Mediaxplain
May 31, 2016 - August 25, 2025Handled all data-related activities and support in online marketing, including Google Ads optimization, campaign evaluations, CRO using Hotjar, VWO, and Google Analytics, as well as defining KPIs and developing media dashboards for this independent strategic media agency.
Digital Marketing Consultant at Webtraders
August 31, 2014 - August 25, 2025Generated online business via various marketing channels, conducted SEO-audits, ran campaigns, created dashboards, and optimized conversions for clients in an online marketing agency.
Digital Marketing Consultant at Webtraders
August 31, 2014 - August 25, 2025Generated online business for clients via various marketing channels, conducting SEO audits, campaigns, dashboard creation, and conversion optimization at this online marketing agency.
Data analyst manufacturing at Monsanto Vegetables Seeds/Monsanto Company
November 30, 2012 - August 25, 2025Oversaw global ERP & BI implementations, produced reports, optimized processes, and conducted international training during the integration and acquisition phases of seed companies under the Monsanto multinational corporation.
Data analyst manufacturing at Monsanto Vegetables Seeds/Monsanto Company
November 30, 2012 - August 25, 2025Managed worldwide ERP and BI implementations, created reports, optimized processes, and delivered international training during the company’s acquisition and integration phases.
Education
HBO Bedrijfskundige Informatica at Hogeschool INHolland, Rotterdam
September 1, 2003 - January 1, 2006HBO Bedrijfskundige Informatica at Hogeschool INHolland, Rotterdam
September 1, 2003 - January 1, 2006Qualifications
Growth Marketing
January 1, 2023 - August 25, 2025Power BI Intermediate
January 1, 2022 - August 25, 2025Adobe Audience Stream
January 11, 2030 - August 25, 2025Google Ads
January 11, 2030 - August 25, 2025Bing Ads
January 11, 2030 - August 25, 2025Excel Expert
January 11, 2030 - August 25, 2025Prince2
January 11, 2030 - August 25, 2025Growth Marketing
January 1, 2023 - August 25, 2025Power BI Intermediate
January 1, 2022 - August 25, 2025Contentsquare
January 11, 2030 - August 25, 2025Google Ads
January 11, 2030 - August 25, 2025Bing Ads
January 11, 2030 - August 25, 2025Excel Expert
January 11, 2030 - August 25, 2025Prince2
January 11, 2030 - August 25, 2025Industry Experience
Retail, Manufacturing, Consumer Goods, Media & Entertainment, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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