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I am a data-driven and versatile Growth & Marketing Professional with a proven track record in driving brand growth, user acquisition, and revenue across digital products and international markets. I have expertise spanning product marketing, cross-channel strategy, sales enablement, and community-led growth. I am a cross-functional leader adept at bridging product, sales, and marketing to deliver measurable results. Fluent in English and a native Mandarin Chinese speaker, I thrive in diverse international environments. My experience includes spearheading integrated marketing strategies and campaign execution, optimizing funnels through analytics, and leading cross-departmental projects to drive growth and brand authority.…I am a data-driven and versatile Growth & Marketing Professional with a proven track record in driving brand growth, user acquisition, and revenue across digital products and international markets. I have expertise spanning product marketing, cross-channel strategy, sales enablement, and community-led growth. I am a cross-functional leader adept at bridging product, sales, and marketing to deliver measurable results. Fluent in English and a native Mandarin Chinese speaker, I thrive in diverse international environments. My experience includes spearheading integrated marketing strategies and campaign execution, optimizing funnels through analytics, and leading cross-departmental projects to drive growth and brand authority.

user1048795

Growth Marketer, Product Marketer, Community Manager, +2

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I am a data-driven and versatile Growth & Marketing Professional with a proven track record in driving brand growth, user acquisition, and revenue across digital products and international markets. I have expertise spanning product marketing, cross-channel strategy, sales enablement, and community-led growth. I am a cross-functional leader adept at bridging product, sales, and marketing to deliver measurable results. Fluent in English and a native Mandarin Chinese speaker, I thrive in diverse international environments. My experience includes spearheading integrated marketing strategies and campaign execution, optimizing funnels through analytics, and leading cross-departmental projects to drive growth and brand authority.…I am a data-driven and versatile Growth & Marketing Professional with a proven track record in driving brand growth, user acquisition, and revenue across digital products and international markets. I have expertise spanning product marketing, cross-channel strategy, sales enablement, and community-led growth. I am a cross-functional leader adept at bridging product, sales, and marketing to deliver measurable results. Fluent in English and a native Mandarin Chinese speaker, I thrive in diverse international environments. My experience includes spearheading integrated marketing strategies and campaign execution, optimizing funnels through analytics, and leading cross-departmental projects to drive growth and brand authority.

Available to hire

I am a data-driven and versatile Growth & Marketing Professional with a proven track record in driving brand growth, user acquisition, and revenue across digital products and international markets. I have expertise spanning product marketing, cross-channel strategy, sales enablement, and community-led growth. I am a cross-functional leader adept at bridging product, sales, and marketing to deliver measurable results.

Fluent in English and a native Mandarin Chinese speaker, I thrive in diverse international environments. My experience includes spearheading integrated marketing strategies and campaign execution, optimizing funnels through analytics, and leading cross-departmental projects to drive growth and brand authority.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Advanced

Russian

Beginner

Work Experience

Growth & Marketing Lead at World Institute of Politics, Economics, and Technology

April 1, 2023 - Present

Led integrated marketing and growth strategy for flagship WeChat account, achieving a 32% increase in readership and 38% boost in user engagement. Elevated brand authority with high-quality multimedia content, increasing output by 45%. Launched and optimized integrated online/offline campaigns, including the Current Affairs Tracker initiative which raised program participation from 76% to 98%. Leveraged analytics to refine strategies, achieving 18% follower growth and 32% higher staff satisfaction. Led end-to-end execution of international forums, aligning cross-departmental resources and utilizing data insights for continuous performance improvement.

Marketing Manager at UrnaEnergy International

August 1, 2024 - Present

Orchestrated end-to-end GTM strategies and sales enablement for digital products across B2B and B2C segments, managing the full customer lifecycle and leveraging analytics to optimize funnels and drive revenue. Built and cultivated a Web3 community from inception through AMAs and governance initiatives, fostering brand advocacy and enhancing user onboarding and retention. Adapted marketing and sales approaches for diverse international audiences, employing cross-cultural fluency and flexibility across time zones to effectively drive growth.